Google Says Fewer Strong Pages Often Better Than Many Weak Ones I’m not surprised John Mueller from Google has weighed in on the page bloat issue with a comment that “often few strong pages > many weak ones”. Google would love to have fewer pages to find, crawl, index and rank. It would make Google’s life so much more…. efficient. We may be about to have another round of page bloat vs content bloat. Don’t forget he said “often”. Read this extract from TWIS SEO News & Updates 10th November 2017. #SEO #SEONews #ContentStrategy #InformationArchitecture … Read More
Google: How To Deal With Recurring Events It’s always nice to be right. Although it doesn’t happen that often! There have always been lots of discussions around how to deal with recurring events. Plenty of sites just ditch old content, creating new pages for each new version. This is wrong. Read about how to deal with recurring events properly here in this extract from TWIS SEO News & Updates w/e 01 September 2017. #SEO #SEONews #ContentStrategy #InformationArchitecture … Read More
TWIS SEO News & Updates w/e 01 September 2017 Hooray! I was happy about Forbes etc nofollowing linkspam. Then I noted JavaScript-only sites miss 35% of traffic. Whoops! Google is caving to the EU – Goliath vs Goliath. I was right about dealing with recurring event content. Google popped stats about searchers not using “near me” as much. Finally, a Twitter trawl for the SEO Bits and Pieces, and TWIS SEO News & Updates w/e 01 Sept 2017 was done. Read it now so it doesn’t get lonely. #SEO #SEONews #LinkSpam #JavaScript #GoogleShopping #InformationArchitecture #LocalSEO … Read More
SEO Over-Optimisation Hurts Google Rankings Read actionable insights regarding SEO Over-Optimisation, how it can hurt rankings and how to adjust your SEO activities to prevent or recover from this issue. #SEO #GooglePenalties #InternalLinking #CompetitorResearch… Read More
Basic SEO Guide Basic SEO Guide – An Introduction This is the primary page in the Basic SEO Guide section. The guides introduce basic elements of a successful SEO campaign and links to explanations of the fundamentals. #SEOGuides #SEOStrategy #WebsiteStrategy #ContentStrategy… Read More
Basic SEO Page Inclusions & Structure Basic SEO Page Inclusions & Structure – An Introduction The ideal with any page is to provide enough valuable information in the basic page inclusions to satisfy the user’s initial query and guide them to the next part of their journey (research / comparison / action). The user should not need to go back to… Read More
Basic SEO Information Architecture Basic SEO Information Architecture – An Introduction A good, quality, basic information architecture will help your SEO rankings and your users no end. A good IA helps to give structure to your site, to your content and a clear internal linking path through which to navigate. If done well, it also enable users to find… Read More
Basic SEO Content Planning Basic SEO Content Planning Basic content planning is an important step in delivering your SEO web project to desired goals and objectives. Ranging from understanding the prospective user, understanding where they may be on their own user journey, and just plain writing down the keywords and topics you need to talk about and how to… Read More
Basic SEO Internal Linking Basic SEO Internal Linking This page gives an introduction to basic SEO internal linking – that is linking to pages within the site. This should be done for information architecture, usability and optimisation reasons. #SEOGuides #SEOStrategy #InternalLinking… Read More
Basic SEO Body Content Basic SEO Body Content Writing, or creating basic body content for SEO is a relatively straight-forward process – providing you are aware of a framework to use. These days content creation is much less about such horrors as keyword density and much more about creating useful content for the user. #SEOGuides #SEOStrategy #ContentStrategy #ContentPlanning… Read More
Basic HTML Heading Tags Basic HTML Heading Tags – An Introduction HTML heading tags are wonderful things, even basic heading tags. They shape and direct the page and content. They should be used wisely and well, and are part of a site’s SEO content planning and information architecture. This page discusses heading tags: H1, H2, H3 and H4 #SEOGuides… Read More
Basic SEO Keyword Research Basic SEO Keyword Research – An Introduction Keyword research, even in a basic form, is the cornerstone of any SEO campaign, or content planning. Get it right and you will see invaluable insights into what your users want to find out about. You will also be able to use it to structure information architecture, internal… Read More