Information Architecture Related Content - Belmore Digital: Expert SEO & Digital Marketing Consulting

JB’s Digital Update 19th September 2023

Dianne Krizzel Torres2023-09-20T04:17:07+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Email & CRM, JB's Digital Update, SEO, Social Media, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: AI, Antitrust, Bing, Conversions, EDM, genZ, Google, Google Updates, Information Architecture, Market Share, Must Read Content, Organic Traffic, Persuasion, sales, Search Rankings, Search Results, SEO, SEO Migration, SERP, Site Migrations, TikTok, UI, UX, Web Design, Website Migration, Website Redesign, Wikipedia|

Attention all digital enthusiasts! Google's "Helpful Content Update" is here, rewarding high-quality content. But that's not all - TikTok is stepping up its game by incorporating Wikipedia snippets into its search results. Meanwhile, Google faces Antitrust proceedings in the U.S. And in email marketing, are we forgetting our mobile-first approach? Let's discuss!

JB’s Digital Update 12th September 2023

Dianne Krizzel Torres2023-09-13T15:16:54+10:00Categories: Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: Advertising, content pruning, Content Strategy, Cookies, Data Privacy, digital transformation, Dodgy stats, EAT, eCommerce, EEAT, genZ, Google Ads, Google Chrome, Information Architecture, online shopping, pmax, ppc, search, search quality, SEO, TikTok, URLs|

In advance of the upcoming shopping season, this seems to be the week of bizarre stats, from GenZ & TikTok to more than half of people preferring online and bricks shopping. There are also some important updates for PMax campaigns, Chrome and user privacy, some unhelpful commentary from Google on unhelpful content. Dive in to get fully up to speed with these!

JB’s Digital Update 5th September 2023

Dianne Krizzel Torres2023-09-13T15:14:24+10:00Categories: CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: customer engagement, Customer Relations, customer renewals, data creativity, Google, Google Ads, Influencer Marketing, Information Architecture, Keep in touch, Keyword Research, KIT, LinkedIn, Market Research, Meta, Page Speed, sandbox, search volume, SERP, Technical SEO, verified advertiser|

Not a great deal happened this week aside from some interesting / silly / astute opinions being posted, while Google & Meta both took action against spammers and scammers in their own different ways. This way for more information on CRM, Time on Site, Google Ads, Meta and how to actually do useful Keyword Research…

JB’s Digital Update 29th August 2023

Dianne Krizzel Torres2023-09-05T13:24:02+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: AI, Artificial Intelligence, backlinks, bots, ChatGPT, core updates, Crawling, disruption, GA4, Google, Google Ads, Google Analytics, Google Updates, Information Architecture, offsite seo, Python, robots, SERP, social media ads, Technical SEO, universal analytics, User Experience, Web Dev|

What an exciting AI filled week it’s been. Just like many other weeks recently. Some brands are now blocking GPTBot (until offered cash, no doubt), Lyft is slapping ads into its app, Meta is being useful, Google is actually stopping UA processing (sniff), and there’s been another Google Core Update to pontificate over. Interested? Dive in for more.

Google Says Fewer Strong Pages Often Better Than Many Weak Ones

Jeremy Beckett2017-11-18T07:56:20+11:00Categories: SEO News|Tags: Content Strategy, Information Architecture, SEO, SEO News|

I'm not surprised John Mueller from Google has weighed in on the page bloat issue with a comment that "often few strong pages > many weak ones". Google would love to have fewer pages to find, crawl, index and rank. It would make Google's life so much more.... efficient. We may be about to have another round of page bloat vs content bloat. Don't forget he said "often". Read this extract from TWIS SEO News & Updates 10th November 2017. #SEO #SEONews #ContentStrategy #InformationArchitecture

Google: How To Deal With Recurring Events

Jeremy Beckett2017-09-10T08:06:34+10:00Categories: SEO News|Tags: Content Strategy, Information Architecture, SEO, SEO News|

It's always nice to be right. Although it doesn't happen that often! There have always been lots of discussions around how to deal with recurring events. Plenty of sites just ditch old content, creating new pages for each new version. This is wrong. Read about how to deal with recurring events properly here in this extract from TWIS SEO News & Updates w/e 01 September 2017. #SEO #SEONews #ContentStrategy #InformationArchitecture

TWIS SEO News & Updates w/e 01 September 2017

Jeremy Beckett2017-09-04T22:02:13+10:00Categories: SEO News, The Week In Search|Tags: Google Shopping, Information Architecture, JavaScript, Link Spam, Local SEO, SEO, SEO News|

