Navigate Knowledge Panels and related topics with expert insights from Belmore Digital’s Expert Digital Marketing & SEO Consultancy.
GEO measurement is harder than SEO measurement. Anyone claiming otherwise is glossing over something. Here's what actually means something, and what doesn't.
Marketing dashboards are still arguing with each other, most outreach emails are dying before anyone reads them, search results are quietly becoming a brand credibility check, AI can write faster but not smarter, and the real customer experience begins after the sale. In short: better data, clearer messaging, credible content, and remembering that customers don’t disappear the moment they click “buy”.
It's definitely not No News November around here! Facebook is rolling out subscriptions in the EU; Google's experience for EEAT goes in ever-decreasing circles; Newspapers bemoan their lot, ignoring their naughty past; Google's search secrets are revealed (kinda); and users want to buy from Small Businesses, you just have to remind them to do it. All that wrapped up in a handy blog post by me, your experienced, expert, JB ;-) Read on!
What’s this about? Well, I’m shocked, shocked I say. After making us all think Featured Snippets had been knocked on the head and replaced by Knowledge Panels, Google only go and add more features into the Featured Snippets! Where will it all end? Read more [...]
What’s this about? Oh noes! Poor Featured Snippets have been giving way to really bland Knowledge Panels. Re-arranging the deck chairs on a well-know boat springs to mind. If you rely on crowd-sourced content, you are always going to find a fair degree of rubbish [...]
This week's SEO News and Updates are a fantastic read, some excellent issues, key actions and key insights: Events Structured Data Spam Penalty; PageSpeed Hype Is Getting Silly; Knowledge Panels Spreading; Google's SERP Snippets Lengthen; Generate a Direct Link For Local Reviews; As well as some exceptionally interesting SEO Bits & Pieces. #SEO #SEONews #StructuredData #KnowledgePanels #MetaTags #LocalSEO
Google's Featured Snippets are disappearing from SERPs. They're not gone wholly, but Google seems to be rolling back plenty and replacing with Knowledge Panels. Perhaps Google has realised that webmasters have started to game these and the quality has suffered somewhat - a lot of those I see are poor. Read more now in this extract from TWIS SEO News & Updates 24th November 2017. #SEO #SEONews #FeaturedSnippets #KnowledgePanels #SERP
Google almost always gives an ecommerce update just before the Thanksgiving turkey goes in the oven, and just in time for the shopping season kick-off. This one focuses on product panels on mobile and enlarges them with space for an ad or two. It's getting harder to spot organic results. Read more about it in this extract from TWIS SEO News & Updates 17th November 2017. #SEO #SEONews #SERP #Mobile #KnowledgePanels
I'm excited by this week's SEO News and Updates by a factor of 84. That's roughly how many ranking factors have been covered by major providers. Reviews are the most important Local SEO factors; SEMRush's ranking factors cause a stir; Shopping season gets underway with a SERP update; Trust Indicators are coming to Google News; AMP spammers get 3 month's notice; As well as some exceptionally interesting SEO Bits & Pieces. #SEO #SEONews #LocalSEO #RankingFactors #KnowledgePanels #FakeNews #AMP
I think this week's SEO News & Updates make for good reading. Enjoy the in-depth analysis and insights on the following topics: News Publishers Get New Google Knowledge Panel; Yelp Review Solicitation; You can now tweeeeet 280 characters; Few strong pages better than many weak ones?; No need to disavow links - issue 475; As well as some exceptionally fabulous SEO Bits & Pieces. #SEO #SEONews #KnowledgePanels #Yelp #Reviews #Twitter #ContentStrategy #LinkDisavowal
