JB’s Digital Update 5th December 2023

Jeremy Beckett2024-05-15T18:41:59+10:00Categories: Digital Marketing & Strategy, SEO|Tags: Ad Spend, Email Marketing, Email Strategy, Google, Meta, Metaverse, Structured Data, Twitter|

This week's early Christmas crackers include: 🎄 ✅ Gmail, crushing the hopes and dreams of email marketers; ✅ Omniscient Google becoming omnipresent; ✅Google search adding Organisation structured data as a source of information; ✅ Twitter, yet again, haemorrhaging advertisers and revenue; ✅ And Facebook's Meta Quest 3 [...]

JBs Digital Update 10th October 2023

Jeremy Beckett2023-12-07T18:09:34+11:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Marketing Officer|Tags: Antitrust, Artificial Intelligence, Content Quality, Google Ads, Google Algorithm, Google Chrome, Google Display Network, Google My Business, Google Search, Google Updates, Local SEO, Meta, Metaverse, Paid Social Media, Twitter, Xitter|

This week's digital excitement knows no bounds! Meta has released some Generative AI tools (nothing to do with the metaverse); Xitter is desperately trying to fill ad inventory; Google goes nuts with two core SEO updates in two months; Google Business Profiles finally link to your social profiles; and those naught bosses at Google have been revealed as trying to manipulate search results for increased revenue. Is nothing sacred? Read on for full details and please like, share, follow and subscribe for more of this every week.

JB’s Digital Update 8th August 2023

Jeremy Beckett2026-04-21T20:56:07+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, Social Media Management|Tags: Artificial Intelligence, Content Strategy, Data Privacy, GA4, Generative Search, Google, Google Analytics, Google My Business, Local SEO, Meta, Metaverse, Reporting, TikTok, Twitter, Universal Analytics, YouTube|

This week: Google doesn’t shut something down for once; X, TikTok and Meta do surprising things; Google Business gets shown a bit of love; Generative Search gives some crumbs of exposure for its content-pilfering; and YouTube releases some interesting research which says (shock) people love video. Charming, exciting and annoying all in one handy readable post. Read on and enjoy.

JB’s Digital Update 1st August 2023

Jeremy Beckett2026-04-21T20:56:29+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, Social Media Management|Tags: Amazon, Bing, Data Privacy, Email Strategy, Google, KPI, Meta, Metaverse, Performance Max, Revenue, TikTok, Twitter|

This week all manner of excitement unleashed itself on Twitter / X / X-TAFKAT as it rebranded itself in a very janky manner - this will be a case study in future years; Google, FB and others had recession-defying ad revenue increases; TikTok is muscling in on text, Google Ads is pushing us inexorably towards Performance Max campaigns, and I go on a bit of a rant about the idiocy of email open rates. Fun!

JB’s Digital Update 18th July 2023

Jeremy Beckett2023-07-19T11:13:56+10:00Categories: JB's Digital Update, Social Media Management|Tags: Meta, Metaverse, Reddit, Threads, Twitter|

Unless you’ve been hiding out under a rock, or sitting on a desert island carelessly whittling away, you will have noticed that all is not well in the rarified lands of social media and billionaire willy-wavers. Let’s have a look at three things that have been going on and what the future may hold for those of you who need to know for social media management purposes.

JB’s Digital Update 20th June 2023

Jeremy Beckett2023-12-07T17:33:16+11:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, Social Media Management, Technology & Development, Things of Interest|Tags: Ad Strategy, Advertising, Artificial Intelligence, Conversions, Dummy Spits, Facebook, Metaverse, Reddit, SME|

A slightly quiet week, unless you're a mod on Reddit, sticking it to the man. But still, some interesting digital marketing info around AI, more AI, how AI can make your dinner, and good old landing page performance. Read on Macduff! And please: like share and follow!

