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JB’s Digital Update 24th Oct 2023

Jeremy Beckett2023-10-24T11:54:59+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: Artificial Intelligence, Attribution, GA4, Google Ads, Indexation, Link Building, LinkedIn, SGE|

This week the digital excitement knows no bounds as we talk about link-building in 2024; LinkedIn and their AI-infused collaborative articles; fixing unassigned data in GA4; the demise of four attribution models in Google Ads & Analytics and; a long, exciting piece on how retrieval systems work for AI-driven Search Generative Experience and the like. What a time to be alive! Dive in and enjoy this week's Digital Update from JB.

Google: Most Sites Rank Without Link Building

Jeremy Beckett2017-11-30T22:09:17+11:00Categories: SEO News|Tags: Google, Link Building, SEO, SEO News|

I think John Mueller was stirring the pot a little bit with this quip. Undoubtedly many sites will rank without links for some bizarro terms, but... try ranking for non-brand, competitive commercial terms without them. Go on, I dare you. Of course he could have meant most sites don't need to go on a sustained link *building* adventure. Thoughts? Read more in this extract from TWIS SEO News & Updates 24th November 2017. #SEO #SEONews #LinkBuilding

TWIS SEO News & Updates 24th November 2017

Jeremy Beckett2017-11-28T06:16:31+11:00Categories: SEO, SEO News, The Week In Search|Tags: Featured Snippets, Internal Links, Link Building, Net Neutrality, SEO, SEO News, YouTube|

Nominally, it was a quiet week in terms of SEO news. That is apart from Net Neutrality, YouTube ad horrors and John Mueller trolling link-builders. Oh, and some updates on link text, Featured Snippets and some amusing SEO Bits & Pieces. Not such a quiet week then. Read the very latest SEO News and Updates for 24th November 2017. They will fill your day with lightness and wonder. #SEO #SEONews #NetNeutrality #YouTube #LinkBuilding #FeaturedSnippets #InternalLinks

SEO Bits & Pieces 17th November 2017

Jeremy Beckett2017-11-24T18:12:11+11:00Categories: SEO News|Tags: Facebook, Google Maps, Link Building, Local SEO, SEO, SEO News|

Hooray! It's a happy Monday, when you get to start it by reading the SEO Bits & Pieces - a juicy and snackable collection of tempting morsels from the world of SEO, search and digital marketing. Do yourself a favour and read this extract from TWIS SEO News & Updates 17th November 2017. #SEO #SEONews #GoogleMaps #LocalSEO #Facebook #LinkBuilding

Local SEO Ranking Factors: Reviews Most Important

Jeremy Beckett2018-10-19T13:57:31+11:00Categories: SEO News, SEO Tutorials|Tags: Link Building, Linking Strategy, Local SEO, Ranking Factors, Review Solicitation, Reviews, SEO, SEO News, Structured Data|

Honestly, you wait ages for a major SEO Ranking Factors study and then two come along at once: this one is a good one on Local SEO Ranking Factors. Somewhat unsurprisingly, it finds that Reviews (and websites!) are the most important local SEO Ranking Factors. It's not quite as contentious as another recent study... Read more in this extract from TWIS SEO News & Updates w/e 17th November 2017. #SEO #SEONews #LocalSEO #Reviews #RankingFactors

Google – No Manual Action No Disavow

Jeremy Beckett2017-11-18T07:49:06+11:00Categories: SEO News|Tags: Link Building, Link Disavowal, Link Spam, SEO, SEO News, Web Spam|

Well now. Disavowing links is a thorny issue, and Gary Illyes has waded right in there. Google is now saying you don't really need to spend your time submitting link disavow files to Google unless you've got a Manual Action from the webspam team. Unsurprisingly, some webmasters disagree. Often they have built services on disavowing links. Read about it in this extract from TWIS SEO News & Updates 10th November 2017. #SEO #SEONews #LinkSpam #LinkBuilding #LinkDisavowal #WebSpam

Yet Another Rubbish Poll from SEJ

Jeremy Beckett2017-10-05T22:03:11+11:00Categories: SEO News|Tags: Accurate Data, Link Building, Market Research, SEO, SEO News|

I love a good poll with insightful data and, well, insights. This isn't one of them, sadly. See for yourself. If I wasn't quite so trusting, I'd think venerable SEJ was doing a bit of shameless link-baiting, running a big poll, mentioning other biggish SEO brands. They wouldn't do that to us, would they? This is an extract from TWIS SEO News & Updates 29 Sept 2017. That's worth a read as well. #SEO #SEONews #MarketResearch #AccurateData #LinkBuilding

Bing Says Links Are Still Important For Rankings

Jeremy Beckett2017-09-28T19:31:25+10:00Categories: SEO News|Tags: Bing, Link Building, Links, SEO, SEO News|

I had to chuckle at this story. Bing, a small search engine, used by about 15 people at the last count*, has said that links are still important for rankings. In other news, the sun will rise in the east tomorrow, and set in the west. It will be brighter than the night. I am intrigued, however, by where Bing might go with voice search and who they might go there with. Click the link to read the revelations of the century. *The Bing User Group meet every Tuesday in the clubhouse. #SEO #SEONews #Bing #Links #LinkBuilding

