Building a Content and Link Strategy for a Major Insurance Conglomerate

Jeremy Beckett2025-07-08T16:31:43+10:00Categories: Analytics & Performance Case Studies, Belmore Digital Case Studies, Content Strategy & Creation Case Studies, Conversions & CRO Case Studies, Development & Technology Case Studies, Digital Marketing Case Studies, Social Media Management Case Studies, Training & Upskilling Case Studies, Virtual Chief Marketing Officer Case Studies|Tags: Back Link Profile, Content Marketing, Content Planning, Content Quality, Content Strategy, Digital Marketing, External Links, Keyword Research, Link Building, Linking Strategy, Market Research|

With no unified SEO strategy in place, a major Australian insurer turned to Belmore Digital for help. JB developed a content and backlink framework grounded in relevance, user intent, and long-term value—leading to stronger rankings, higher-quality backlinks, and sustained growth in organic traffic.

Digital Trends 2025: Search Engine Optimisation (SEO)

Jeremy Beckett2025-04-02T06:17:40+11:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, SEO|Tags: AI Overviews, Content Marketing, Content Planning, Content Quality, Keyword Research, Market Research, Search Results, SEO, Structured Data|

AI-driven search results, zero-click queries, and structured data are reshaping SEO—but how can businesses still drive traffic and stay ahead? Search Engine Optimisation (SEO) in 2025 isn’t just about rankings—it’s about staying visible and relevant in a changing search landscape.

JB’s Digital Update 5th September 2023

Jeremy Beckett2026-04-21T20:49:52+10:00Categories: Digital Marketing & Strategy, JB's Digital Update|Tags: Customer Engagement, Customer Relations, Data Analytics, Google, Google Ads, Influencer Marketing, Information Architecture, Keep In Touch, Keyword Research, LinkedIn, Market Research, Meta, Page Speed, SERP, Technical SEO, Technology Strategy|

Not a great deal happened this week aside from some interesting / silly / astute opinions being posted, while Google & Meta both took action against spammers and scammers in their own different ways. This way for more information on CRM, Time on Site, Google Ads, Meta and how to actually do useful Keyword Research…

JB’s Digital Update 19th September 2023

Jeremy Beckett2026-04-21T20:53:17+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Email & Customer Relations, JB's Digital Update, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: Antitrust, Artificial Intelligence, Bing, Conversions, Email Strategy, GenZ, Google, Google Updates, Information Architecture, Market Research, Organic Traffic, Sales, Search Rankings, Search Results, SEO, SERP, Site Migrations, TikTok, UX, Web Design, Wikipedia|

Attention all digital enthusiasts! Google's "Helpful Content Update" is here, rewarding high-quality content. But that's not all - TikTok is stepping up its game by incorporating Wikipedia snippets into its search results. Meanwhile, Google faces Antitrust proceedings in the U.S. And in email marketing, are we forgetting our mobile-first approach? Let's discuss!

JB’s Digital Update 5th September 2023

Jeremy Beckett2026-04-21T20:54:30+10:00Categories: CRO and Conversions, Digital Marketing & Strategy, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development|Tags: Customer Engagement, Customer Relations, Data Analytics, Google, Google Ads, Influencer Marketing, Information Architecture, Keep In Touch, Keyword Research, LinkedIn, Market Research, Meta, Page Speed, SERP, Technical SEO, Technology Strategy|

Not a great deal happened this week aside from some interesting / silly / astute opinions being posted, while Google & Meta both took action against spammers and scammers in their own different ways. This way for more information on CRM, Time on Site, Google Ads, Meta and how to actually do useful Keyword Research…

JB’s Digital Update 23rd May 2023

Jeremy Beckett2026-04-28T06:50:43+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, SEO News, Technology & Development|Tags: Amazon, Artificial Intelligence, Content Quality, Email Strategy, Google Ads, Google Bard, Keyword Research, Market Research|

This week we have a bit of a yabber about Generative AI Search. Email CTAs, Content Readability and some really groovy stats on Search usage, and PPC benchmarks. Well worth a read, but then I would say that ;-) Don't forget to like, share and follow please!

Yet Another Rubbish Poll from SEJ

Jeremy Beckett2017-10-05T22:03:11+11:00Categories: SEO News|Tags: Accurate Data, Link Building, Market Research, SEO, SEO News|

I love a good poll with insightful data and, well, insights. This isn't one of them, sadly. See for yourself. If I wasn't quite so trusting, I'd think venerable SEJ was doing a bit of shameless link-baiting, running a big poll, mentioning other biggish SEO brands. They wouldn't do that to us, would they? This is an extract from TWIS SEO News & Updates 29 Sept 2017. That's worth a read as well. #SEO #SEONews #MarketResearch #AccurateData #LinkBuilding

TWIS SEO News & Updates w/e 29 Sept 2017

Jeremy Beckett2017-10-03T16:45:36+11:00Categories: SEO News, The Week In Search|Tags: Bing, Google Shopping, Google Updates, Market Research, SEO, SEO News, Voice Search|

This week's SEO News & Updates have had an extra 24 hours to mature due to the long weekend in Australia. I think they are even more tasty for it. Google is still denying Fred was an update. SEJ release another rubbish poll. Apple ditches Bing on Siri for Google. Google Shopping rejigged but only for EU. Plenty of smart speaker owners have given voice purchasing a go. And some delightfully distracting SEO Bits & Pieces. #SEO #SEONews #GoogleUpdates #MarketResearch #Bing #GoogleShopping #VoiceSearch

Market Research Deep Dive: Expert Insights and Effective Strategies