Google Backtracks - Update Your Meta Descriptions

Whaaaaaat? You mean I have to update 50 squillion meta descriptions?

Yup, indirectly Google is saying with their spangly new 300 character snippets in search, you maybe, probably, could think about updating your meta descriptions to match.

That’s this Christmas sorted then. And the New Year. And quite a bit of Feb.

Read all about it in this extract from the marvellous TWIS SEO News & Updates 15th December 2017 – a bit of essential reading, if you ask me.

#SEO #SEONews #MetaTags #SERP
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SEO News & Updates 15th December 2017

It’s the last Week In Search before Christmas, and even though it’s mid-December with the snow  / suntan laying deep and crisp and even, there are a few crackerjack stories you should read, if you know what’s good for you.

Read them now, they’ll make your hair shiny, soft and manageable.

Oh, and Happy Christmas! 🙂

#SEO #SEONews #MetaTags #MobileFirst #GoogleSearchConsole #SEOGuides
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Google SERP Snippets Lengthening

I don’t know many people who are pleased about Google lengthening snippets in SERPs.

Essentially, this is a drive to lessen traffic to a destination website by providing an immediate answer in search.

If websites are slow, have hordes of non-Google ads, and are not mobile-first, who would want to send traffic there anyway.

Anyway, back to rewriting meta descriptions then…

Read about it in this extract from TWIS SEO News & Updates 1st December 2017.

#SEO #SEONews #SERP #MetaTags
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SEO News & Updates 1st December 2017

This week’s SEO News and Updates are a fantastic read, some excellent issues, key actions and key insights:

Events Structured Data Spam Penalty;
PageSpeed Hype Is Getting Silly;
Knowledge Panels Spreading;
Google’s SERP Snippets Lengthen;
Generate a Direct Link For Local Reviews;
As well as some exceptionally interesting SEO Bits & Pieces.

#SEO #SEONews #StructuredData #KnowledgePanels #MetaTags #LocalSEO
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NOODP Meta Tag No More

Discover the effects of, and what you should do about, Google ceasing support for the NOODP meta tag in this post from Belmore Digital: Organic Digital Marketing.

#SEO #MetaTags #TechnicalSEO… Read More


TWIS SEO Update 02 June 2017

Read the TWIS SEO Update 2nd June 2017. We have Chrome blocking ads in 2018; JavaScript causing crawling and indexing issues; PageSpeed being difficult to determine; a view that Social Media helps SEO; NOODP going for good; as well as some exceptionally interesting Bits & Pieces.

We’ve also released the super-exciting The State of SEO in mid-2017. Read it now.

#SEO #SocialMedia #JavaScript #AdBlocking #PageSpeed #MetaTags… Read More


Basic SEO Guides Meta Tags

Basic SEO Meta Tags – An Introduction Basic SEO meta tags are sometimes thought of as all that is needed for good SEO rankings. Although, they have become less important over the years, they still set a strong foundation for a page’s SEO and can even control whether or not a page is indexed. This page… Read More


The Week In Search SEO News 03 Mar 2017

So, this week, we have the joys of over-reported AMP traffic, nestled up nicely against a report about the size of AMP traffic, followed (handily) by a reminder study about mobile speed benchmarking, the sad extinguishing of DMOZ and relief for programmers who use special characters when searching Google. #GoogleAnalytics, #AMP, #PageSpeed, #GoogleSearch, #MetaTags… Read More