Links as important as ever for Google Rankings

Jeremy Beckett2017-09-21T22:20:50+10:00Categories: SEO News|Tags: Back Link Profile, Link Building, SEO, SEO News, SERP|

Well I never. It turns out that Google still values links. Or at least that's what the swishy maths in this swishy report shows. Read this extract from TWIS SEO News & Updates w/e 15 Sept 2017 and find out what to make of this report. #SEO #SEONews #LinkBuilding #BackLinkProfile #SERP

TWIS SEO News & Updates w/e 15 Sep 2017

Jeremy Beckett2017-09-21T21:33:57+10:00Categories: SEO, SEO News, The Week In Search|Tags: AMP, First Click Free, Link Building, SEO, SEO News, SERP, Site Migrations|

What an exciting bunch of stories! Google: click data influences rankings. Cor! Google ending First Click Free. Booo! Links important as ever for Google Rankings. Shock! iOS 11 will link to canonical AMP URLs. Phew! Google releases very basic guide to m-dot to responsive site migration. Hmmm. And a whole heap of interesting and entertaining SEO Bits & Pieces. Read the SEO News and Updates for w/e 15 Sept 2017 now. #SEO #SEONews #SERP #FirstClickFree #LinkBuilding #AMP #SiteMigrations

Forbes, Entrepreneur, Inc NoFollow External Links

Jeremy Beckett2017-09-05T22:36:23+10:00Categories: SEO News|Tags: Content Marketing, Link Building, Link Spam, SEO, SEO News|

Every now and again, there's a little ray of sunshine as I write the news articles. And the news that guest post link spammers Forbes, Inc and Entrepreneur had nofollowed their links shone a light which brightened up my dark, dark soul. It just shows that when Google fires a warning shot across the bow, people tend to take notice. Read about it and ping me if you want to discuss. #SEO #SEONews #LinkSpam #LinkBuilding #ContentMarketing

Link Spam – Should Google Ignore or Penalise?

Jeremy Beckett2018-11-13T15:15:55+11:00Categories: SEO|Tags: Back Link Profile, Content Marketing, Google Index, Google Penalties, Link Building, Link Spam, SEO|

This post discusses Google running into a bit of trouble with links. After going through a period of penalising LinkSpam, Google has been ignoring bad links algorithmically more recently. This has now led to a rise of new spam techniques, especially with the rise in Content Marketing. It's likely there will be a focus on linking penalties in the near future. If you would like to discuss ways Google is ignoring links, and ways to generate good quality back links, please feel free to contact me. #SEO #LinkSpam #LinkBuilding #GooglePenalties

Guest Post Link Spam Ignored or Penalised by Google

Jeremy Beckett2018-11-12T13:05:37+11:00Categories: SEO|Tags: Back Link Profile, Content Marketing, Link Building, Link Spam, SEO, Web Spam|

In this free thought-piece (click the link), you can read actionable insights into the issue of Google Ignoring or Penalising Guest Post Link Spam. There are ways these links could hurt your web business, and ways to get better links. #SEO #LinkBuilding #WebSpam #ContentMarketing

SEO Updates: TWIS w/e 16 June 2017

Jeremy Beckett2018-11-12T12:52:05+11:00Categories: SEO, The Week In Search|Tags: Featured Snippets, Link Building, Mobile First, SEO, Technical SEO, XML Sitemaps|

Read this week's free guide to the latest SEO updates for w/e 16 June 2017: - Google admits Mobile First Index delayed until 2018; - The Periodic Table of SEO Success for 2017 released ; - Google think most CMSs produce XML Sitemaps; - Featured Snippets data not coming to a Search Console near you; - More commentary on Guest Post Link Spam; - As well as some exceptionally riveting Bits & Pieces. It really is a very good read. #SEO #MobileFirst #XMLSitemaps #LinkBuilding #FeaturedSnippets

Selling Back Links to Google

Jeremy Beckett2018-11-12T12:41:34+11:00Categories: SEO, SEO News|Tags: Internal Linking, Link Building, PageRank, SEO, Web Spam|

Read this thought-piece and insights into the story of Selling Links to Google in this post from Belmore Digital and the ways these insights and linking properly could impact your web business. #SEO #LinkBuilding #WebSpam #InternalLinking

SEO News: TWIS Update w/e 09 June 2017

Jeremy Beckett2018-11-12T12:24:14+11:00Categories: SEO, SEO News|Tags: Google, Google My Business, Link Building, Mobile First, SEO, SERP|

Read the free TWIS SEO Update for w/e 09 June 2017, in which we analyse five cracking main pieces of organic search news: - The Wall Street Journal Mislays 44% of Organic Traffic; - A very naughty webmaster tries to sell "high DA" links to Google ; - Mobile First SEO Tools Stacking is a bit lacking; - Fixing Google My Business Listings is fun!; - The EU is ready to fine Google $$ billions; - As well as some exceptionally interesting Bits & Pieces. Enjoy! #SEO #SERP #LinkBuilding #MobileFirst #GoogleMyBusiness #Google

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