Google Backtracks - Update Your Meta Descriptions

Whaaaaaat? You mean I have to update 50 squillion meta descriptions?

Yup, indirectly Google is saying with their spangly new 300 character snippets in search, you maybe, probably, could think about updating your meta descriptions to match.

That’s this Christmas sorted then. And the New Year. And quite a bit of Feb.

Read all about it in this extract from the marvellous TWIS SEO News & Updates 15th December 2017 – a bit of essential reading, if you ask me.

#SEO #SEONews #MetaTags #SERP
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Google SERP Snippets Lengthening

I don’t know many people who are pleased about Google lengthening snippets in SERPs.

Essentially, this is a drive to lessen traffic to a destination website by providing an immediate answer in search.

If websites are slow, have hordes of non-Google ads, and are not mobile-first, who would want to send traffic there anyway.

Anyway, back to rewriting meta descriptions then…

Read about it in this extract from TWIS SEO News & Updates 1st December 2017.

#SEO #SEONews #SERP #MetaTags
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Basic SEO Guides Meta Tags

Basic Meta Tags – An Introduction Basic meta tags are sometimes thought of as all that is needed for SEO. Although, they have become less important over the years, they still set a strong foundation for a page’s SEO and can even control whether or not a page is indexed. This page will cover the basics… Read More