Google AI Mode in Australia: A Visual Walkthrough of What’s Actually Changed

Jeremy Beckett2026-05-27T14:04:17+10:00Categories: Content Strategy & Creation, GEO - Generative Engine Optimisation, SEO, SEO News, Technology & Development|Tags: AI Overviews, AI Search, Google AI Mode, Google I/O, Google Updates, Organic SERPs, Search Results|

Google announced the biggest changes to search in 25 years at I/O last week. I wanted to see what's actually live in Australia right now. So I ran the same queries across Chrome and Safari, desktop and mobile, standard search and AI Mode, and recorded what I found.

Google’s AI Search Guide, the Ahrefs Schema Study, and the AI Content Panic: What’s Actually Worth Your Attention

Jeremy Beckett2026-05-25T16:10:25+10:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, GEO - Generative Engine Optimisation, SEO, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: AI Content, AI Overviews, AI Search, Google Updates, Schema, search strategy, Structured Data|

Google's AI optimisation guide and the Ahrefs schema study both dropped this week, triggering the usual tribal warfare. Before you pick a side, read a 20-year SEO veteran's breakdown of what the evidence actually supports, what's commercially motivated, and the contradiction in Google's advice that nobody is talking about.

JB’s Digital Update 11th November 2025

Jeremy Beckett2025-11-14T10:28:46+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing & Strategy, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Virtual Chief Marketing Officer|Tags: AI Marketing Tools, AI Overviews, ChatGPT, Conversions, CRM, Digital Marketing, Digital Strategy, Email Marketing, Email Strategy, Google Search, Google Updates, Marketing, Marketing Strategy, PPC, Project Management, Reporting, SEO, SEO Strategy|

This week: Google’s been moody again, ChatGPT wants a slice of ad revenue, marketers are being told to stop bragging about traffic, AI Overviews are eating everyone’s clicks, and someone finally reminded us that emails should actually do something.

JB’s Digital Update 18th February 2025

Jeremy Beckett2025-03-24T15:02:49+11:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: Content Marketing, Content Strategy, Digital Marketing, Digital Strategy, Google, Google Updates, Meta, Paid Ads, Social Media Conversions, Social Media Strategy, Social Search|

This week, YouTube doubles down on AI and short-form content, Google Search Console clears up ‘Blocked by robots.txt’ confusion (sort of), Performance Max gets a long-awaited FAQ, viral video strategies for 2025 are dissected, and BuzzFeed decides to make its own social media platform (because apparently, we need another one).

JB’s Digital Update 11th February 2025

Jeremy Beckett2025-02-11T21:53:48+11:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: Content Marketing, Content Strategy, Digital Marketing, Digital Strategy, GenZ, Google, Google Updates, Meta, Paid Ads, Social Media Conversions, Social Media Strategy, Social Search, TikTok|

Instagram keeps playing with its algorithm (because why not?), Gen Z shoppers are making Google nervous, and there’s no excuse for running out of Instagram content ideas. Meanwhile, SEO is all about user intent (again), and Google Ads needs a refresh before it drains your budget. Here’s what’s happening and what it means for your digital marketing strategy.

JB’s Digital Update 4th February 2025

Jeremy Beckett2025-02-04T17:08:04+11:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, JB's Digital Update, SEO, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: AI, Artificial Intelligence, Content Marketing, Content Strategy, Digital Marketing, Digital Strategy, Google, Google Penalties, Google Updates, Meta, Paid Ads, Social Media Conversions, Social Media Strategy, Technical SEO, Technology Strategy, Threads|

Google’s out here moving goalposts again, SEO “experts” are rushing audits like they’re late for a flight, Meta wants to stuff ads into every corner of the internet, and HubSpot just learned the hard way that Google doesn’t care about your content empire. Oh, and there’s a new AI model trying to shake up the big players. Buckle up—this week’s update is a ride.

JB’s Digital Update 23nd January 2025

Jeremy Beckett2025-01-23T11:54:19+11:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, JB's Digital Update, SEO, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: AI, Artificial Intelligence, Content Marketing, Content Strategy, Digital Marketing, Digital Strategy, Google, Google Updates, Influencer Marketing, Instagram, Meta, Pinterest, SEO, Social Media, Social Media Conversions, Social Media Strategy, Technology Strategy, TikTok|

Instagram’s latest updates make us question everything we’ve ever loved about the platform, while TikTok users are scrambling to find a Plan B. Social media is all-in on AI, and Google Ads has a new trick that promises conversions (and headaches). Buckle up—this week is a rollercoaster of change.