How Social Media Management Can Help Grow Your Business

Jeremy Beckett2026-04-21T20:58:37+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, Email & Customer Relations, SEO, Social Media Management|Tags: Content Marketing, Content Strategy, Conversions, Digital Marketing, Digital Technology, Facebook, Google, Google Analytics, Google My Business, Google Updates, Metaverse, SEO, Social Media, Technology Strategy, Twitter, Web Dev|

📢 Unlock the Power of Social Media Management and Grow Your Business! 🌟 👉 Are you looking to build your brand, reach a wider audience, and take your business to the next level? Look no further! 🚀

Why Social Media Management Is Important For Business Success

Jeremy Beckett2026-04-21T20:58:42+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, Email & Customer Relations, SEO, Social Media Management|Tags: Content Marketing, Content Strategy, Conversions, Digital Marketing, Digital Technology, Facebook, Google, Google Analytics, Google My Business, Google Updates, Metaverse, SEO, Social Media, Technology Strategy, Twitter, Web Dev|

💼 Streamline your marketing efforts, maximise ROI, improve brand reputation, increase followers and website traffic, and boost sales. It's a necessity in today's competitive world. Get started now and reap the benefits! 🚀📈

The Ultimate Guide to SMM for Businesses – Tips and Strategies to Maximise Your Results

Jeremy Beckett2026-04-21T20:58:49+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, Email & Customer Relations, SEO, Social Media Management|Tags: Content Marketing, Content Strategy, Conversions, Digital Marketing, Digital Technology, Facebook, Google, Google Analytics, Google My Business, Google Updates, Metaverse, SEO, Social Media, Technology Strategy, Twitter, Web Dev|

🌐 In today's interconnected world, social media is a game-changer for boosting your bottom line. It's time to harness its power to connect with customers, increase visibility, and drive traffic to your website. 🤔 Feeling overwhelmed? Don't worry! We've got you covered. 💼💥

Mastering Content Strategy: Tips for B2B Business Owners, CEOs, and Marketing Managers

Jeremy Beckett2026-04-21T20:58:55+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, SEO, Social Media Management|Tags: Content Marketing, Content Strategy, Conversions, Digital Marketing, Digital Technology, Facebook, Google, Google Analytics, Google My Business, Google Updates, Metaverse, SEO, Social Media, Technology Strategy, Twitter, Web Dev|

📣 Elevate Your B2B Success with Masterful Content Strategy! 💼✨ Amplify your B2B brand to new heights with a masterful content strategy. Take the leap today! 💼💥

5 Compelling Reasons Why B2B Business Owners Should Embrace Content Strategy and Creation

Jeremy Beckett2026-04-21T20:59:01+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, SEO, Social Media Management|Tags: Content Marketing, Content Strategy, Conversions, Digital Marketing, Digital Technology, Facebook, Google, Google Analytics, Google My Business, Google Updates, Metaverse, SEO, Social Media, Technology Strategy, Twitter, Web Dev|

🚀✨ Incorporating a content creation strategy can bring many benefits to B2B businesses. From building a brand identity to driving traffic to your website, supporting sales goals, boosting SEO ranking, and measuring results, content strategy serves as a comprehensive tool for business growth. 📊💪

Unlocking the Power of Content: A Comprehensive Guide to Creating an Effective Content Strategy and Creation Plan for Your Business

Jeremy Beckett2026-04-21T20:59:09+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, SEO, Social Media Management|Tags: Content Marketing, Content Strategy, Conversions, Digital Marketing, Digital Technology, Facebook, Google, Google Analytics, Google My Business, Google Updates, Metaverse, SEO, Social Media, Technology Strategy, Twitter, Web Dev|

📝 Content is more than just words; it's the key to capturing your audience's attention. But how do you create a content strategy that resonates with your target customers? Let us guide you through the process with our comprehensive article! ✨

How to Create a Successful Paid Social or PPC Campaign

Jeremy Beckett2026-04-21T20:59:15+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, PPC & Paid Social, SEO, Social Media Management, Technology & Development|Tags: Content Marketing, Content Strategy, Conversions, Digital Marketing, Digital Technology, Facebook, Google, Google Analytics, Google My Business, Google Updates, Metaverse, SEO, Social Media, Technology Strategy, Twitter, Web Dev|

Unlock the secrets to a successful paid social or PPC campaign! 🚀✨ A well-executed campaign can drive traffic, boost conversions, and grow your business. Remember, marketing is an ongoing journey of evaluation and adaptation. 📊💪

The Power of Paid Socials and PPC in Digital Marketing

Jeremy Beckett2026-04-21T20:59:21+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, PPC & Paid Social, SEO, Social Media Management, Technology & Development|Tags: Content Marketing, Content Strategy, Conversions, Digital Marketing, Digital Technology, Facebook, Google, Google Analytics, Google My Business, Google Updates, Metaverse, SEO, Social Media, Technology Strategy, Twitter, Web Dev|

