Direct Link for Local Business Reviews

I absolutely love this little hack for generating a direct link for customers to review your business on Google.

This is useful for businesses large and small – you should use it now.

Without stepping into the mire of review solicitation, you can encourage customers to click the link and go straight to giving a review. How fantastic is that?

Read more in this extract from TWIS SEO News & Updates 1st Dec 2017.

#SEO #SEONews #LocalSEO #GoogleMyBusiness #Reviews
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Reviews Most Important Local SEO Ranking Factors

Honestly, you wait ages for a major SEO Ranking Factors study and then two come along at once: this one is a good one on Local SEO Ranking Factors. 

Somewhat unsurprisingly, it finds that Reviews (and websites!) are the most important local SEO Ranking Factors. It’s not quite as contentious as another recent study…

Read more in this extract from TWIS SEO News & Updates w/e 17th November 2017.

#SEO #SEONews #LocalSEO #Reviews #RankingFactors
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SEO News Updates 17 November 2017

I’m excited by this week’s SEO News and Updates by a factor of 84.

That’s roughly how many ranking factors have been covered by major providers.

Reviews are the most important Local SEO factors;
SEMRush’s ranking factors cause a stir;
Shopping season gets underway with a SERP update;
Trust Indicators are coming to Google News;
AMP spammers get 3 month’s notice;
As well as some exceptionally interesting SEO Bits & Pieces.

#SEO #SEONews #LocalSEO #RankingFactors #KnowledgePanels #FakeNews #AMP
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Google Posts Impacts Local Rankings

I’m coming round to Google Posts & have been recommending clients try them for a while.

I think it’s an interesting outcome that using Google Posts currently appears to give you a minor local ranking boost. I wouldn’t expect this to last long however.

Just one more reason to give them a go, especially if you run specials, or any events.

Read this extract from TWIS SEO News & Updates 3rd November 2017.

#SEO #SEONews #GooglePosts #LocalSEO #SearchRankings
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Google "Near Me" is Near Dead

Have you seen the picture of the Denver business with “near me” in its name?

The lengths people will go to in order to rank for “near me” searches.

Well, they will be very annoyed by this piece, from TWIS SEO News & Updates w/e 01 September 2017.

It’s all about how Google stats show usage of “near me” and other location modifiers is dropping proportionally vs bare searches.

Now, back to optimising Aaaaardvaaaark Plumbers for the new world of search.

#SEO #SEONews #LocalSEO #GoogleLocal #KeywordResearch #MobileSearch
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TWIS SEO News & Updates 01 Sept 2017

Hooray!

I was happy about Forbes etc nofollowing linkspam.

Then I noted JavaScript-only sites miss 35% of traffic. Whoops!

Google is caving to the EU – Goliath vs Goliath.

I was right about dealing with recurring event content.

Google popped stats about searchers not using “near me” as much. 

Finally, a Twitter trawl for the SEO Bits and Pieces, and TWIS SEO News & Updates w/e 01 Sept 2017 was done.

Read it now so it doesn’t get lonely.

#SEO #SEONews #LinkSpam #JavaScript #GoogleShopping #InformationArchitecture #LocalSEO
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TWIS SEO News & Updates 25th August 2017

Click to read the very latest SEO News and Updates for w/e 25 August 2017 and you will discover the following fabulous stories:

– BrightEdge showing 57% of search now mobile;
– Google’s attempt to mollify news publishers with subscription help ;
– A brand new Q&A feature in Google Local.;
– AMP ads get some supercharged speed;
– Google picks a single canonical, even if you try your best to confuse it;
– As well as some newsy, snippety SEO Bits & Pieces.

#SEO #SEONews #MobileSearch #GoogleNews #LocalSEO #AMP #CanonicalURLs
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TWIS SEO News 04 August 2017

Read the TWIS SEO News and Updates for w/e 4th August 2017. This week there are a bunch of interesting stories to read, including:

– Google Reveals Two Secret Google Search Console Features;
– Google Demonstrates How Googlebot Web Rendering Works;
– Two Google Algorithm Flaws Exposed;
– Only 20% of Clicks Now Go to No.1 – New CTR Study;
– Are You Checking Your GMB Pages for Mystery Updates?;
– As well as some fabulously fascinating Bits & Pieces.

#SEO #GoogleSearchConsole #Googlebot #WebSpam #LocalSEO #ClickThroughRates
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