Could Google Use Direct Traffic SEO Ranking Factor

SEMRush caused a bit of a stir when they released their SEO Ranking Factors Study 2017.

The big headline conclusion was that Direct Traffic was the biggest factor in SEO rankings.

Unsurprisingly, this caused a bit of a furore and wild shouts of correlation does not equal causation.

After stopping to think about it, I started to wonder *how* Google would go about using Direct Traffic as a ranking factor, and this post is where it led me.

#SEO #SEONews #RankingFactors #SearchRankings #Google
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Google Featured Snippets AMP URLs


Google now links to AMP URLs from Featured Snippets.

Most of the time.

If there’s an AMP URL available.

And it’s on mobile.

AMP isn’t a criteria for picking a Featured Snippet however.

Read what to do about it in this extract from TWIS SEO News & Updates 08 Sept 2017.

#SEO #SEONews #FeaturedSnippets #AMP #PageSpeed #GoogleAnalytics
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Mobile Now 57% of Google Search Traffic

Click to read about BrightEdge’s latest research showing that mobile device traffic now account for 57% of search and how to check the mobile / desktop split in your market sector versus your site’s performance.

Contact me to discuss how to optimise your site so it appears as often as it should do in mobile search.

#SEO #SEONews #MobileSearch #MobileFirst #KeywordResearch #GoogleAnalytics
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The Week In Search Google Analytics Ask Intelligence

Read about the ins and outs of Google Analytics Ask Intelligence and whether or not this new feature is fantastic, or a distracting plaything.  

If you would like to discuss ways to implement and set up Google Analytics to track and improve your web business, please feel free to contact me.

#Google #GoogleAnalytics #AskIntelligence #KnowYourNumbers

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The Week In Search 21 July 2017

In the TWIS SEO News & Updates for w/e 21 July 2017, which you are about to read and enjoy, you will find:
– Google Analytics Ask Intelligence;
– Leaked Screenshots of Google Search Console Update;
– Google Now Becoming a Feed;
– Google Search Console Data Change;
– Google CTRs Up Significantly for Organic Search;
– As well as some mind-bendingly marvellous Bits & Pieces.

#SEO #GoogleAnalytics #GoogleSearchConsole #Google #ClickThroughRates
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Twitter Linking to AMP URLs

AMP is extending its reach, with Twitter apps now linking to AMP variant URLs. It look like AMP is here to stay for a little while. Find out about this move and ways to implement this tricky little beast.

If you would like to discuss ways to implement AMP and how it could impact your web business, please feel free to contact me.

#SEO #AMP #SocialMedia #Twitter #PageSpeed

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Google Analytics AMP Enhancements

Read actionable insights about Google Analytics making strides in updating its AMP data reporting to unify users and remove some of the current duplication which affects key metrics, such as sessions, visits, bounce rates and time on site.

#SEO #GoogleAnalytics #AMP #KnowYourNumbers… Read More

TWIS 19 May 2017

Read the TWIS SEO Update for w/e 19th May 2017 – jam-packed with actionable insights:

Google Lens Visual Search announced;
Google Assistant Coming to iPhone;
Rumours of a Google Update;
Google Analytics AMP update;
Google Testing Dropping Secondary Listings for Featured Snippets;
And some exceptionally interesting Bits and Pieces.

#SEO #GrowthHacking #GoogleLens #GoogleAssistant #GoogleAnalytics #AMP #GoogleUpdates #FeaturedSnippets #GoogleIO… Read More

TWIS 21 Apr 2017

TWIS 21 Apr 2017 has Google’s 2016 Webspam Report, HTTPS over 50%, Chrome Adblocker, Google Analytics Home View and Mobile First Link Graph. #GoogleQuality #GoogleSearch #GoogleAnalytics #AdBlocking #MobileSearch… Read More

Basic SEO Guides Setting Goals & Monitoring

Basic SEO Goal Setting & Monitoring – An Introduction Once you have read and understood this page, you will have got a handle on the first steps of Basic SEO and the importance to success of basic goal setting and monitoring their outcomes. #SEOGuides #SEOStrategy #DigitalKPIs… Read More

The Week In Search SEO News 17 Mar 2017

Google is having a stab at identifying  upsetting or offensive content via its Quality Raters, Google Search Console had a day of missing Google Analytics data, before squeezing organic SERPs further with 6 Google Ads at the bottom . There has also been a study that shows Chrome does not pass URLs for googlebot discovery as well as another reiteration that 404s are… Read More

The Week In Search SEO News 03 Mar 2017

So, this week, we have the joys of over-reported AMP traffic, nestled up nicely against a report about the size of AMP traffic, followed (handily) by a reminder study about mobile speed benchmarking, the sad extinguishing of DMOZ and relief for programmers who use special characters when searching Google. #GoogleAnalytics, #AMP, #PageSpeed, #GoogleSearch, #MetaTags… Read More