Unlock the power of LinkedIn with expert insights and related topics from Belmore Digital’s Expert Digital Marketing & SEO Consultancy.
Appearing in AI-generated answers requires specific work across six components, in a specific order. JB maps the full picture and explains the sequencing logic that most GEO content skips.
Search is getting fuzzier, LinkedIn wants to own B2B discovery, TikTok keeps building a bigger ad machine, and Google still rewards structure over “great content” alone. Underneath all of it, platforms keep adding abstraction while marketers quietly return to commercial basics. Funny how often the industry ends up back there.
PPC “best practices” collapse under testing, AI works better with context than clever prompts, loyalty is often decided after purchase, messaging fails when the audience is wrong, and AI content still wins only when it’s good. Five different stories, one familiar pattern, the basics still run the show.
Micro-conversions may be quietly distorting PPC optimisation. AI is starting to reshape marketing teams and budgets. SEO teams are experimenting with practical AI workflows. LinkedIn is pushing long-form posts again. Different stories, same theme: tools keep shifting, but marketers still have to decide what actually matters.
This week’s update: Facebook retools ad formats; Google drops some AI-sponsored ads; YouTube's algorithm changes get more complicated; TikTok doubles down on commerce; and, in an unexpected twist, LinkedIn is becoming a hub for remote job seekers. Each shift reflects a growing trend: digital platforms reshaping their role in business—again.
LinkedIn ads are finally being tested like proper marketing channels, marketers are rediscovering that disciplined experiments beat clever guesses, marketing teams are slowly turning into product teams, companies still fail to measure the interactions that actually lead to revenue, and search demand is escaping the tidy keyword lists we all built our spreadsheets around.
AI search is expanding, but SEO’s not dead. This week: why “search everywhere” doesn’t mean “be everywhere,” LinkedIn ends a feed experiment, GTM still runs on trust, and Instagram’s latest features come with privacy concerns.
SEO still delivers, LinkedIn wants to be TikTok, Google gives us a long-overdue data tool, Reddit's more powerful than you think, and AI Mode isn't going away. Marketers, this week is all about realigning your efforts for the next wave—before your competitors do.
Boomers are demanding better marketing, Gmail's now an Ads command centre (gulp), and thought leadership actually drives B2B sales (as long as it's not rubbish). Meanwhile, SEO and product content both need a serious rethink for AI-first search. This week: updates worth your time—and maybe your budget.
YouTube loosens its grip on moderation. Google hides ads under the Local Pack. Instagram and Meta give you AI-powered video creation on a platter. LinkedIn wants to show off your ‘growth’. This week: fewer barriers, more tools—and more ways to get it right or completely wrong.
After Google’s NavBoost leak, Google now admits search interactions count, Facebook delays AI hoover-up in Europe, Apple’s Siri teams up with ChatGPT, LinkedIn halts group-based user targeting in Europe, and Google’s Performance Max kinda works for different business types. Here’s what you need to know this week to stay ahead.
This week's update casts a gimlet eye over Google's latest AI Overview changes, customer loyalty motivations, mobile indexing issues, LinkedIn's new video ads and AI tools for B2B, and optimising your email programs. A mix of AI enhancements, marketing strategies, and practical tips to keep your digital efforts sharp and effective. Read on and let's get cracking.
This week on JB’s Digital Update: Google’s ranking recipe gets leaked, Google's AI fails to meet content expectations, mastering GA4’s custom dimensions, Facebook’s non-boomer future unfolds, and LinkedIn trims link previews. Dive into the details and stay ahead in the digital game with actionable insights from JB & Belmore Digital. ➡️➡️➡️
🚀Social media is bustling with activity, but randomly posting content isn't a plan – it's a gamble. Wondering which platforms suit your content best? Let's explore the right social media platforms for your business, making your marketing journey smoother. ➡️➡️➡️
Digital Trend 2024 for SMM: Social media is changing fast. 🤖 Meta's embracing AI, Threads competes with Twitter, and TikTok becomes a versatile platform. 🌐 Influencers are feeling the squeeze as platforms evolve. Stay adaptable to thrive in this dynamic landscape. ✨💡
From LinkedIn’s clever tracking tweaks to Google’s new forum flair, Meta’s ad chaos, and Facebook’s fresh API tease—catch up on this week’s critical digital marketing updates!
✨ Encountering negative feedback on social media can be daunting, but it's also an opportunity to showcase your brand's resilience and dedication to customer satisfaction. 💡🌐 Our comprehensive guide breaks down the process into three key components: understanding the critique, crafting responses, and leveraging feedback for positive growth. 🚀
🚀 Elevate your social media game with our latest guide on mastering Social Media Presence Management! 💡 Whether you're aiming for increased brand awareness, engagement, or website traffic, stay ahead in the dynamic world of digital marketing! 🌐✨ Ready to transform your social media presence into a powerhouse of influence? 🚀
🚀🌐 Embarking on a social media strategy? The age-old question arises: Should your business run on multiple platforms or focus on one or two? ✨💻 Whether casting a wide net or targeting specific channels, align your social media efforts with business goals for optimal results! 📈
🕐 Timing on social media = skyrocketing engagement! 🚀🌐 Timing is an art that requires understanding your audience and each platform's dynamics. ✨💻 Remember, in social media, timing isn't just the clock, it's strategy! 📈
