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Adopting a Mobile-First Approach: Insights for Effective Digital Strategies

 

Embrace a Mobile-First approach to SEO and Digital Marketing with insights from Belmore Digital’s Expert Digital Marketing & SEO Consultancy.

What Your Potential Clients Do Before They Ever Contact You

2026-05-20T10:06:46+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, PPC & Paid Social, SEO, Social Media Management, Technology & Development|Tags: , , , , , , , , , , , |

Most business owners think the sale starts when someone picks up the phone. It does not. Your potential clients have already Googled, checked your website, read your reviews, and scrolled your social media before a single word is exchanged.

Why Your Website Gets Visitors But No Calls or Enquiries

2026-05-12T15:25:27+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, PPC & Paid Social, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , |

Traffic without enquiries is one of the most frustrating places to be. The interest is clearly there - people are finding you. Something between that first click and the phone ringing is broken. Here is what it usually is.

Mobile Optimisation: Staying Ahead in a Mobile-First World

2025-05-13T20:28:21+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing & Strategy, SEO, Technology & Development|Tags: , , , , , , , |

Mobile users aren’t waiting — and neither is Google. This guide covers the essentials of mobile optimisation, from responsive design to load speed, helping you deliver better experiences (and better rankings) in a mobile-first world.

Core Web Vitals: Why They Matter and How to Optimise Them

2025-05-06T17:26:21+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing & Strategy, SEO, Technology & Development|Tags: , , , , , , , , , , , |

Speed. Stability. Interactivity. If your website misses the mark, you're not just frustrating users — you’re losing rankings. This guide breaks down Core Web Vitals and how to fix them for long-term digital performance.

How to Develop a Mobile Marketing Strategy That Works

2025-01-08T09:00:20+11:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, SEO, Technology & Development, Virtual Chief Marketing Officer|Tags: , , , , , , , , |

With mobile usage soaring, a tailored mobile marketing strategy is essential to reach and engage your audience effectively. This guide covers everything you need to know, from optimising websites for mobile-first, crafting mobile-friendly content, and many more!

JB’s Digital Update 11th June 2024

2024-06-12T06:40:01+10:00Categories: Analytics & Performance, Email & Customer Relations, JB's Digital Update, SEO, Social Media Management, Technology & Development, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , |

This week's update casts a gimlet eye over Google's latest AI Overview changes, customer loyalty motivations, mobile indexing issues, LinkedIn's new video ads and AI tools for B2B, and optimising your email programs. A mix of AI enhancements, marketing strategies, and practical tips to keep your digital efforts sharp and effective. Read on and let's get cracking.

Google’s Mobile Product Panel Expands Massively

2023-12-07T16:15:16+11:00Categories: SEO News|Tags: , , , , |

Google almost always gives an ecommerce update just before the Thanksgiving turkey goes in the oven, and just in time for the shopping season kick-off. This one focuses on product panels on mobile and enlarges them with space for an ad or two. It's getting harder to spot organic results. Read more about it in this extract from TWIS SEO News & Updates 17th November 2017. #SEO #SEONews #SERP #Mobile #KnowledgePanels

Google Launches Mobile Payments

2023-12-07T16:15:08+11:00Categories: SEO News|Tags: , , , , , |

At long last, Google is getting in on the Mobile Payment action to make our lives easier, and to enable us to buy more stuff, lifting revenue & conversions on the way hopefully. This will work across Android and Chrome and is similar to Apple Pay & Samsung Pay. Unfortunately many retailers and still make purchases difficult to transact via your mobile device - too many form fields! Read this extract from TWIS SEO News & Updates 27 October 2017. #SEO #SEONews #Google #Mobile #Revenue #Conversions

Google’s Mobile First Index Live For a Few Sites

2017-11-03T09:13:11+11:00Categories: SEO News|Tags: , , , , |

I'm kind of enjoying this approach from Google, of slowly rolling out the Mobile First Index. Don't scare the horses springs to mind. I think we'll see it gather pace in the next few months, once teething issues are ironed out, but it will still take a very long time for the Mobile First Index to roll out fully, if it ever does. Read this extract from TWIS SEO News & Updates 27th October 2017. #SEO #SEONews #MobileFirst #GoogleUpdates #SERP