JB’s Digital Update 16th December 2024

Jeremy Beckett2024-12-16T19:11:19+11:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, JB's Digital Update, SEO, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: Content Marketing, Content Strategy, Digital Marketing, Digital Strategy, Google, Google Updates, Meta, Pinterest, SEO, Social Media, Social Media Conversions, Social Media Strategy, Technical SEO, Technology Strategy, TikTok|

Google’s out to catch shady site abusers, Gen Z is ditching search for shiny visuals, and Instagram thinks scheduling DMs will save the world (or at least your inbox). Meanwhile, Australia’s picking a fight with Big Tech (again), and Google is keeping us all on edge with relentless updates. Brace yourselves—it’s been a week.

JB’s Digital Update 24th September 2024

Jeremy Beckett2026-04-28T12:18:12+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, Email & Customer Relations, JB's Digital Update, SEO, Social Media Management, Technology & Development|Tags: AI, Artificial Intelligence, Content Marketing, Content Strategy, Customer Engagement, Customer Relations, Facebook, Google Updates, Instagram, Meta|

From turning customer experience into a revenue powerhouse to Google's AI adjusting our content strategies, strategies to counteract AI-induced SEO traffic losses, fresh advertising tools from Meta just in time for the holidays, and Instagram’s new safety measures for teen accounts. Discover what these news can bring to your strategies!

JB’s Digital Update 17th September 2024

Jeremy Beckett2024-09-17T17:46:43+10:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO|Tags: AI, Artificial Intelligence, Content Planning, Content Strategy, Email Marketing, Email Strategy, Google, Google Updates, Paid Ads, PPC, SEO|

From Google's decision to discontinue Enhanced CPC to the rise of SearchGPT, this week is packed with updates and actionable insights. Discover what the end of Enhanced CPC means for your campaigns, how SearchGPT is set to revolutionise SEO, and pick up some fresh strategies for email marketing and content creation. Plus, keep an eye on Google's questionable data-sharing practices, which might be silently draining your ad spend.

JB’s Digital Update 27th August 2024

Jeremy Beckett2024-08-29T13:11:25+10:00Categories: Content Strategy & Creation, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO|Tags: AI, AI Overviews, Amazon, Apple, Email Strategy, Google Updates, Keyword Research, Paid Ads|

From changing keyword length impacting SEO (but not AIO) to Apple’s latest AI email challenge and Google’s core update lack of surprises, this week’s digital marketing news is packed with developments you can’t afford to miss. Dive in to see what’s new and what it means for your digital strategy.

JB’s Digital Update 18th June 2024

Jeremy Beckett2024-06-19T17:50:21+10:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer|Tags: Ad Strategy, AI, Apple, ChatGPT, Content Marketing, Google Updates, LinkedIn, Performance Max|

After Google’s NavBoost leak, Google now admits search interactions count, Facebook delays AI hoover-up in Europe, Apple’s Siri teams up with ChatGPT, LinkedIn halts group-based user targeting in Europe, and Google’s Performance Max kinda works for different business types. Here’s what you need to know this week to stay ahead.

JB’s Digital Update 28th May 2024

Jeremy Beckett2026-04-21T20:41:26+10:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO|Tags: Advertising, Content Marketing, Email Marketing, Google Index, Google Penalties, Google Updates|

From the art of storytelling in branding to Google's upcoming new graphical search results, and the dangers lurking in email marketing practices, this week's roundup covers key insights and potential pitfalls. Also, a look at Google's stance on site reputation and how AI is reshaping creative marketing.

JB’s Digital Update 20th May 2024

Jeremy Beckett2026-04-21T20:41:54+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management|Tags: Advertising, Google Index, Google Penalties, Google Updates, Netflix, Open AI, Social Media Conversions, Video|

This week’s update brings you a mix of AI enhancements in search, a milestone for Netflix's ad tier, TikTok's new video experiment, and some unsettling news from Google’s deindexing spree. Keep up with the latest to stay ahead in the digital marketing game.

