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All content tagged as being related to Local Search and related topics.

JB’s Digital Update 7th Feb 2023

2023-02-06T16:29:17+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, Social Media|Tags: , , , , , , , , , , , , |

Some JB updates to kick February off in style: Google is ditching Optimize, it may be rolling functionality into GA4, Zuck is becoming Mr Efficiency, Ads add Negatives at Account Level, Local Reviews are important (and not), Short Form Video is where it's at for 2023. You'd better believe it baby.

JB’s Digital Update 8th Nov 2022

2022-11-08T21:10:24+11:00Categories: Analytics & Performance, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO News, Social Media|Tags: , , , , , , , |

Yet more excitement emerged at Twitter this week, so much that it's tricky keeping up. Facebook is laying off staff and Google is shutting various things while trying to make GA4 usable. Just another few days in Digital.

Yelp Cracks Down on Review Solicitation

2017-11-15T19:32:07+11:00Categories: SEO News|Tags: , , , , , |

I'm really not sure about Yelp's hardline stance on review solicitation. I think it runs the risk of causing honest operators to sink down the Yelp listings, wile letting the spammers surf the line between right and wrong. If you are a local business soliciting Yelp reviews, you'd better be aware of this development. Read more in this extract from TWIS SEO News & Updates w/e 10th November 2017. #SEO #SEONews #Reviews #Yelp #FakeReviews #LocalSearch

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