Adopting a Mobile-First Approach: Insights for Effective Digital Strategies


Embrace a Mobile-First approach to SEO and Digital Marketing with insights from Belmore Digital’s Expert Digital Marketing & SEO Consultancy.

Google’s Mobile Product Panel Expands Massively

2023-12-07T16:15:16+11:00Categories: SEO News|Tags: , , , , |

Google almost always gives an ecommerce update just before the Thanksgiving turkey goes in the oven, and just in time for the shopping season kick-off. This one focuses on product panels on mobile and enlarges them with space for an ad or two. It's getting harder to spot organic results. Read more about it in this extract from TWIS SEO News & Updates 17th November 2017. #SEO #SEONews #SERP #Mobile #KnowledgePanels

Google Launches Mobile Payments

2023-12-07T16:15:08+11:00Categories: SEO News|Tags: , , , , , |

At long last, Google is getting in on the Mobile Payment action to make our lives easier, and to enable us to buy more stuff, lifting revenue & conversions on the way hopefully. This will work across Android and Chrome and is similar to Apple Pay & Samsung Pay. Unfortunately many retailers and still make purchases difficult to transact via your mobile device - too many form fields! Read this extract from TWIS SEO News & Updates 27 October 2017. #SEO #SEONews #Google #Mobile #Revenue #Conversions

Google’s Mobile First Index Live For a Few Sites

2017-11-03T09:13:11+11:00Categories: SEO News|Tags: , , , , |

I'm kind of enjoying this approach from Google, of slowly rolling out the Mobile First Index. Don't scare the horses springs to mind. I think we'll see it gather pace in the next few months, once teething issues are ironed out, but it will still take a very long time for the Mobile First Index to roll out fully, if it ever does. Read this extract from TWIS SEO News & Updates 27th October 2017. #SEO #SEONews #MobileFirst #GoogleUpdates #SERP

New SiteLinks Format Being Tested By Google

2017-10-27T21:11:43+11:00Categories: SEO News|Tags: , , , |

The numerous shades of blue company is at it again, testing new SiteLinks layouts which look suspiciously like they are Mobile First ones. You think anything may be in the offing? I wonder if single-column, left-aligned, link lists have worked for any big companies in the past. Hmmm. Mobile first AND retro in one fell swoop. Read this extract from TWIS SEO News & Updates 20th October 2017. #SEO #SEONews #SERP #MobileFirst

Google Starts Testing Mobile First Index

2017-10-13T20:12:19+11:00Categories: SEO News|Tags: , , , , |

I'm excited by Google's forthcoming Mobile First Index. Google is already testing results in SERPs. I think it has the chance to shake up the search results majorly. I think it will also motivate some laggard websites to finally adopt a mobile-first approach, or even just acknowledge mobile. Read the Key Issues, Key Actions & Insights from this extract from TWIS SEO News & Updates 6th October 2017. #SEO #SEONews #MobileFirst #SERP #GoogleUpdates

TWIS SEO News & Updates w/e 6th October 2017

2017-10-10T15:02:45+11:00Categories: SEO News, The Week In Search|Tags: , , , , , , , |

I think the very latest SEO News and Updates for w/e 6th October 2017 make for great reading: Google Ends First Click Free - Allows Cloaked Spam Instead; Danny Sullivan Joins Google In "Undefined" PR Role; Google's Mobile First Index Has Started Testing; Apple Kills Online Advertising (Nearly); More Organic Clicks Going to Paid; As well as some exceptionally interesting SEO Bits & Pieces. Read it now. #SEO #SEONews #Google #MobileFirst #Apple #AdStrategy #SERP #ClickThroughRates

SEO Bits & Pieces w/e 22 Sept 2017

2023-12-05T20:17:22+11:00Categories: SEO News|Tags: , , , , , , |

I like this week's SEO Bits & Pieces. It ranges across the gamut of small-scale SEO news and updates. There's a bit of Google update chatter, a touch of EU vs Google, some tidbits from Google engineers, and a couple of "teaching your grandmother to suck eggs moments". Follow the link to read the ins and outs of this week's SEO Bits & Pieces. #SEO #SEONews #GoogleUpdates #EUFine #Googlebot #MobileFirst #HTTP2

Google: Four Things to Get Right for Mobile First Index

2017-09-12T17:18:09+10:00Categories: SEO News|Tags: , , , , , |

Well, Google is keen to give us teasers over the looming Mobile First Index. They are not complete answers, but are certainly pointers in the right direction. If you're not prepared for the Mobile First Index, you will be in for a shock, even though Google is planning on softening the blow as much as possible. Read more in this extract from TWIS SEO News & Updates w/e 08 Sept 2017. Oh, and don't forget to make sure your website is not just Mobile Friendly, but Mobile First. #SEO #SEONews #MobileFirst #GoogleUpdates #TechnicalSEO #UX

