SEO Bits Pieces 1st December 2017

Yippee!! It’s the SEO Bits & Pieces for 1st December 2017.

How about that as a fantastic way to start your Monday?

Matt Cutts is a bit miffed with Google, but they have launched a donate button for charities directly in SERP.

Read more in this an extract from TWIS SEO News & Updates 1st December 2017.

#SEO #SEONews #Google #HREFLang #LocalSEO
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Direct Link for Local Business Reviews

I absolutely love this little hack for generating a direct link for customers to review your business on Google.

This is useful for businesses large and small – you should use it now.

Without stepping into the mire of review solicitation, you can encourage customers to click the link and go straight to giving a review. How fantastic is that?

Read more in this extract from TWIS SEO News & Updates 1st Dec 2017.

#SEO #SEONews #LocalSEO #GoogleMyBusiness #Reviews
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SEO News & Updates 1st December 2017

This week’s SEO News and Updates are a fantastic read, some excellent issues, key actions and key insights:

Events Structured Data Spam Penalty;
PageSpeed Hype Is Getting Silly;
Knowledge Panels Spreading;
Google’s SERP Snippets Lengthen;
Generate a Direct Link For Local Reviews;
As well as some exceptionally interesting SEO Bits & Pieces.

#SEO #SEONews #StructuredData #KnowledgePanels #MetaTags #LocalSEO
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SEO Bits & Pieces 17 November 2017

Hooray! It’s a happy Monday, when you get to start it by reading the SEO Bits & Pieces – a juicy and snackable collection of tempting morsels from the world of SEO, search and digital marketing.

Do yourself a favour and read this extract from TWIS SEO News & Updates 17th November 2017.

#SEO #SEONews #GoogleMaps #LocalSEO #Facebook #LinkBuilding
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Reviews Most Important Local SEO Ranking Factors

Honestly, you wait ages for a major SEO Ranking Factors study and then two come along at once: this one is a good one on Local SEO Ranking Factors. 

Somewhat unsurprisingly, it finds that Reviews (and websites!) are the most important local SEO Ranking Factors. It’s not quite as contentious as another recent study…

Read more in this extract from TWIS SEO News & Updates w/e 17th November 2017.

#SEO #SEONews #LocalSEO #Reviews #RankingFactors
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SEO News Updates 17 November 2017

I’m excited by this week’s SEO News and Updates by a factor of 84.

That’s roughly how many ranking factors have been covered by major providers.

Reviews are the most important Local SEO factors;
SEMRush’s ranking factors cause a stir;
Shopping season gets underway with a SERP update;
Trust Indicators are coming to Google News;
AMP spammers get 3 month’s notice;
As well as some exceptionally interesting SEO Bits & Pieces.

#SEO #SEONews #LocalSEO #RankingFactors #KnowledgePanels #FakeNews #AMP
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Google Posts Impacts Local Rankings

I’m coming round to Google Posts & have been recommending clients try them for a while.

I think it’s an interesting outcome that using Google Posts currently appears to give you a minor local ranking boost. I wouldn’t expect this to last long however.

Just one more reason to give them a go, especially if you run specials, or any events.

Read this extract from TWIS SEO News & Updates 3rd November 2017.

#SEO #SEONews #GooglePosts #LocalSEO #SearchRankings
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Google Posts Added to Google My Business API

I’m really pleased that Google has finally added Posts to the GMB API. It makes them useful at last.

It’s partly due to the way of rolling out projects, and partly due to Google being a bit silly at times.

Either way, I think these Google Posts have a real opportunity to help webmasters gain more SERP real estate, and increase click-throughs and action.

Read more in this extract from TWIS SEO News & Updates 20th October 2017.

#SEO #SEONews #GooglePosts #GoogleMyBusiness #SERP
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Google Local Possum Update Reversed

I love it when a Google update rolls back and people get re-listed.

A year after rolling out, the Google Local Possum Update has reversed for a bunch of filtered businesses.

If you’re still affected then you need to do something about it, now don’t you? *cough* virtual offices.

Read all about it in this extract from TWIS SEO News & Updates 08 Sept 2017.

#SEO #SEONews #GoogleLocal #LocalSEO #GoogleUpdates
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Google Update GMB Directly From Search

I love this new feature from Google!

At last you can edit your Google My Business listing directly in search.

You can’t edit everything, and you need to be logged in to the right account.

This is a really good way to reduce friction for keeping Google listings up-to-date and correct.

Read more in this post from TWIS SEO News & Updates w/e 08 Sept 2017.

#SEO #SEONews #GoogleMyBusiness #GoogleLocal #LocalSEO
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Google "Near Me" is Near Dead

Have you seen the picture of the Denver business with “near me” in its name?

