Navigating Microsoft Ads: Expert Insights and Strategies

Stay updated on Microsoft Ads and related topics with expert insights from Belmore Digital’s Expert Digital Marketing & SEO Consultancy.

JB’s Digital Update 16th September 2025

Jeremy Beckett2026-04-21T11:51:31+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, SEO News, SEO Tools, SEO Tutorials, Technology & Development, Virtual Chief Marketing Officer|Tags: AI, GEO, Google, Google Maps, Google My Business, Google Search, Microsoft Ads, Podcasts, SEO, TikTok, TikTok Ads, YouTube|

Impressions are making a comeback, YouTube is betting on video podcasts, TikTok swears its Search Ads drive real sales, Google’s tinkering with hotel panels, and the 4 Ps are being rewritten by AI. This week it’s all about measurement, formats, and making sure your marketing mix isn’t stuck in 2015.

The Ultimate Guide to PPC Advertising for Beginners and Pros

Jeremy Beckett2024-11-21T11:17:47+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, PPC & Paid Social, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: Ad Spend, Ad Strategy, Advertising, Bing, Google Ads, Keyword Research, Meta, Microsoft Ads, Paid Ads, Paid Social Media, Pay-Per-Click, PPC|

Whether you're new to digital ads or looking to fine-tune your campaigns, this guide covers everything from choosing the right platform to mastering keyword research, crafting high-converting ad copy, managing budgets, and optimising performance.

JB’s Digital Update 31st October 2023

Jeremy Beckett2024-01-12T06:55:19+11:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: Advertising, Amazon, Events, Facebook Video, Google Ads, Instagram, Microsoft Ads, Organic SERPs, Performance Max, Revenue, Rich Snippets, Structured Data, TikTok, UX, Video, Web Design, YouTube|

The joys of digital for one more week! Google is testing ads in organic results, we go meh; some best practices for Google Ads; changes in social video trends and viewership; Meta, Google Amazon, Microsoft make heaps of money each quarter, Snap, not so much, but thanks for playing; Google continues its shift away from Rich Results without even a hint of self-realising irony. Read on and be educated, informed and entertained!

JB’s Digital Update 6th Dec 2022

Jeremy Beckett2022-12-06T12:51:47+11:00Categories: Analytics & Performance, CRO and Conversions, JB's Digital Update, PPC & Paid Social, SEO|Tags: GA4, Google Analytics, Metaverse, Microsoft Ads, Twitter|

JB's update this week brings you: The Metaverse is in the news as some people have heard of it; GA4 (beta) adds old metrics as new ones, your homepage is terrifically important; Microsoft and Twitter both make a play for expanded ad options and business. All lovingly commented on by your genial host, JB. Read it now.