Information Architecture

Optimising Website Structure: Insights into Information Architecture

 

Optimise your website’s structure with insights into Information Architecture from Belmore Digital’s Expert Digital Marketing & SEO Consultancy.

JB’s Digital Update 5th September 2023

2024-05-15T18:41:08+10:00Categories: Digital Marketing, JB's Digital Update|Tags: , , , , , , , , , , , , , , , |

Not a great deal happened this week aside from some interesting / silly / astute opinions being posted, while Google & Meta both took action against spammers and scammers in their own different ways. This way for more information on CRM, Time on Site, Google Ads, Meta and how to actually do useful Keyword Research…

JB’s Digital Update 19th September 2023

2023-12-07T18:22:33+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Email & Customer Relations, JB's Digital Update, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , , , , , |

Attention all digital enthusiasts! Google's "Helpful Content Update" is here, rewarding high-quality content. But that's not all - TikTok is stepping up its game by incorporating Wikipedia snippets into its search results. Meanwhile, Google faces Antitrust proceedings in the U.S. And in email marketing, are we forgetting our mobile-first approach? Let's discuss!

JB’s Digital Update 12th September 2023

2023-12-07T17:09:01+11:00Categories: Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , , , |

In advance of the upcoming shopping season, this seems to be the week of bizarre stats, from GenZ & TikTok to more than half of people preferring online and bricks shopping. There are also some important updates for PMax campaigns, Chrome and user privacy, some unhelpful commentary from Google on unhelpful content. Dive in to get fully up to speed with these!

JB’s Digital Update 5th September 2023

2023-12-07T18:24:59+11:00Categories: CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development|Tags: , , , , , , , , , , , , , , , |

Not a great deal happened this week aside from some interesting / silly / astute opinions being posted, while Google & Meta both took action against spammers and scammers in their own different ways. This way for more information on CRM, Time on Site, Google Ads, Meta and how to actually do useful Keyword Research…

JB’s Digital Update 29th August 2023

2023-12-07T18:09:18+11:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development|Tags: , , , , , , , , , , , , , , , , , , , , |

What an exciting AI filled week it’s been. Just like many other weeks recently. Some brands are now blocking GPTBot (until offered cash, no doubt), Lyft is slapping ads into its app, Meta is being useful, Google is actually stopping UA processing (sniff), and there’s been another Google Core Update to pontificate over. Interested? Dive in for more. 

Google Says Fewer Strong Pages Often Better Than Many Weak Ones

2017-11-18T07:56:20+11:00Categories: SEO News|Tags: , , , |

I'm not surprised John Mueller from Google has weighed in on the page bloat issue with a comment that "often few strong pages > many weak ones". Google would love to have fewer pages to find, crawl, index and rank. It would make Google's life so much more.... efficient. We may be about to have another round of page bloat vs content bloat. Don't forget he said "often". Read this extract from  TWIS SEO News & Updates 10th November 2017. #SEO #SEONews #ContentStrategy #InformationArchitecture

Google: How To Deal With Recurring Events

2017-09-10T08:06:34+10:00Categories: SEO News|Tags: , , , |

It's always nice to be right. Although it doesn't happen that often! There have always been lots of discussions around how to deal with recurring events. Plenty of sites just ditch old content, creating new pages for each new version. This is wrong. Read about how to deal with recurring events properly here in this extract from TWIS SEO News & Updates w/e 01 September 2017. #SEO #SEONews #ContentStrategy #InformationArchitecture

TWIS SEO News & Updates w/e 01 September 2017

2017-09-04T22:02:13+10:00Categories: SEO News, The Week In Search|Tags: , , , , , , |

Hooray! I was happy about Forbes etc nofollowing linkspam. Then I noted JavaScript-only sites miss 35% of traffic. Whoops! Google is caving to the EU - Goliath vs Goliath. I was right about dealing with recurring event content. Google popped stats about searchers not using "near me" as much.  Finally, a Twitter trawl for the SEO Bits and Pieces, and TWIS SEO News & Updates w/e 01 Sept 2017 was done. Read it now so it doesn't get lonely. #SEO #SEONews #LinkSpam #JavaScript #GoogleShopping #InformationArchitecture #LocalSEO

Basic SEO Guide

2024-02-03T06:04:26+11:00Tags: , , , , , , , , , |

Master the Basics – An Introduction to Fundamental SEO Practices This is the primary page in the Basic SEO Guide section. The guides introduce basic elements of a successful SEO campaign and links to explanations of the fundamentals. #SEOGuides #SEOStrategy #WebsiteStrategy #ContentStrategy […]

Basic SEO Content Planning

2024-02-03T06:10:50+11:00Tags: , , , , , , , |

Strategic SEO-Driven Content Basic content planning is an important step in delivering your SEO web project to desired goals and objectives. Ranging from understanding the prospective user, understanding where they may be on their own user journey, and just plain writing down the keywords and [...]

Basic SEO Body Content

2024-02-03T06:25:44+11:00Tags: , , , , , , , |

SEO Body Content Guide Writing, or creating basic body content for SEO is a relatively straight-forward process – providing you are aware of a framework to use. These days content creation is much less about such horrors as keyword density and much more about creating useful content [...]

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