JB’s Digital Update 14th November 2023

Jeremy Beckett2023-12-07T16:50:59+11:00Categories: Digital Marketing & Strategy, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management|Tags: Amazon, Customer Journey, eCommerce, Fake Reviews, Google Reviews, Google Updates, Influencer Marketing, Instagram, Marketing Strategy, Meta, Newsletter, Reviews, Threads, Xitter|

It didn’t take 5 months to write this week’s digital update! 📣 ✅ Meta Built Threads in 5 Months - What Were They Doing?; ✅ Google’s Reviews Update Here But Now Going Dark; ✅ Amazon in the FTC Naughty Corner this week; ✅ Google Ads Gives You Full Funnel Options - Use Them; ✅ And remember that email automations are an easy win for CRM. 🌟All that wrapped up in a handy blog post by me, your wise, wizened, JB ;-) Read on and enjoy! 🌟

JB’s Digital Update 7th November 2023

Jeremy Beckett2024-01-12T04:41:47+11:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: Advertising, Antitrust, Artificial Intelligence, Click Through Rates, eCommerce, EEAT, EU Fine, Facebook, Google My Business, Google Shopping, Google Updates, Instagram, Knowledge Graph, Knowledge Panels, Organic SERPs, Pay-to-Play, Robots TXT, Search Quality, SME|

It's definitely not No News November around here! Facebook is rolling out subscriptions in the EU; Google's experience for EEAT goes in ever-decreasing circles; Newspapers bemoan their lot, ignoring their naughty past; Google's search secrets are revealed (kinda); and users want to buy from Small Businesses, you just have to remind them to do it. All that wrapped up in a handy blog post by me, your experienced, expert, JB ;-) Read on!

JBs Digital Update 10th October 2023

Jeremy Beckett2023-12-07T18:09:34+11:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Marketing Officer|Tags: Antitrust, Artificial Intelligence, Content Quality, Google Ads, Google Algorithm, Google Chrome, Google Display Network, Google My Business, Google Search, Google Updates, Local SEO, Meta, Metaverse, Paid Social Media, Twitter, Xitter|

This week's digital excitement knows no bounds! Meta has released some Generative AI tools (nothing to do with the metaverse); Xitter is desperately trying to fill ad inventory; Google goes nuts with two core SEO updates in two months; Google Business Profiles finally link to your social profiles; and those naught bosses at Google have been revealed as trying to manipulate search results for increased revenue. Is nothing sacred? Read on for full details and please like, share, follow and subscribe for more of this every week.

JB’s Digital Update 19th September 2023

Jeremy Beckett2026-04-21T20:53:17+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Email & Customer Relations, JB's Digital Update, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: Antitrust, Artificial Intelligence, Bing, Conversions, Email Strategy, GenZ, Google, Google Updates, Information Architecture, Market Research, Organic Traffic, Sales, Search Rankings, Search Results, SEO, SERP, Site Migrations, TikTok, UX, Web Design, Wikipedia|

Attention all digital enthusiasts! Google's "Helpful Content Update" is here, rewarding high-quality content. But that's not all - TikTok is stepping up its game by incorporating Wikipedia snippets into its search results. Meanwhile, Google faces Antitrust proceedings in the U.S. And in email marketing, are we forgetting our mobile-first approach? Let's discuss!

JB’s Digital Update 29th August 2023

Jeremy Beckett2026-04-21T20:54:52+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development|Tags: Artificial Intelligence, Back Link Profile, ChatGPT, Crawling, Digital Transformation, GA4, Google, Google Ads, Google Analytics, Google Updates, Googlebot, Information Architecture, Linking Strategy, Paid Social Media, Python, Robots TXT, SERP, Technical SEO, Universal Analytics, User Experience, Web Dev|

What an exciting AI filled week it’s been. Just like many other weeks recently. Some brands are now blocking GPTBot (until offered cash, no doubt), Lyft is slapping ads into its app, Meta is being useful, Google is actually stopping UA processing (sniff), and there’s been another Google Core Update to pontificate over. Interested? Dive in for more.

How Social Media Management Can Help Grow Your Business

Jeremy Beckett2026-04-21T20:58:37+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, Email & Customer Relations, SEO, Social Media Management|Tags: Content Marketing, Content Strategy, Conversions, Digital Marketing, Digital Technology, Facebook, Google, Google Analytics, Google My Business, Google Updates, Metaverse, SEO, Social Media, Technology Strategy, Twitter, Web Dev|

📢 Unlock the Power of Social Media Management and Grow Your Business! 🌟 👉 Are you looking to build your brand, reach a wider audience, and take your business to the next level? Look no further! 🚀

Navigating Algorithm Changes: Stay Updated on Google Updates