Harness the power of Paid Socials and PPC for digital marketing success! 🚀💥 Target your audience with precision, reaching them based on demographics, interests, and location. Get ahead in search engine results by using strategic keywords. 🎯✨

Mastering Paid Social and PPC: A Complete Guide to Boost Your Business

Jeremy Beckett2026-04-21T20:59:34+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, PPC & Paid Social, SEO, Social Media Management, Technology & Development|Tags: Content Marketing, Content Strategy, Conversions, Digital Marketing, Digital Technology, Facebook, Google, Google My Business, Google Updates, LinkedIn, Meta, Metaverse, SEO, Social Media, Technology Strategy, Web Dev|

🚀 Boost your business with Paid Social and PPC advertising! 📈 Reach customers faster and more effectively with targeted ads on social media and search engines. 🎯✨

JB’s Digital Update 17th May 2023

Jeremy Beckett2026-04-28T06:49:49+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development|Tags: Artificial Intelligence, Automation, Data Privacy, Facebook, Google Ads, Google Analytics, Metaverse, Page Speed|

I'm back after a small slice of life getting in the way with another exciting instalment from the coal face of Digital Marketing. In today's exciting episode Google mutters about ways to cope with no cookies and privacy, there's a very long post on language models, some email tips, Facebook waking up and smelling the AI and Google still banging on about PageSpeed. Right. Click the link to read and let's get into it.

JB’s Digital Update 20th Dec 2022

Jeremy Beckett2023-01-10T12:09:47+11:00Categories: CRO and Conversions, Digital Marketing & Strategy, JB's Digital Update, SEO, SEO News, Social Media Management, Technology & Development|Tags: Digital Technology, eCommerce, Facebook, Google, Google My Business, Google Updates, Link Spam, LinkedIn, Local SEO, Meta, Metaverse, Technology Strategy|

I’ve got some final relevant updates before we finish 2022: Google Maps displays an "Offer Available" message under some business profile pins; Google Grinch releases a link spam update in December 2022; the ROI of personalised experiences is measured by audience performance; LinkedIn is used for content marketing. Read on to see how relevant they will be for 2023.

JB’s Digital Update 13th Dec 2022

Jeremy Beckett2026-04-21T21:00:04+10:00Categories: Digital Marketing & Strategy, JB's Digital Update, SEO, Social Media Management, Technology & Development|Tags: Amazon, App Strategy, Digital Marketing, Digital Technology, eCommerce, Facebook, Google, LinkedIn, Meta, Metaverse, Social Media, Technology Strategy, Twitter, Web Dev, WhatsApp|

This week's digital update is a cornucopia of tech releases from the majors, a big Google update, and more entertaining Twitter shenanigans. All in delightfully tasteful seasonal wrapping and commentated by JB.

JB’s 2023 Trends and Market Insights

Jeremy Beckett2026-04-21T21:00:10+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing & Strategy, PPC & Paid Social, SEO, Social Media Management, Technology & Development|Tags: App Strategy, Artificial Intelligence, Content Marketing, Content Strategy, Conversions, Digital Marketing, Digital Technology, Fake Reviews, Metaverse, Reviews, SEO, Social Media, Technical SEO, Technology Strategy, Web Design, Web Dev|

What a year this has been! 2022 is coming to an end and that means everybody in the entire world has to forecast the important trends for next year. Yours truly included. Want to know ours? Of course you do. Read them here.

JB’s Digital Update 6th Dec 2022

Jeremy Beckett2022-12-06T12:51:47+11:00Categories: Analytics & Performance, CRO and Conversions, JB's Digital Update, PPC & Paid Social, SEO|Tags: GA4, Google Analytics, Metaverse, Microsoft Ads, Twitter|

JB's update this week brings you: The Metaverse is in the news as some people have heard of it; GA4 (beta) adds old metrics as new ones, your homepage is terrifically important; Microsoft and Twitter both make a play for expanded ad options and business. All lovingly commented on by your genial host, JB. Read it now.

Entering the Metaverse: Insights and Strategies for Navigating New Realities