This week we have a bit of a yabber about Generative AI Search. Email CTAs, Content Readability and some really groovy stats on Search usage, and PPC benchmarks. Well worth a read, but then I would say that ;-) Don't forget to like, share and follow please!
Digital marketing is essential for reaching customers and driving business growth in the current digital age. A comprehensive digital marketing plan involves employing different components such as email marketing, social media marketing, content marketing, influencer marketing, and search engine marketing. 🌐 📈
🚀 Get ready to conquer the digital world! 🌐 📈 🎉 Get started now and unlock your business's digital potential! Let's make magic happen together. 🌟💼
Releasing the monster of digital marketing requires a strategic approach aligned with objectives, targeting the right audience, leveraging engaging content, testing campaigns and staying ahead of the game.
SEO is a critical component of digital marketing that helps businesses get discovered online. It increases website traffic, builds brand awareness and enables businesses to understand their target audience better. It is also a cost-effective marketing strategy with potential long-term benefits that far outweighs the initial investment.
SEO is essential to increase search engine visibility and attract potential customers in the digital age. It helps businesses rank higher in search results, increasing traffic to their website, and allows businesses to connect with their target audience and make their website more user-friendly.
We've all been there, we've all stuffed up our SEO at some point or other. But, no matter the situation, it is recoverable. You just need to know who can help with your SEO. That's me.
What’s this about? Oh noes! Poor Featured Snippets have been giving way to really bland Knowledge Panels. Re-arranging the deck chairs on a well-know boat springs to mind. If you rely on crowd-sourced content, you are always going to find a fair degree of rubbish [...]
Have you seen the picture of the Denver business with "near me" in its name? The lengths people will go to in order to rank for "near me" searches. Well, they will be very annoyed by this piece, from TWIS SEO News & Updates w/e 01 September 2017. It's all about how Google stats show usage of "near me" and other location modifiers is dropping proportionally vs bare searches. Now, back to optimising Aaaaardvaaaark Plumbers for the new world of search. #SEO #SEONews #LocalSEO #GoogleLocal #KeywordResearch #MobileSearch
Click to read about BrightEdge's latest research showing that mobile device traffic now account for 57% of search and how to check the mobile / desktop split in your market sector versus your site's performance. Contact me to discuss how to optimise your site so it appears as often as it should do in mobile search. #SEO #SEONews #MobileSearch #MobileFirst #KeywordResearch #GoogleAnalytics
Read this post to find out about Google Topic Tags and how to use them to create a range of content which surfaces for these tags. Contact me to discuss how to build out keyword / topic research properly to design a content strategy which surfaces content in a much broader range of searches. #SEO #SERP #KeywordResearch #ContentStrategy
Read about the little data slips that Google makes which end up showing "okay Google" in Keyword Planner data and the reasons why these keywords show up. The volumes are not huge, but they are insightful. Contact me to discuss ways to optimise content to surface in "okay Google" voice search. #SEO #KeywordResearch #VoiceSearch #KeywordPlanner
Basic SEO Guide – An Introduction This is the primary page in the Basic SEO Guide section. The guides introduce basic elements of a successful SEO campaign and links to explanations of the fundamentals. #SEOGuides #SEOStrategy #WebsiteStrategy #ContentStrategy […]
Basic SEO Information Architecture – An Introduction A good, quality, basic information architecture will help your SEO rankings and your users no end. A good IA helps to give structure to your site, to your content and a clear internal linking path through which to navigate. If done well, it [...]
Basic SEO Body Content Writing, or creating basic body content for SEO is a relatively straight-forward process – providing you are aware of a framework to use. These days content creation is much less about such horrors as keyword density and much more about creating useful content for the user. #SEOGuides #SEOStrategy [...]
Basic HTML Heading Tags – An Introduction HTML heading tags are wonderful things, even basic heading tags. They shape and direct the page and content. They should be used wisely and well, and are part of a site’s SEO content planning and information architecture. This page discusses heading tags: H1, [...]
Basic SEO Keyword Research – An Introduction Keyword research, even in a basic form, is the cornerstone of any SEO campaign, or content planning. Get it right and you will see invaluable insights into what your users want to find out about. You will also be able to use it [...]
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