I’ve got some final relevant updates before we finish 2022: Google Maps displays an "Offer Available" message under some business profile pins; Google Grinch releases a link spam update in December 2022; the ROI of personalised experiences is measured by audience performance; LinkedIn is used for content marketing. Read on to see how relevant they will be for 2023.
Yet more excitement emerged at Twitter this week, so much that it's tricky keeping up. Facebook is laying off staff and Google is shutting various things while trying to make GA4 usable. Just another few days in Digital.
What’s this about Direct Links to Google Reviews? I absolutely love this little hack for generating a direct link for customers to review your business on Google. This is useful for businesses large and small – you should use it now. Without stepping into the [...]
Although frustrating that this is US only, local businesses being able to take bookings direct from search is fantastic. This means local businesses can take at least 1 or 2 clicks out of the funnel, which almost always improves revenue and conversions. Hopefully, it'll go global soon. Read this extract from TWIS SEO News & Updates 27 October 2017. #SEO #SEONews #GoogleMyBusiness #Revenue #Conversions
I love this week's SEO News & Updates. They are full of useful and interesting information from SEO and Digital Marketing: Pruning Content Doesn't Work; International Search Just Got Harder; US businesses can now take bookings from their GMB listing.; Mobile First Index Live For A Few Sites; Google Launches Mobile Payments; As well as some exceptionally interesting SEO Bits & Pieces. #SEO #SEONews #GooglePanda #GoogleSearch #GoogleMyBusiness #MobileFirst #MobilePayments
I'm really pleased that Google has finally added Posts to the GMB API. It makes them useful at last. It's partly due to the way of rolling out projects, and partly due to Google being a bit silly at times. Either way, I think these Google Posts have a real opportunity to help webmasters gain more SERP real estate, and increase click-throughs and action. Read more in this extract from TWIS SEO News & Updates 20th October 2017. #SEO #SEONews #GooglePosts #GoogleMyBusiness #SERP
I think the SEO News and Updates for w/e 20th October make for interesting reading as it covers off these fine stories. Read it all now, and enjoy being ahead of the game: Google Posts Now in GMB API; Google Maps Adds And Removes Cupcakes Swiftly; Googlebot Doesn't Crawl HTTP/2; New SiteLinks Being Tested; Food Ordering Comes To Facebook; As well as some exceptionally interesting SEO Bits & Pieces. #SEO #SEONews #GooglePosts #GoogleMyBusiness #GoogleMaps #Googlebot #SERP #Facebook
It's my favourite bit of the week, the SEO Bits & Pieces, with its usual mildly eclectic selection of reminders. silly questions and "you what?" moments. Honestly, writing this piece usually gives me a good chuckle. Read this extract from TWIS SEO News & Updates 15 Sept 2017 and marvel at the world of webmastery anew. #SEO #SEONews #EUFine #GoogleMyBusiness #SERP
I love it when a Google update rolls back and people get re-listed. A year after rolling out, the Google Local Possum Update has reversed for a bunch of filtered businesses. If you're still affected then you need to do something about it, now don't you? *cough* virtual offices. Read all about it in this extract from TWIS SEO News & Updates 08 Sept 2017. #SEO #SEONews #GoogleLocal #LocalSEO #GoogleUpdates
I love this new feature from Google! At last you can edit your Google My Business listing directly in search. You can't edit everything, and you need to be logged in to the right account. This is a really good way to reduce friction for keeping Google listings up-to-date and correct. Read more in this post from TWIS SEO News & Updates w/e 08 Sept 2017. #SEO #SEONews #GoogleMyBusiness #GoogleLocal #LocalSEO
Wow, exciting stories for this week's SEO News & Updates. Google listed critical factors for Mobile First. I was pleased that I could edit Google My Business listings directly in search. Google is using AMP URLs for Featured Snippets. The Google Search Console Beta program expanded - were you included? Google Local partially rolled back its Possum Update. The Bits and Pieces delivered on social media and links. Good reading if you ask me! #SEO #SEONews #MobileFirst #GoogleMyBusiness #FeaturedSnippets #GoogleSearchConsole #GoogleLocal
Click to read about the new Google Local Q&A feature that's just gone live and tips on how to deal with questions and provide answers. Contact me to discuss creating, managing and optimising Google My Business listings and managing the new Q&A features. #SEO #SEONews #GoogleMyBusiness #LocalSEO #GoogleLocal #SERP
Read about how Google My Business has quietly sneaked out action URLs into the GMB dashboard, and find out what the actions you can add are, and how to add them to your Google My Business listing. Contact me to discuss implementation of this potential conversion-driving conversion feature for your business. #SEO #GoogleMyBusiness #LocalSEO #Conversions
Read this TWIS SEO News & Updates for w/e 11 August 2017, and you will discover the following fabulous stories: - Google is about to contact you, if you show annoying ads; - Google advises SEOs to teach JS devs; - Google Adwords Keyword Planner lets "Okay Google" results slip; - Google My Business quietly sneaks out Action URLs; - Google topic tags surfacing in SERPs; - As well as some infernally enchanting Bits & Pieces. #SEO #AdBlocking #JavaScript #GoogleMyBusiness #VoiceSearch #SERP
Read this guide to Checking Your GMB Pages for Mystery Updates, as well as detailed tips on how to spot and rectify these pesky incorrect and unwanted alterations. Contact me to discuss surfacing and managing your locations in Google search. #SEO #GoogleMyBusiness #GoogleLocal #LocalSEO
Google Posts is a bit of a disappointment. It looked good, but appears to have been released in Not Quite Ready state. Read about the things that didn't make it to the production release, making Google Posts "meh", in its current state. If you would like to discuss whether you should be using Google Posts and how to take advantage of its current functionality, please feel free to contact me. #SEO #GooglePosts #GoogleMyBusiness #ProjectManagement
At last! Google Local, in the US at least, is showing a menu tab for some restaurants. I can't wait to be rid of the horrible PDF download, pinch and zoom. Read about it & how to move from PDF to HTML and structured data. If you would like to discuss ways to structured data can help your web visibility, please feel free to contact me. #GoogleLocal #StructuredData #Redirects
There's a bunch of interesting SEO news covered in TWIS w/e 07 July 2017. Not many specific updates, but some entertaining thoughts, opinions, and some slightly daft questions from webmasters. You should read it to find out more about these topics: - New Adsense Native Ads Potentially Breach Webmaster Guidelines; - Why is LinkSpam Being Ignored?; - Mobile First Staged Rollout; - Google Posts Not Quite Ready; - Hidden Content "Fine" in Mobile First; - As well as some remarkably riveting Bits & Pieces. #SEO #GoogleAdsense #MobileFirst #LinkSpam #GooglePosts
Discover the actions to take to implement Google Posts in Google My Business and the benefits implementing Google Posts could have in your web business (Hint: Linkable Calls To Action & Buttons). #SEO #GooglePosts #GoogleMyBusiness
Read this thought-piece and insights into the ways of Fixing Google My Business Listings in this post from Belmore Digital and ways these insights and local SEO listings fixes could impact your web business. #SEO #LocalSEO #GoogleMyBusiness
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