Landing Pages

The 3 Google Ads Mistakes That Are Quietly Draining Your Budget

Jeremy Beckett2026-05-12T15:28:33+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing & Strategy, PPC & Paid Social|Tags: Broad Match, Conversions, Google, Google Ads, Google Search, Keyword Research, Landing Pages, Macro Conversions, Marketing Budgets, Match Types, Micro Conversions, Negative Keywords, Paid Ads, Search Intent|

Most Google Ads problems come down to the same handful of issues. No conversion tracking, broad match keywords with no negative list, and paid traffic going to a homepage instead of a landing page. Here is what each one costs you and how to fix it.

JB’s Digital Update 24th June 2025

Jeremy Beckett2025-06-24T12:16:30+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO|Tags: Artificial Intelligence, Back Link Profile, Content Strategy, Conversions, Digital Strategy, Landing Pages, Local SEO, Marketing, Paid Ads, PPC, Reddit, SEO, Short Form Video, Video, YouTube, YouTube Shorts|

This week: Local PR gets new SEO legs, Google makes a play for retail dollars, YouTube turns Shorts into a shopfront, SEO still refuses to die, and landing pages remind us that conversions don’t happen by accident. AI might be running the show, but good marketing hasn’t changed that much.