The joys of digital for one more week! Google is testing ads in organic results, we go meh; some best practices for Google Ads; changes in social video trends and viewership; Meta, Google Amazon, Microsoft make heaps of money each quarter, Snap, not so much, but thanks for playing; Google continues its shift away from Rich Results without even a hint of self-realising irony. Read on and be educated, informed and entertained!
JB's update this week brings you: The Metaverse is in the news as some people have heard of it; GA4 (beta) adds old metrics as new ones, your homepage is terrifically important; Microsoft and Twitter both make a play for expanded ad options and business. All lovingly commented on by your genial host, JB. Read it now.