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JB’s Digital Update 20th Dec 2022

2023-01-10T12:09:47+11:00Categories: CRO and Conversions, Digital Marketing, JB's Digital Update, SEO, SEO News, Social Media, Technology & Development|Tags: , , , , , , , , , , , |

I’ve got some final relevant updates before we finish 2022: Google Maps displays an "Offer Available" message under some business profile pins; Google Grinch releases a link spam update in December 2022; the ROI of personalised experiences is measured by audience performance; LinkedIn is used for content marketing. Read on to see how relevant they will be for 2023.

JB’s Digital Update 8th Nov 2022

2022-11-08T21:10:24+11:00Categories: Analytics & Performance, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO News, Social Media|Tags: , , , , , , , |

Yet more excitement emerged at Twitter this week, so much that it's tricky keeping up. Facebook is laying off staff and Google is shutting various things while trying to make GA4 usable. Just another few days in Digital.

Get a Direct Link to Google Review

2022-08-13T17:20:33+10:00Categories: Digital Marketing, SEO, SEO News|Tags: , , , , , , , , |

What’s this about Direct Links to Google Reviews? I absolutely love this little hack for generating a direct link for customers to review your business on Google. This is useful for businesses large and small – you should use it now. Without stepping into the [...]

Direct Bookings Now Available Through Google My Business

2017-11-03T09:51:34+11:00Categories: SEO News|Tags: , , , , |

Although frustrating that this is US only, local businesses being able to take bookings direct from search is fantastic. This means local businesses can take at least 1 or 2 clicks out of the funnel, which almost always improves revenue and conversions. Hopefully, it'll go global soon. Read this extract from TWIS SEO News & Updates 27 October 2017. #SEO #SEONews #GoogleMyBusiness #Revenue #Conversions

TWIS SEO News & Updates w/e 27 October 2017

2017-11-03T09:10:43+11:00Categories: SEO News, The Week In Search|Tags: , , , , , , |

I love this week's SEO News & Updates. They are full of useful and interesting information from SEO and Digital Marketing: Pruning Content Doesn't Work; International Search Just Got Harder; US businesses can now take bookings from their GMB listing.; Mobile First Index Live For A Few Sites; Google Launches Mobile Payments; As well as some exceptionally interesting SEO Bits & Pieces. #SEO #SEONews #GooglePanda #GoogleSearch #GoogleMyBusiness #MobileFirst #MobilePayments

Google My Business Posts API Added

2018-10-17T16:53:35+11:00Categories: SEO News|Tags: , , , , , , , , , |

I'm really pleased that Google has finally added Posts to the GMB API. It makes them useful at last. It's partly due to the way of rolling out projects, and partly due to Google being a bit silly at times. Either way, I think these Google Posts have a real opportunity to help webmasters gain more SERP real estate, and increase click-throughs and action. Read more in this extract from TWIS SEO News & Updates 20th October 2017. #SEO #SEONews #GooglePosts #GoogleMyBusiness #SERP

TWIS SEO News & Updates w/e 20th October 2017

2017-10-23T20:47:18+11:00Categories: SEO News, The Week In Search|Tags: , , , , , , , |

I think the SEO News and Updates for w/e 20th October make for interesting reading as it covers off these fine stories. Read it all now, and enjoy being ahead of the game: Google Posts Now in GMB API; Google Maps Adds And Removes Cupcakes Swiftly; Googlebot Doesn't Crawl HTTP/2; New SiteLinks Being Tested; Food Ordering Comes To Facebook; As well as some exceptionally interesting SEO Bits & Pieces. #SEO #SEONews #GooglePosts #GoogleMyBusiness #GoogleMaps #Googlebot #SERP #Facebook

SEO Bits & Pieces w/e 15th Sept 2017

2017-09-21T23:00:44+10:00Categories: SEO News|Tags: , , , , |

It's my favourite bit of the week, the SEO Bits & Pieces, with its usual mildly eclectic selection of reminders. silly questions and "you what?" moments. Honestly, writing this piece usually gives me a good chuckle. Read this extract from TWIS SEO News & Updates 15 Sept 2017 and marvel at the world of webmastery anew. #SEO #SEONews #EUFine #GoogleMyBusiness #SERP