New SiteLinks Format Being Tested By Google

2017-10-27T21:11:43+11:00Categories: SEO News|Tags: , , , |

The numerous shades of blue company is at it again, testing new SiteLinks layouts which look suspiciously like they are Mobile First ones. You think anything may be in the offing? I wonder if single-column, left-aligned, link lists have worked for any big companies in the past. Hmmm. Mobile first AND retro in one fell swoop. Read this extract from TWIS SEO News & Updates 20th October 2017. #SEO #SEONews #SERP #MobileFirst

Google Starts Testing Mobile First Index

2017-10-13T20:12:19+11:00Categories: SEO News|Tags: , , , , |

I'm excited by Google's forthcoming Mobile First Index. Google is already testing results in SERPs. I think it has the chance to shake up the search results majorly. I think it will also motivate some laggard websites to finally adopt a mobile-first approach, or even just acknowledge mobile. Read the Key Issues, Key Actions & Insights from this extract from TWIS SEO News & Updates 6th October 2017. #SEO #SEONews #MobileFirst #SERP #GoogleUpdates

TWIS SEO News & Updates w/e 6th October 2017

2017-10-10T15:02:45+11:00Categories: SEO News, The Week In Search|Tags: , , , , , , , |

I think the very latest SEO News and Updates for w/e 6th October 2017 make for great reading: Google Ends First Click Free - Allows Cloaked Spam Instead; Danny Sullivan Joins Google In "Undefined" PR Role; Google's Mobile First Index Has Started Testing; Apple Kills Online Advertising (Nearly); More Organic Clicks Going to Paid; As well as some exceptionally interesting SEO Bits & Pieces. Read it now. #SEO #SEONews #Google #MobileFirst #Apple #AdStrategy #SERP #ClickThroughRates

SEO Bits & Pieces w/e 22 Sept 2017

2023-12-05T20:17:22+11:00Categories: SEO News|Tags: , , , , , , |

I like this week's SEO Bits & Pieces. It ranges across the gamut of small-scale SEO news and updates. There's a bit of Google update chatter, a touch of EU vs Google, some tidbits from Google engineers, and a couple of "teaching your grandmother to suck eggs moments". Follow the link to read the ins and outs of this week's SEO Bits & Pieces. #SEO #SEONews #GoogleUpdates #EUFine #Googlebot #MobileFirst #HTTP2

Google: Four Things to Get Right for Mobile First Index

2017-09-12T17:18:09+10:00Categories: SEO News|Tags: , , , , , |

Well, Google is keen to give us teasers over the looming Mobile First Index. They are not complete answers, but are certainly pointers in the right direction. If you're not prepared for the Mobile First Index, you will be in for a shock, even though Google is planning on softening the blow as much as possible. Read more in this extract from TWIS SEO News & Updates w/e 08 Sept 2017. Oh, and don't forget to make sure your website is not just Mobile Friendly, but Mobile First. #SEO #SEONews #MobileFirst #GoogleUpdates #TechnicalSEO #UX

TWIS SEO News & Updates w/e 08 Sept 2017

2023-12-11T16:31:51+11:00Categories: SEO News, The Week In Search|Tags: , , , , , , |

Wow, exciting stories for this week's SEO News & Updates. Google listed critical factors for Mobile First. I was pleased that I could edit Google My Business listings directly in search. Google is using AMP URLs for Featured Snippets. The Google Search Console Beta program expanded - were you included? Google Local partially rolled back its Possum Update. The Bits and Pieces delivered on social media and links. Good reading if you ask me! #SEO #SEONews #MobileFirst #GoogleMyBusiness #FeaturedSnippets #GoogleSearchConsole #GoogleLocal

SEO Bits & Pieces w/e 25 August 2017

2017-08-29T11:05:41+10:00Categories: SEO News|Tags: , , , , , , |

Click to read the latest SEO Bits and Pieces and find out what entertaining things Google and other have been up to. Contact me to discuss these Bits and Pieces and how implementing them might help your website to rank and perform better. #SEO #SEONews #Apple #Googlebot #GoogleSearchConsole #GoogleUpdates #MobileFirst

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