Stay informed about Google Local with insights from Belmore Digital’s Expert Digital Marketing & SEO Consultancy.
For local businesses, GEO starts with Local SEO, not alongside it. Here's what AI systems actually look at for location-specific recommendations, and what to do first.
This week, Google Maps ads level up with scrollable sitelinks, AI starts bargain-hunting on behalf of your customers, marketers are finally being forced to prove real impact, B2B brands rediscover the power of storytelling, and email quietly keeps every other channel alive and well.
'Tis the season to go shopping, tra-la-la-la-la-la. Meta, Google and YouTube have all launched new things to help businesses sell this holiday season. Google Business Profile gains an image edit thingie, and we'd better enjoy it all because there's a recession and hard work coming in 2023.
Yet more excitement emerged at Twitter this week, so much that it's tricky keeping up. Facebook is laying off staff and Google is shutting various things while trying to make GA4 usable. Just another few days in Digital.
I'm really pleased that Google has finally added Posts to the GMB API. It makes them useful at last. It's partly due to the way of rolling out projects, and partly due to Google being a bit silly at times. Either way, I think these Google Posts have a real opportunity to help webmasters gain more SERP real estate, and increase click-throughs and action. Read more in this extract from TWIS SEO News & Updates 20th October 2017. #SEO #SEONews #GooglePosts #GoogleMyBusiness #SERP
I like this week's SEO Bits & Pieces. I think there is just the right mix of interesting information, helpful hints and slightly surprising questions that people still ask the Demi Gods of Google. All in all it's a nifty little read as an extract from TWIS SEO News & Updates 29th September 2017. #SEO SEONews #GoogleUpdates #HTTPS #GoogleLocal #AMP #InternationalSEO
I love it when a Google update rolls back and people get re-listed. A year after rolling out, the Google Local Possum Update has reversed for a bunch of filtered businesses. If you're still affected then you need to do something about it, now don't you? *cough* virtual offices. Read all about it in this extract from TWIS SEO News & Updates 08 Sept 2017. #SEO #SEONews #GoogleLocal #LocalSEO #GoogleUpdates
I love this new feature from Google! At last you can edit your Google My Business listing directly in search. You can't edit everything, and you need to be logged in to the right account. This is a really good way to reduce friction for keeping Google listings up-to-date and correct. Read more in this post from TWIS SEO News & Updates w/e 08 Sept 2017. #SEO #SEONews #GoogleMyBusiness #GoogleLocal #LocalSEO
Wow, exciting stories for this week's SEO News & Updates. Google listed critical factors for Mobile First. I was pleased that I could edit Google My Business listings directly in search. Google is using AMP URLs for Featured Snippets. The Google Search Console Beta program expanded - were you included? Google Local partially rolled back its Possum Update. The Bits and Pieces delivered on social media and links. Good reading if you ask me! #SEO #SEONews #MobileFirst #GoogleMyBusiness #FeaturedSnippets #GoogleSearchConsole #GoogleLocal
Have you seen the picture of the Denver business with "near me" in its name? The lengths people will go to in order to rank for "near me" searches. Well, they will be very annoyed by this piece, from TWIS SEO News & Updates w/e 01 September 2017. It's all about how Google stats show usage of "near me" and other location modifiers is dropping proportionally vs bare searches. Now, back to optimising Aaaaardvaaaark Plumbers for the new world of search. #SEO #SEONews #LocalSEO #GoogleLocal #KeywordResearch #MobileSearch
Click to read about the new Google Local Q&A feature that's just gone live and tips on how to deal with questions and provide answers. Contact me to discuss creating, managing and optimising Google My Business listings and managing the new Q&A features. #SEO #SEONews #GoogleMyBusiness #LocalSEO #GoogleLocal #SERP
Read this guide to Checking Your GMB Pages for Mystery Updates, as well as detailed tips on how to spot and rectify these pesky incorrect and unwanted alterations. Contact me to discuss surfacing and managing your locations in Google search. #SEO #GoogleMyBusiness #GoogleLocal #LocalSEO
At last! Google Local, in the US at least, is showing a menu tab for some restaurants. I can't wait to be rid of the horrible PDF download, pinch and zoom. Read about it & how to move from PDF to HTML and structured data. If you would like to discuss ways to structured data can help your web visibility, please feel free to contact me. #GoogleLocal #StructuredData #Redirects
There have been a few big shifts in the wider world of Digital Marketing to read about and digest, even if major SEO News & Updates are a bit thin on the ground this week: - Facebook Pushing Ads into Messenger; - Millennials Are Making Voice Device Purchases; - Google AdSense Bans Pop Ups & Pop Unders; - Google Local US Showing Menu Tab for Restaurants; - Twitter Apps Linking to AMP URLs; - As well as some inspirationally informative Bits & Pieces. #SEO #DigitalMarketing #FacebookMessenger #VoiceSearch #GoogleAdsense #GoogleLocal #AMP
Read the 5 most important search updates w/e 28-Apr-2017: the Project Owl Fake News Offensive; Quality Filtering in the Local Pack; Google Assistant winning the battle of the PVAs; AMP disappearing from SERPs; Googlebot not listening to podcast audio; and a few further bits and pieces... #GoogleSearch #GoogleLocal #StarRatings #MobileSearch #AMP #GoogleBot
What’s happened this week? We have Moz Local Ranking Factors Survey, Google showing review numbers, Google Maps Fake Listings, Google disavowing the disavow file and Facebook Instant Article CTAs and more… #GoogleLocal #StarRatings #GoogleSearchConsole #BackLinkProfile #Facebook #InstantArticles #EmailStrategy […]
This week’s updates and search snippets include: a Google My Business service area update; an announcement that Google and Bing take action on UK Piracy; findings that proximity upweighted in Local Pack ; a reduction in Google Star Rating threshold and advice to use caution [...]