Google SEO Update Possum Rolled Back

2018-10-19T14:17:40+11:00Categories: SEO News|Tags: , , , , , , |

I love it when a Google update rolls back and people get re-listed. A year after rolling out, the Google Local Possum Update has reversed for a bunch of filtered businesses. If you're still affected then you need to do something about it, now don't you? *cough* virtual offices. Read all about it in this extract from TWIS SEO News & Updates 08 Sept 2017. #SEO #SEONews #GoogleLocal #LocalSEO #GoogleUpdates

New: Edit Google My Business Listings Directly In Search

2017-09-13T20:34:19+10:00Categories: SEO News|Tags: , , , , |

I love this new feature from Google! At last you can edit your Google My Business listing directly in search. You can't edit everything, and you need to be logged in to the right account. This is a really good way to reduce friction for keeping Google listings up-to-date and correct. Read more in this post from TWIS SEO News & Updates w/e 08 Sept 2017. #SEO #SEONews #GoogleMyBusiness #GoogleLocal #LocalSEO

TWIS SEO News & Updates w/e 08 Sept 2017

2017-09-15T20:08:20+10:00Categories: SEO News, The Week In Search|Tags: , , , , , , |

Wow, exciting stories for this week's SEO News & Updates. Google listed critical factors for Mobile First. I was pleased that I could edit Google My Business listings directly in search. Google is using AMP URLs for Featured Snippets. The Google Search Console Beta program expanded - were you included? Google Local partially rolled back its Possum Update. The Bits and Pieces delivered on social media and links. Good reading if you ask me! #SEO #SEONews #MobileFirst #GoogleMyBusiness #FeaturedSnippets #GoogleSearchConsole #GoogleLocal

Google My Business Sneaks Out Action URLs

2017-08-18T11:39:54+10:00Categories: SEO|Tags: , , , |

Read about how Google My Business has quietly sneaked out action URLs into the GMB dashboard, and find out what the actions you can add are, and how to add them to your Google My Business listing. Contact me to discuss implementation of this potential conversion-driving conversion feature for your business. #SEO #GoogleMyBusiness #LocalSEO #Conversions

TWIS SEO News & Updates w/e 11 August 2017

2017-08-15T09:26:09+10:00Categories: SEO, The Week In Search|Tags: , , , , , |

Read this TWIS SEO News & Updates for w/e 11 August 2017, and you will discover the following fabulous stories: - Google is about to contact you, if you show annoying ads; - Google advises SEOs to teach JS devs; - Google Adwords Keyword Planner lets "Okay Google" results slip; - Google My Business quietly sneaks out Action URLs; - Google topic tags surfacing in SERPs; - As well as some infernally enchanting Bits & Pieces. #SEO #AdBlocking #JavaScript #GoogleMyBusiness #VoiceSearch #SERP

Google Posts Not Quite Ready

2018-11-13T15:38:16+11:00Categories: SEO, SEO News|Tags: , , , , , , , |

Google Posts is a bit of a disappointment. It looked good, but appears to have been released in Not Quite Ready state. Read about the things that didn't make it to the production release, making Google Posts "meh", in its current state. If you would like to discuss whether you should be using Google Posts and how to take advantage of its current functionality, please feel free to contact me. #SEO #GooglePosts #GoogleMyBusiness #ProjectManagement

Menu Tab Hits Google My Business

2018-11-13T15:34:11+11:00Categories: SEO, SEO News|Tags: , , , , , |

At last! Google Local, in the US at least, is showing a menu tab for some restaurants. I can't wait to be rid of the horrible PDF download, pinch and zoom. Read about it & how to move from PDF to HTML and structured data. If you would like to discuss ways to structured data can help your web visibility, please feel free to contact me. #GoogleLocal #StructuredData #Redirects

SEO News & Updates: TWIS w/e 07 July 2017

2018-11-13T14:57:45+11:00Categories: SEO, SEO News, The Week In Search|Tags: , , , , , , , , , , |

There's a bunch of interesting SEO news covered in TWIS w/e 07 July 2017. Not many specific updates, but some entertaining thoughts, opinions, and some slightly daft questions from webmasters. You should read it to find out more about these topics:  - New Adsense Native Ads Potentially Breach Webmaster Guidelines; - Why is LinkSpam Being Ignored?; - Mobile First Staged Rollout; - Google Posts Not Quite Ready; - Hidden Content "Fine" in Mobile First; - As well as some remarkably riveting Bits & Pieces. #SEO #GoogleAdsense #MobileFirst #LinkSpam #GooglePosts

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