I’ve got some final relevant updates before we finish 2022: Google Maps displays an "Offer Available" message under some business profile pins; Google Grinch releases a link spam update in December 2022; the ROI of personalised experiences is measured by audience performance; LinkedIn is used for content marketing. Read on to see how relevant they will be for 2023.
What’s this about? I was pretty much unsurprised by these revelations that numerous dross-content-churn “publications” had writers who took money to mention companies, brands or products. These are one step back from Paid Links (there may have even been some linking involved) and Google is [...]
What are the latest SEO News & Updates for 8th December 2017? I’m really fascinated by this week’s SEO News and Updates for 8th December 2018. I’m a touch unsurprised by revelations that journalists accept money for mentions of companies, brands or products in their [...]
Well now. Disavowing links is a thorny issue, and Gary Illyes has waded right in there. Google is now saying you don't really need to spend your time submitting link disavow files to Google unless you've got a Manual Action from the webspam team. Unsurprisingly, some webmasters disagree. Often they have built services on disavowing links. Read about it in this extract from TWIS SEO News & Updates 10th November 2017. #SEO #SEONews #LinkSpam #LinkBuilding #LinkDisavowal #WebSpam
I'm really intrigued by this train of Google discussion. It's around Link Spam and whether Google uses / used the disavow files webmasters submitted to populate their spam combatting algorithms. Google says no. Webmasters say yes. (SNAFU, really.) I'm in the "it'd be rude not to" camp, but don't think Google used the files directly. I also think both sides are talking at cross-purposes. Read all about LinkSpam algorithms and Disavow files by clicking the link. #SEO #SEONews #LinkSpam #Disavow #Google
I enjoyed writing this week's SEO News & Updates. So much so, I thought I'd share them with you lovely people ;-) This week: Google likes the algo monitoring tools - kinda. 301 redirects don't dilute PageRank. Or do they. Bing says links still important. Who Bing? Google doesn't use disavow for linkspam. *cough* This week Google says it doesn't use click data for search rankings. Sigh. As well as some toptastic SEO Bits & Pieces. Read it all right now. #SEO #SEONews #Redirects #PageRank #Links #Bing #LinkSpam #SERP
It's Monday, which means it must be time for the SEO Bits & Pieces. Your weekly round up of the marvellous minutiae of SEO. All freshly rolled and squeezed into one small postette type thing. Read this extract from TWIS SEO News & Updates 08 Sept 2017. #SEO #SEONews #GooglePlus #LinkSpam #ClickThruRates #GoogleAdwords #AMP
Every now and again, there's a little ray of sunshine as I write the news articles. And the news that guest post link spammers Forbes, Inc and Entrepreneur had nofollowed their links shone a light which brightened up my dark, dark soul. It just shows that when Google fires a warning shot across the bow, people tend to take notice. Read about it and ping me if you want to discuss. #SEO #SEONews #LinkSpam #LinkBuilding #ContentMarketing
Hooray! I was happy about Forbes etc nofollowing linkspam. Then I noted JavaScript-only sites miss 35% of traffic. Whoops! Google is caving to the EU - Goliath vs Goliath. I was right about dealing with recurring event content. Google popped stats about searchers not using "near me" as much. Finally, a Twitter trawl for the SEO Bits and Pieces, and TWIS SEO News & Updates w/e 01 Sept 2017 was done. Read it now so it doesn't get lonely. #SEO #SEONews #LinkSpam #JavaScript #GoogleShopping #InformationArchitecture #LocalSEO
Read the SEO Bits and Pieces for w/e 11th August 2017. Chock full of smaller changes from the world or search. If you would like to discuss ways these SEO updates could impact your web business, please feel free to contact me. #SEO #Snapchat #LinkSpam #Redirects #Googlebot
This post discusses Google running into a bit of trouble with links. After going through a period of penalising LinkSpam, Google has been ignoring bad links algorithmically more recently. This has now led to a rise of new spam techniques, especially with the rise in Content Marketing. It's likely there will be a focus on linking penalties in the near future. If you would like to discuss ways Google is ignoring links, and ways to generate good quality back links, please feel free to contact me. #SEO #LinkSpam #LinkBuilding #GooglePenalties
There's a bunch of interesting SEO news covered in TWIS w/e 07 July 2017. Not many specific updates, but some entertaining thoughts, opinions, and some slightly daft questions from webmasters. You should read it to find out more about these topics: - New Adsense Native Ads Potentially Breach Webmaster Guidelines; - Why is LinkSpam Being Ignored?; - Mobile First Staged Rollout; - Google Posts Not Quite Ready; - Hidden Content "Fine" in Mobile First; - As well as some remarkably riveting Bits & Pieces. #SEO #GoogleAdsense #MobileFirst #LinkSpam #GooglePosts
In this free thought-piece (click the link), you can read actionable insights into the issue of Google Ignoring or Penalising Guest Post Link Spam. There are ways these links could hurt your web business, and ways to get better links. #SEO #LinkBuilding #WebSpam #ContentMarketing
Read actionable insights about Google reminding webmasters about using spammy tactics with article linking and whether the content is actually written with the sole intent of generating links. #SEO #LinkBuilding #ContentMarketing #ArticleMarketing
Basic SEO Link Building – Introduction Basic link building and generating external links to a website are the lifeblood of the internet, with mentions a close second. Building links and giving links is key to any website’s organic reach, demonstration of expertise and acquisition of authority. This guide will introduce [...]
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