Knowledge Panels Gain From Featured Snippets

Oh noes! Poor Featured Snippets have been giving way really bland Knowledge Panels.

Re-arranging the deck chairs on a well-know boat springs to mind.

If you rely on crowd-sourced content, you are always going to find a fair degree of rubbish in it.

Putting it in a Knowledge Panel is like putting lipstick on a pig.

Read this extract from TWIS SEO News & Updates 1st December 2017.

#SEO #SEONews #FeaturedSnippets #KnowledgePanels #SERP
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Google "Near Me" is Near Dead

Have you seen the picture of the Denver business with “near me” in its name?

The lengths people will go to in order to rank for “near me” searches.

Well, they will be very annoyed by this piece, from TWIS SEO News & Updates w/e 01 September 2017.

It’s all about how Google stats show usage of “near me” and other location modifiers is dropping proportionally vs bare searches.

Now, back to optimising Aaaaardvaaaark Plumbers for the new world of search.

#SEO #SEONews #LocalSEO #GoogleLocal #KeywordResearch #MobileSearch
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Mobile Now 57% of Google Search Traffic

Click to read about BrightEdge’s latest research showing that mobile device traffic now account for 57% of search and how to check the mobile / desktop split in your market sector versus your site’s performance.

Contact me to discuss how to optimise your site so it appears as often as it should do in mobile search.

#SEO #SEONews #MobileSearch #MobileFirst #KeywordResearch #GoogleAnalytics
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Google Topi Tags Surfacing in SERP

Read this post to find out about Google Topic Tags and how to use them to create a range of content which surfaces for these tags.

Contact me to discuss how to build out keyword / topic research properly to design a content strategy which surfaces content in a much broader range of searches.

#SEO #SERP #KeywordResearch #ContentStrategy
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TWIS Keyword Planner Okay Google Data

Read about the little data slips that Google makes which end up showing “okay Google” in Keyword Planner data and the reasons why these keywords show up. The volumes are not huge, but they are insightful.

Contact me to discuss ways to optimise content to surface in “okay Google” voice search.

#SEO #KeywordResearch #VoiceSearch #KeywordPlanner
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Basic SEO Guides

Basic SEO Guide – An Introduction This is the primary page in the Basic SEO Guide section. The guides introduce basic elements of a successful SEO campaign and links to explanations of the fundamentals. #SEOGuides #SEOStrategy #WebsiteStrategy #ContentStrategy… Read More


Basic SEO Guides Information Architecture

Basic SEO Information Architecture – An Introduction A good, quality, basic information architecture will help your SEO rankings and your users no end. A good IA helps to give structure to your site, to your content and a clear internal linking path through which to navigate. If done well, it also enable users to find… Read More


Basic SEO Guides Body Content

Basic SEO Body Content Writing, or creating basic body content for SEO is a relatively straight-forward process – providing you are aware of a framework to use. These days content creation is much less about such horrors as keyword density and much more about creating useful content for the user. #SEOGuides #SEOStrategy #ContentStrategy #ContentPlanning… Read More


Basic SEO Guides Heading Tags

Basic HTML Heading Tags – An Introduction HTML heading tags are wonderful things, even basic heading tags. They shape and direct the page and content. They should be used wisely and well, and are part of a site’s SEO content planning and information architecture. This page discusses heading tags: H1, H2, H3 and H4 #SEOGuides… Read More


Basic SEO Guides Keyword Research

Basic SEO Keyword Research – An Introduction Keyword research, even in a basic form, is the cornerstone of any SEO campaign, or content planning. Get it right and you will see invaluable insights into what your users want to find out about. You will also be able to use it to structure information architecture, internal… Read More