Hooray! I was happy about Forbes etc nofollowing linkspam. Then I noted JavaScript-only sites miss 35% of traffic. Whoops! Google is caving to the EU - Goliath vs Goliath. I was right about dealing with recurring event content. Google popped stats about searchers not using "near me" as much. Finally, a Twitter trawl for the SEO Bits and Pieces, and TWIS SEO News & Updates w/e 01 Sept 2017 was done. Read it now so it doesn't get lonely. #SEO #SEONews #LinkSpam #JavaScript #GoogleShopping #InformationArchitecture #LocalSEO

SEO Over-Optimisation Hurts Google Rankings

Jeremy Beckett2018-11-01T09:41:03+11:00Categories: SEO|Tags: Competitor Research, Google Penalties, Information Architecture, Internal Linking, Link Building, SEO|

Read actionable insights regarding SEO Over-Optimisation, how it can hurt rankings and how to adjust your SEO activities to prevent or recover from this issue. #SEO #GooglePenalties #InternalLinking #CompetitorResearch

Basic SEO Guide

Jeremy Beckett2018-10-21T09:16:26+11:00Tags: Competitor Research, Content Planning, Content Quality, Content Strategy, Information Architecture, Keyword Research, Link Building, SEO Guides, SEO Strategy, Website Strategy|

Basic SEO Guide – An Introduction This is the primary page in the Basic SEO Guide section. The guides introduce basic elements of a successful SEO campaign and links to explanations of the fundamentals. #SEOGuides #SEOStrategy #WebsiteStrategy #ContentStrategy […]

Basic SEO Page Inclusions & Structure

Jeremy Beckett2018-10-21T08:56:22+11:00Tags: Content Planning, Content Quality, Content Strategy, Information Architecture, SEO Guides, SEO Strategy, SEO Tutorials, Website Strategy|

Basic SEO Page Inclusions & Structure – An Introduction The ideal with any page is to provide enough valuable information in the basic page inclusions to satisfy the user’s initial query and guide them to the next part of their journey (research / comparison / action). The user should not [...]

Basic SEO Information Architecture

Jeremy Beckett2018-10-19T15:19:57+11:00Tags: Content Quality, Content Strategy, Information Architecture, Internal Linking, Keyword Research, Search Rankings, SEO Guides, SEO Strategy|

Basic SEO Information Architecture – An Introduction A good, quality, basic information architecture will help your SEO rankings and your users no end. A good IA helps to give structure to your site, to your content and a clear internal linking path through which to navigate. If done well, it [...]

Basic SEO Content Planning

Jeremy Beckett2018-10-19T14:52:49+11:00Tags: Content Planning, Content Quality, Content Strategy, Information Architecture, SEO Guides, SEO Strategy, User Intent, User Journey|

Basic SEO Content Planning Basic content planning is an important step in delivering your SEO web project to desired goals and objectives. Ranging from understanding the prospective user, understanding where they may be on their own user journey, and just plain writing down the keywords and topics you need to [...]

Basic SEO Internal Linking

Jeremy Beckett2018-10-21T08:40:55+11:00Tags: Information Architecture, Internal Linking, Linking Strategy, SEO Guides, SEO Strategy, User Experience, Web Design, Web Dev|

Basic SEO Internal Linking This page gives an introduction to basic SEO internal linking – that is linking to pages within the site. This should be done for information architecture, usability and optimisation reasons. #SEOGuides #SEOStrategy #InternalLinking […]

Basic SEO Body Content

Jeremy Beckett2018-10-21T08:52:28+11:00Tags: Competitor Research, Content Planning, Content Quality, Content Strategy, Information Architecture, Keyword Research, SEO Guides, SEO Strategy|

Basic SEO Body Content Writing, or creating basic body content for SEO is a relatively straight-forward process – providing you are aware of a framework to use. These days content creation is much less about such horrors as keyword density and much more about creating useful content for the user. #SEOGuides #SEOStrategy [...]

Basic HTML Heading Tags

Jeremy Beckett2018-10-19T15:54:20+11:00Tags: Content Planning, Content Strategy, Heading Tags, Information Architecture, Keyword Research, SEO Guides, SEO Strategy, Technical SEO|

Basic HTML Heading Tags – An Introduction HTML heading tags are wonderful things, even basic heading tags. They shape and direct the page and content. They should be used wisely and well, and are part of a site’s SEO content planning and information architecture. This page discusses heading tags: H1, [...]

Basic SEO Keyword Research

Jeremy Beckett2018-10-19T14:38:07+11:00Tags: Information Architecture, Keyword Research, Search Rankings, SEO Guides, SEO Strategy, User Intent, User Journey, Web Dev|

Basic SEO Keyword Research – An Introduction Keyword research, even in a basic form, is the cornerstone of any SEO campaign, or content planning. Get it right and you will see invaluable insights into what your users want to find out about. You will also be able to use it [...]

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