TWIS SEO News & Updates w/e 08 Sept 2017

Wow, exciting stories for this week’s SEO News & Updates.

Google listed critical factors for Mobile First.

I was pleased that I could edit Google My Business listings directly in search.

Google is using AMP URLs for Featured Snippets.

The Google Search Console Beta program expanded – were you included?

Google Local partially rolled back its Possum Update.

The Bits and Pieces delivered on social media and links. Good reading if you ask me!

#SEO #SEONews #MobileFirst #GoogleMyBusiness #FeaturedSnippets #GoogleSearchConsole #GoogleLocal

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Google "Near Me" is Near Dead

Have you seen the picture of the Denver business with “near me” in its name?

The lengths people will go to in order to rank for “near me” searches.

Well, they will be very annoyed by this piece, from TWIS SEO News & Updates w/e 01 September 2017.

It’s all about how Google stats show usage of “near me” and other location modifiers is dropping proportionally vs bare searches.

Now, back to optimising Aaaaardvaaaark Plumbers for the new world of search.

#SEO #SEONews #LocalSEO #GoogleLocal #KeywordResearch #MobileSearch
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Google Local Restaurant Menu Tab

At last! Google Local, in the US at least, is showing a menu tab for some restaurants. I can’t wait to be rid of the horrible PDF download, pinch and zoom. Read about it & how to move from PDF to HTML and structured data.

If you would like to discuss ways to structured data can help your web visibility, please feel free to contact me.

#GoogleLocal #StructuredData #Redirects

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TWIS 14 July 2017

There have been a few big shifts in the wider world of Digital Marketing to read about and digest, even if major SEO News & Updates are a bit thin on the ground this week:

– Facebook Pushing Ads into Messenger;
– Millennials Are Making Voice Device Purchases;
– Google AdSense Bans Pop Ups & Pop Unders;
– Google Local US Showing Menu Tab for Restaurants;
– Twitter Apps Linking to AMP URLs;
– As well as some inspirationally informative Bits & Pieces.

#SEO #DigitalMarketing #FacebookMessenger #VoiceSearch #GoogleAdsense #GoogleLocal #AMP
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