Google Says Fewer Strong Pages Often Better Than Many Weak Ones I’m not surprised John Mueller from Google has weighed in on the page bloat issue with a comment that “often few strong pages > many weak ones”. Google would love to have fewer pages to find, crawl, index and rank. It would make Google’s life so much more…. efficient. We may be about to have another round of page bloat vs content bloat. Don’t forget he said “often”. Read this extract from TWIS SEO News & Updates 10th November 2017. #SEO #SEONews #ContentStrategy #InformationArchitecture … Read More
Google: How To Deal With Recurring Events It’s always nice to be right. Although it doesn’t happen that often! There have always been lots of discussions around how to deal with recurring events. Plenty of sites just ditch old content, creating new pages for each new version. This is wrong. Read about how to deal with recurring events properly here in this extract from TWIS SEO News & Updates w/e 01 September 2017. #SEO #SEONews #ContentStrategy #InformationArchitecture … Read More
TWIS SEO News & Updates w/e 01 September 2017 Hooray! I was happy about Forbes etc nofollowing linkspam. Then I noted JavaScript-only sites miss 35% of traffic. Whoops! Google is caving to the EU – Goliath vs Goliath. I was right about dealing with recurring event content. Google popped stats about searchers not using “near me” as much. Finally, a Twitter trawl for the SEO Bits and Pieces, and TWIS SEO News & Updates w/e 01 Sept 2017 was done. Read it now so it doesn’t get lonely. #SEO #SEONews #LinkSpam #JavaScript #GoogleShopping #InformationArchitecture #LocalSEO … Read More
Basic Information Architecture Basic Information Architecture – An Introduction A good, quality, basic information architecture will help your SEO and your users no end. It helps to give structure to your site, to your content and a clear path through which to navigate. If done well, it also enable users to find what they want more easily and… Read More