Mentions

Citation Optimisation for GEO: Why Quality Beats Volume Every Time

Jeremy Beckett2026-06-08T17:49:40+10:00Categories: GEO - Generative Engine Optimisation|Tags: Citations, Generative Engine Optimisation, GEO, Link Building, Linking Strategy, Mentions|

Building more citations doesn't build better AI visibility. Here's how citation signals actually work in GEO, and why the volume approach produces a profile that looks busy and does almost nothing.

The Best Time to Start GEO Was a Year Ago. The Second Best Time Is Now.

Jeremy Beckett2026-06-08T17:44:10+10:00Categories: Digital Marketing & Strategy, GEO - Generative Engine Optimisation, SEO, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: Citations, Entity Research, Generative Engine Optimisation, GEO, GEO Audit, Mentions, Reporting|

Waiting is not a neutral position in GEO. JB makes the compounding advantage argument: why starting later means starting from behind, and what beginning now actually involves.