Keyword Research

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All content tagged as being related to Keyword Research – how to find search terms which you can rank for. #KeywordResearch

Google Says “Near Me” Near Dead

2017-09-07T21:17:27+10:00Categories: SEO News|Tags: , , , , , |

Have you seen the picture of the Denver business with "near me" in its name? The lengths people will go to in order to rank for "near me" searches. Well, they will be very annoyed by this piece, from TWIS SEO News & Updates w/e 01 September 2017. It's all about how Google stats show usage of "near me" and other location modifiers is dropping proportionally vs bare searches. Now, back to optimising Aaaaardvaaaark Plumbers for the new world of search. #SEO #SEONews #LocalSEO #GoogleLocal #KeywordResearch #MobileSearch

57% of Google Search Traffic Now Mobile

2017-08-29T09:45:55+10:00Categories: SEO News|Tags: , , , , , |

Click to read about BrightEdge's latest research showing that mobile device traffic now account for 57% of search and how to check the mobile / desktop split in your market sector versus your site's performance. Contact me to discuss how to optimise your site so it appears as often as it should do in mobile search. #SEO #SEONews #MobileSearch #MobileFirst #KeywordResearch #GoogleAnalytics

Google Topic Tags Surfacing in SERPs

2017-08-19T08:56:26+10:00Categories: SEO|Tags: , , , |

Read this post to find out about Google Topic Tags and how to use them to create a range of content which surfaces for these tags. Contact me to discuss how to build out keyword / topic research properly to design a content strategy which surfaces content in a much broader range of searches. #SEO #SERP #KeywordResearch #ContentStrategy

Google Lets Okay Google Keywords Results Slip Out

2017-08-17T16:29:12+10:00Categories: SEO|Tags: , , , |

Read about the little data slips that Google makes which end up showing "okay Google" in Keyword Planner data and the reasons why these keywords show up. The volumes are not huge, but they are insightful. Contact me to discuss ways to optimise content to surface in "okay Google" voice search. #SEO #KeywordResearch #VoiceSearch #KeywordPlanner

Basic SEO Guide

2018-10-21T09:16:26+11:00Tags: , , , , , , , , , |

Basic SEO Guide – An Introduction This is the primary page in the Basic SEO Guide section. The guides introduce basic elements of a successful SEO campaign and links to explanations of the fundamentals. #SEOGuides #SEOStrategy #WebsiteStrategy #ContentStrategy […]

Basic SEO Information Architecture

2018-10-19T15:19:57+11:00Tags: , , , , , , , |

Basic SEO Information Architecture – An Introduction A good, quality, basic information architecture will help your SEO rankings and your users no end. A good IA helps to give structure to your site, to your content and a clear internal linking path through which to navigate. If done well, it [...]

Basic SEO Body Content

2018-10-21T08:52:28+11:00Tags: , , , , , , , |

Basic SEO Body Content Writing, or creating basic body content for SEO is a relatively straight-forward process – providing you are aware of a framework to use. These days content creation is much less about such horrors as keyword density and much more about creating useful content for the user. #SEOGuides #SEOStrategy [...]

Basic HTML Heading Tags

2018-10-19T15:54:20+11:00Tags: , , , , , , , |

Basic HTML Heading Tags – An Introduction HTML heading tags are wonderful things, even basic heading tags. They shape and direct the page and content. They should be used wisely and well, and are part of a site’s SEO content planning and information architecture. This page discusses heading tags: H1, [...]

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