The lengths people will go to in order to rank for “near me” searches.

Well, they will be very annoyed by this piece, from TWIS SEO News & Updates w/e 01 September 2017.

It’s all about how Google stats show usage of “near me” and other location modifiers is dropping proportionally vs bare searches.

Now, back to optimising Aaaaardvaaaark Plumbers for the new world of search.

#SEO #SEONews #LocalSEO #GoogleLocal #KeywordResearch #MobileSearch
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TWIS SEO News & Updates 01 Sept 2017

Hooray!

I was happy about Forbes etc nofollowing linkspam.

Then I noted JavaScript-only sites miss 35% of traffic. Whoops!

Google is caving to the EU – Goliath vs Goliath.

I was right about dealing with recurring event content.

Google popped stats about searchers not using “near me” as much. 

Finally, a Twitter trawl for the SEO Bits and Pieces, and TWIS SEO News & Updates w/e 01 Sept 2017 was done.

Read it now so it doesn’t get lonely.

#SEO #SEONews #LinkSpam #JavaScript #GoogleShopping #InformationArchitecture #LocalSEO
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Google Local Q&A Now Live

Click to read about the new Google Local Q&A feature that’s just gone live and tips on how to deal with questions and provide answers.

Contact me to discuss creating, managing and optimising Google My Business listings and managing the new Q&A features.

#SEO #SEONews #GoogleMyBusiness #LocalSEO #GoogleLocal #SERP
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TWIS SEO News & Updates 25th August 2017

Click to read the very latest SEO News and Updates for w/e 25 August 2017 and you will discover the following fabulous stories:

– BrightEdge showing 57% of search now mobile;
– Google’s attempt to mollify news publishers with subscription help ;
– A brand new Q&A feature in Google Local.;
– AMP ads get some supercharged speed;
– Google picks a single canonical, even if you try your best to confuse it;
– As well as some newsy, snippety SEO Bits & Pieces.

#SEO #SEONews #MobileSearch #GoogleNews #LocalSEO #AMP #CanonicalURLs
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TWIS Google My Business Action URLs

Read about how Google My Business has quietly sneaked out action URLs into the GMB dashboard, and find out what the actions you can add are, and how to add them to your Google My Business listing.

Contact me to discuss implementation of this potential conversion-driving conversion feature for your business.

#SEO #GoogleMyBusiness #LocalSEO #Conversions
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GMB Mystery Updates

Read this guide to Checking Your GMB Pages for Mystery Updates, as well as detailed tips on how to spot and rectify these pesky incorrect and unwanted alterations.

Contact me to discuss surfacing and managing your locations in Google search.

#SEO #GoogleMyBusiness #GoogleLocal #LocalSEO
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TWIS SEO News 04 August 2017

Read the TWIS SEO News and Updates for w/e 4th August 2017. This week there are a bunch of interesting stories to read, including:

– Google Reveals Two Secret Google Search Console Features;
– Google Demonstrates How Googlebot Web Rendering Works;
– Two Google Algorithm Flaws Exposed;
– Only 20% of Clicks Now Go to No.1 – New CTR Study;
– Are You Checking Your GMB Pages for Mystery Updates?;
– As well as some fabulously fascinating Bits & Pieces.

#SEO #GoogleSearchConsole #Googlebot #WebSpam #LocalSEO #ClickThroughRates
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Google Posts Not Quite Ready

Google Posts is a bit of a disappointment. It looked good, but appears to have been released in Not Quite Ready state. Read about the things that didn’t make it to the production release, making Google Posts “meh”, in its current state.

If you would like to discuss whether you should be using Google Posts and how to take advantage of its current functionality, please feel free to contact me.

#SEO #GooglePosts #GoogleMyBusiness #ProjectManagement

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Google Local Restaurant Menu Tab

At last! Google Local, in the US at least, is showing a menu tab for some restaurants. I can’t wait to be rid of the horrible PDF download, pinch and zoom. Read about it & how to move from PDF to HTML and structured data.

If you would like to discuss ways to structured data can help your web visibility, please feel free to contact me.

#GoogleLocal #StructuredData #Redirects

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TWIS 14 July 2017

There have been a few big shifts in the wider world of Digital Marketing to read about and digest, even if major SEO News & Updates are a bit thin on the ground this week:

– Facebook Pushing Ads into Messenger;
– Millennials Are Making Voice Device Purchases;
– Google AdSense Bans Pop Ups & Pop Unders;
– Google Local US Showing Menu Tab for Restaurants;
– Twitter Apps Linking to AMP URLs;
– As well as some inspirationally informative Bits & Pieces.

#SEO #DigitalMarketing #FacebookMessenger #VoiceSearch #GoogleAdsense #GoogleLocal #AMP
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