Google Events Structured Data Penalty

Google is flexing its muscles with regard to structured data spam.

If you are caught abusing the events markup, you may receive a manual action, blocking all rich snippet results from your domain appearing in SERPs.

If you have been relying on rich snippets to drive traffic this could have a severe impact on your business.

Read more in this superb extract from TWIS SEO News & Updates 1st December 2017.

#SEO #SEONews #StructuredData #RichSnippets #Webspam #GooglePenalties
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Google Panda Pruning Content Doesn't Work

I’m pleased Google has knocked content pruning on its head.

It doesn’t work for lifting Panda algorithmic filtering due to low quality content.

Instead, you should be working on improving your content quality.

I’ve always been against removing content. Glad to know I was right.

Read more in this extract from TWIS SEO News & Updates 27th October 2017.

#SEO #SEONews #GooglePanda #Content #ContentStrategy #GooglePenalties
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TWIS Structured Data Markup Spam

Click here to read about the structured data spam manual actions Google has been issuing, and what you can do to recover, if you have been affected.

Contact me if you would like to discuss implementing structured data properly on your website to maximise exposure in search (or recover from a spam manual action).

#SEO #StructuredData #WebSpam #GooglePenalties #Reviews
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This post discusses Google running into a bit of trouble with links. After going through a period of penalising LinkSpam, Google has been ignoring bad links algorithmically more recently. This has now led to a rise of new spam techniques, especially with the rise in Content Marketing. It’s likely there will be a focus on linking penalties in the near future. 

If you would like to discuss ways Google is ignoring links, and ways to generate good quality back links, please feel free to contact me.

#SEO #LinkSpam #LinkBuilding #GooglePenalties

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Google Adsense Native Ads

The powers that be at Google have released some new AdSense formats which may potentially breach the SEO Webmaster Guidelines. You can read about these shenanigans beneath. This is another cracking examples of their left-hand not really doing the same thing as their right-hand – and causing webmaster confusion in the process.

If you would like to discuss ways these new ad formats could be implemented in ways which doesn’t breach the webmaster guidelines , please feel free to contact me.

#SEO #Google #GoogleAdsense #GoogleGuidelines

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TWIS 07 July 2017

There’s a bunch of interesting SEO news covered in TWIS w/e 07 July 2017. Not many specific updates, but some entertaining thoughts, opinions, and some slightly daft questions from webmasters. You should read it to find out more about these topics: 

– New Adsense Native Ads Potentially Breach Webmaster Guidelines;
– Why is LinkSpam Being Ignored?;
– Mobile First Staged Rollout;
– Google Posts Not Quite Ready;
– Hidden Content “Fine” in Mobile First;
– As well as some remarkably riveting Bits & Pieces.

#SEO #GoogleAdsense #MobileFirst #LinkSpam #GooglePosts

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Google Update 25 June 2017

Read about the reported Google update around 25th June 2017. It’s not been confirmed by Google (they rarely do), and the current chatter is that it focuses on content quality and backlinks.

If you would like to discuss ways the impact this update may have had on your web business, and how to mitigate the potential risks of Google updates, please feel free to contact me.

#SEO #GoogleUpdates #ContentQuality #BackLinkProfile

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SEO Over Optimisation Hurts Rankings

Read actionable insights regarding SEO Over-Optimisation, how it can hurt rankings and how to adjust your SEO activities to prevent or recover from this issue.

#SEO #GooglePenalties #InternalLinking #CompetitorResearch… Read More