Match Types

The 3 Google Ads Mistakes That Are Quietly Draining Your Budget

Jeremy Beckett2026-05-12T15:28:33+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing & Strategy, PPC & Paid Social|Tags: Broad Match, Conversions, Google, Google Ads, Google Search, Keyword Research, Landing Pages, Macro Conversions, Marketing Budgets, Match Types, Micro Conversions, Negative Keywords, Paid Ads, Search Intent|

Most Google Ads problems come down to the same handful of issues. No conversion tracking, broad match keywords with no negative list, and paid traffic going to a homepage instead of a landing page. Here is what each one costs you and how to fix it.

JB’s Digital Update 4th July 2025

Jeremy Beckett2025-07-04T14:43:56+10:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: AI Overviews, Artificial Intelligence, Broad Match, Content Strategy, Conversions, Digital Strategy, Google, Google Ads, Instagram, Marketing, Marketing Strategy, Match Types, Paid Ads, PPC, SEO, Social Media, Technical SEO, URLs|

AI is crowding out your ads, Broad Match experiments just got easier, Instagram’s trying to replace your video editor, URLs still matter more than you think, and marketing can’t be held responsible if it’s kept out of the room.