Enhance your SEO strategy with insights into Internal Linking, covering navigation, headers, footers, and in-body links from Belmore Digital’s Expert Digital Marketing & SEO Consultancy.
You can't tell AI systems what to associate you with. You earn those associations through consistent signals. Here's how entity optimisation works at page, section, and site level.
How do you win in price-sensitive search without turning into a discount brand? Belmore Digital helped a major Australian insurer strike that balance—ranking for high-intent, cost-related queries while maintaining brand positioning. Through careful keyword analysis, content strategy, and cross-team buy-in, visibility improved without compromising identity.
When multiple brands from the same insurance group competed for the same search terms, Belmore Digital stepped in. JB developed a revenue-led SEO strategy that prioritised high-performing brands and guided others toward niche opportunities—resulting in stronger rankings, reduced overlap, and more efficient search visibility across the board.
A national insurance provider’s content-rich website was underperforming—confusing users and search engines alike. Belmore Digital led a full site structure overhaul, improving navigation, content clarity, and internal linking. The result? Higher rankings, better engagement, and a more strategic foundation for future growth.
When a global consumer brand’s international site kept outranking its Australian domain, Belmore Digital stepped in. Through technical SEO, content localisation, and targeted off-site signals, the team reestablished local authority—ensuring the right site showed up for the right users in the right market.
Search Engine Optimisation (SEO) is essential for any successful digital marketing strategy. It involves enhancing your website to boost visibility when potential customers search for products or services you offer. However, SEO goes beyond simply sprinkling keywords throughout your content. Get ready to unlock the full potential of your online presence!
In a stunning revelation, Google has said that internal link text matters. Or at least it's part of the mix. Or how about this for a wild and crazy idea? Labelling links correctly helps users and search engines contextualises the link and provides a better user experience for all concerned. Read all about it in this extract from TWIS SEO News & Updates 24th November 2017. #SEO #SEONews #InternalLinks #UX #Googlebot
Nominally, it was a quiet week in terms of SEO news. That is apart from Net Neutrality, YouTube ad horrors and John Mueller trolling link-builders. Oh, and some updates on link text, Featured Snippets and some amusing SEO Bits & Pieces. Not such a quiet week then. Read the very latest SEO News and Updates for 24th November 2017. They will fill your day with lightness and wonder. #SEO #SEONews #NetNeutrality #YouTube #LinkBuilding #FeaturedSnippets #InternalLinks
Here's this week's exciting collection of SEO Bits and Pieces. Dealing with all sorts of future SEO developments in early stages, arcane minutiae of the job and some fun elements. We've got Google and Vogue on Home, Google ignoring links, infinite scroll, Wordpress fun and some duplication / canonicalisation issues. This is an extract from TWIS SEO News & Updates 01 Sept 2017. Read it now. #SEO #SEONews #GoogleHome #InternalLinks #SERP #WordPress #UX
Wow. Google gave some incorrect 301 redirect advice, which you can read in this post. It centres around redirecting 404s and speaks from a Google perspective, rather than a webmaster / user perspective. If you would like to discuss the ways you should implement 301 redirects and the impact not doing them could have on your web business, please feel free to contact me. #SEO #Redirects #SiteMigrations #TechnicalSEO
Find out why Google Likes Breadcrumbs so much in this post, and read 6 tips on how to implement them for a bit of crawling and ranking love from Google. Doing this could impact your web business. #SEO #Breadcrumbs #InternalLinking #Googlebot
There are a few exciting bits of SEO News in this week's TWIS SEO Update and it is well-worth a few minutes of your time to read: - Google For Jobs has gone live in the US; - Google Posts is live for SMBs in GMB; - Google admits it takes a while to digest major site migrations; - Now is the time to ditch your m-dot; - Google loves snacking on breadcrumbs; - As well as some terrifically transformative Bits & Pieces. #SEO #GoogleJobs #GooglePosts #MobileFirst #SiteMigrations #Breadcrumbs
Read this thought-piece and insights into the story of Selling Links to Google in this post from Belmore Digital and the ways these insights and linking properly could impact your web business. #SEO #LinkBuilding #WebSpam #InternalLinking
Read actionable insights regarding SEO Over-Optimisation, how it can hurt rankings and how to adjust your SEO activities to prevent or recover from this issue. #SEO #GooglePenalties #InternalLinking #CompetitorResearch
A Guide to Basic Information Architecture A good, quality, basic information architecture will help your SEO rankings and your users no end. A good IA helps to give structure to your site, to your content and a clear internal linking path through which to navigate. [...]
SEO Strategy – Internal Linking Basics This page gives an introduction to basic SEO internal linking – that is linking to pages within the site. This should be done for information architecture, usability and optimisation reasons. #SEOGuides #SEOStrategy #InternalLinking […]