TWIS SEO News & Updates w/e 08 Sept 2017

2023-12-11T16:31:51+11:00Categories: SEO News, The Week In Search|Tags: , , , , , , |

Wow, exciting stories for this week's SEO News & Updates. Google listed critical factors for Mobile First. I was pleased that I could edit Google My Business listings directly in search. Google is using AMP URLs for Featured Snippets. The Google Search Console Beta program expanded - were you included? Google Local partially rolled back its Possum Update. The Bits and Pieces delivered on social media and links. Good reading if you ask me! #SEO #SEONews #MobileFirst #GoogleMyBusiness #FeaturedSnippets #GoogleSearchConsole #GoogleLocal

SEO Bits & Pieces w/e 25 August 2017

2017-08-29T11:05:41+10:00Categories: SEO News|Tags: , , , , , , |

Click to read the latest SEO Bits and Pieces and find out what entertaining things Google and other have been up to. Contact me to discuss these Bits and Pieces and how implementing them might help your website to rank and perform better. #SEO #SEONews #Apple #Googlebot #GoogleSearchConsole #GoogleUpdates #MobileFirst

57% of Google Search Traffic Now Mobile

2017-08-29T09:45:55+10:00Categories: SEO News|Tags: , , , , , |

Click to read about BrightEdge's latest research showing that mobile device traffic now account for 57% of search and how to check the mobile / desktop split in your market sector versus your site's performance. Contact me to discuss how to optimise your site so it appears as often as it should do in mobile search. #SEO #SEONews #MobileSearch #MobileFirst #KeywordResearch #GoogleAnalytics

Digital Things of Interest 01 August 2017

2024-01-18T05:05:48+11:00Categories: Things of Interest|Tags: , , , , , |

Read these Digital Things of Interest for 01 August 2017, which includes: - 3 mistakes people make with CTA buttons, from Gill Andrews; - The news that Google Photos 3 is out, and it's sharing your pics automatically; - 6 mistakes people commonly make with CRO; - Adobe catches up with the world and realises mobile experiences aren't all that hot. #DigitalMarketing #Conversions #CRO #MobileFirst #UserExperience #GooglePhotos

Mobile First Index: Hidden Content will be fine says Google

2018-11-13T15:30:25+11:00Categories: SEO, SEO News, Technology & Development|Tags: , , , , , |

Google has claimed that hidden content will be fine under the looming Mobile First Index. I can't see it working for search rankings, but, as I say in this post, if that is the case, then welcome to spam land. If you would like to discuss ways to check your website and get it Mobile First ready, then please feel free to contact me. #SEO #MobileFirst #MobileStrategy

Mobile First Index Will Be A Staged Rollout

2018-11-13T15:22:49+11:00Categories: SEO, SEO News|Tags: , , , , , , |

So, Google will be rolling out its Mobile First Index to individual sites in a staged rollout. This is such a slowly, slowly approach, that you can't help but wonder if the project is stalling, or if the change will be so substantial it will be earth-shattering for search results, even though Google is PR-heavy on the "nothing substantial will change" message. Read about it now. You need to get your site Mobile First ready, as being mobile friendly is just not enough. If you would like to discuss ways to become Mobile First, or check current status, please feel free to contact me. #SEO #MobileFirst #MobileSearch #MobileStrategy

SEO News & Updates: TWIS w/e 07 July 2017

2018-11-13T14:57:45+11:00Categories: SEO, SEO News, The Week In Search|Tags: , , , , , , , , , , |

There's a bunch of interesting SEO news covered in TWIS w/e 07 July 2017. Not many specific updates, but some entertaining thoughts, opinions, and some slightly daft questions from webmasters. You should read it to find out more about these topics:  - New Adsense Native Ads Potentially Breach Webmaster Guidelines; - Why is LinkSpam Being Ignored?; - Mobile First Staged Rollout; - Google Posts Not Quite Ready; - Hidden Content "Fine" in Mobile First; - As well as some remarkably riveting Bits & Pieces. #SEO #GoogleAdsense #MobileFirst #LinkSpam #GooglePosts

Google Test My Site Tool Updated

2018-11-13T14:55:02+11:00Categories: SEO, SEO Tools|Tags: , , , , , , , |

Find out about the latest updates to Google's Test My Site Tool in this post. It's a link / email magnet, but it does have some handy and redeeming features. If you would like to discuss the ways page speed could impact your web business, and improve traffic and conversions, please feel free to contact me. #SEO #MobileFirst #PageSpeed #TechnicalSEO

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