JB’s Digital Update 8th June 2026

Jeremy Beckett2026-06-10T11:15:38+10:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, Email & Customer Relations, GEO - Generative Engine Optimisation, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: AI, Content Strategy, Customer Relations, Digital Marketing, Digital Skills, Google, Google Ads, Marketing, Marketing Strategy, Open AI, Paid Ads, Search Marketing, SEO, SEO Strategy, Social Media, Social Search, TikTok, TikTok Ads|

Google is adding social profiles to Discover, AI still struggles with accuracy despite the money being poured into it, publishers remain uneasy about AI Overviews, TikTok wants a bigger role in real-world events, and Meta is expanding AI business messaging. Different stories, same trend: platforms are working hard to become the middleman in more of your customer relationships.

JB’s Digital Update 1st June 2026

Jeremy Beckett2026-06-01T13:25:38+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, Email & Customer Relations, GEO - Generative Engine Optimisation, JB's Digital Update, PPC & Paid Social, SEO, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: AI, AI Marketing Tools, AI Optimisation, AI Overviews, AI Search, B2B Marketing, Brand Management, Brand Visibility, Content Creation, Content Marketing, Content Strategy, Customer Relations, GEO, Google, Google AI Mode, Marketing Strategy, Open AI, Paid Ads, Search Marketing, SEO, Trust, UX|

Google keeps giving itself a larger role in deciding what people see, OpenAI is building an advertising business, YouTube wants recommendations to feel like conversations, and email marketers are being reminded that strategy still matters. Different stories, same theme: platforms are becoming stronger gatekeepers, while marketers have less control than they used to.

Does Schema Markup Help LLMs? What the Evidence Actually Shows

Jeremy Beckett2026-05-25T16:12:59+10:00Categories: GEO - Generative Engine Optimisation, SEO, Technology & Development|Tags: AI, AI Overviews, AI Search, Bing, ChatGPT, Claude, Google, Information Architecture, LLMs, Open AI, Perplexity, RAG, Schema, Structured Data, Web Crawling|

Schema likely contributes to how LLMs build and retrieve knowledge, but the confident "schema gets you cited" narrative is ahead of the evidence. Implement it as infrastructure. Don't expect it to be a competitive advantage on its own.

JB’s Digital Update 30th September 2025

Jeremy Beckett2025-10-01T16:33:23+10:00Categories: CRO and Conversions, Digital Marketing & Strategy, Email & Customer Relations, PPC & Paid Social, SEO, Social Media Management|Tags: AI, AI Overviews, ChatGPT, Conversions, CRM, Digital Strategy, Email Marketing, Email Strategy, Facebook, Google, Google Search, Open AI, SEO, SEO Strategy, Social Media, Social Media Strategy, Technical SEO, TikTok|

ChatGPT’s lining up ads, Facebook and TikTok still rule the news feed, email needs a champion, CRO wins come from basics not magic, and AI Overviews look great but don’t deliver clicks. This week’s update is all about cutting through hype and focusing on what actually works — and what to watch next.

JB’s Digital Update 20th May 2024

Jeremy Beckett2026-04-21T20:41:54+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management|Tags: Advertising, Google Index, Google Penalties, Google Updates, Netflix, Open AI, Social Media Conversions, Video|

This week’s update brings you a mix of AI enhancements in search, a milestone for Netflix's ad tier, TikTok's new video experiment, and some unsettling news from Google’s deindexing spree. Keep up with the latest to stay ahead in the digital marketing game.

JB’s Digital Update 28th November 2023

Jeremy Beckett2024-05-15T18:42:19+10:00Categories: JB's Digital Update|Tags: Ad Blocking, Artificial Intelligence, Content Marketing, Content Planning, Content Strategy, eCommerce, Google My Business, Google Quality, Google Shopping, Local SEO, Open AI, SEO Guides, SME, YouTube|

Is it the Hokey Pokey or the Hokey Cokey? 📣 ✅ More in-out, in-out, shenanigans with OpenAI’s revolving CEO position; ✅ YouTube continues to jig with AdBlockers; ✅ Google lets Small Business get their own filter for shopping; ✅ The Search Quality Guidelines from Google get an [...]

JB’s Digital Update 21st November 2023

Jeremy Beckett2024-05-15T18:42:35+10:00Categories: JB's Digital Update|Tags: Ad Strategy, Amazon, ChatGPT, Conversions, eCommerce, Google, Meta, Open AI, Organic SERPs, Personalised, Xitter|

Disruptors have been properly disrupted in this week's digital update 📣 ✅ Open AI sacks (and maybe rehires) CEO Sam Altman; ✅ Muksy's comments start The Great Twitter Xodus 2023; ✅ Let's talk conversions and behavioural strategies - everyone's doing it; ✅ Meta & Amazon buddy up to sell directly in-app from the ad; ✅ Google gets really personal in a search hybrid "feed". 🌟All that wrapped up in a handy video and blog post by me, your genial, disruptive, JB ;-) Read on and enjoy! 🌟 (And don't forget to like, share, follow, subscribe wherever you see this post. It's appreciated.)

Exploring Open AI: Insights into Artificial Intelligence and Beyond