Exploring Performance Max: Strategies for Enhanced Digital Performance

 

Explore Performance Max and related topics with expert insights from Belmore Digital’s Expert Digital Marketing & SEO Consultancy.

Understanding the Power of Responsive Search Ads: Your Dynamic Ally in Digital Advertising

2024-03-01T08:58:13+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , |

🌐💼 Revolutionise your online advertising with Responsive Search Ads (RSAs)! 📄 Ready to elevate your advertising game? Embrace the power of RSAs and connect with your audience on a deeper level! 💡

Google Ads Faceoff: Search Ads vs. Performance Max – Choosing the Right Strategy for Your Business

2023-12-07T16:48:26+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , |

📄 Understand the difference between Google Search Ads and Performance Max campaigns to boost your business. 🌐💼 Whether it's conversions or brand awareness you're after, find the right strategy with insights from PPC experts like Belmore Digital. 💡

JB’s Digital Update 31st October 2023

2024-01-12T06:55:19+11:00Categories: Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , |

The joys of digital for one more week! Google is testing ads in organic results, we go meh; some best practices for Google Ads; changes in social video trends and viewership; Meta, Google Amazon, Microsoft make heaps of money each quarter, Snap, not so much, but thanks for playing; Google continues its shift away from Rich Results without even a hint of self-realising irony. Read on and be educated, informed and entertained!

JB’s Digital Update 12th September 2023

2023-12-07T17:09:01+11:00Categories: Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , , , |

In advance of the upcoming shopping season, this seems to be the week of bizarre stats, from GenZ & TikTok to more than half of people preferring online and bricks shopping. There are also some important updates for PMax campaigns, Chrome and user privacy, some unhelpful commentary from Google on unhelpful content. Dive in to get fully up to speed with these!

JB’s Digital Update 15th August 2023

2023-12-07T17:08:25+11:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Technology & Development, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , |

This week turned into a bit of an AI-Google fest, blathering on about the challenges of controlling AI access to your hard-crafted content, vs Google wanting full access. There are also changes to FAQ & How To's on the SERP, presumably due to spam, some sage advice re content pruning, and a good guide to AI-driven PMax Google Ads campaigns. Read it and educate yourself ;-)

JB’s Digital Update 1st August 2023

2023-12-07T16:52:05+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, Social Media Management|Tags: , , , , , , , , , , , |

This week all manner of excitement unleashed itself on Twitter / X / X-TAFKAT as it rebranded itself in a very janky manner - this will be a case study in future years; Google, FB and others had recession-defying ad revenue increases; TikTok is muscling in on text, Google Ads is pushing us inexorably towards Performance Max campaigns, and I go on a bit of a rant about the idiocy of email open rates. Fun!

JB’s Digital Update 30th May 2023

2023-12-05T16:37:37+11:00Categories: Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development|Tags: , , , , , , |

This week's Digital Update is almost fully AI (literally). If we didn't have AI, what would we have to talk about? Literally, something to do with actual digital marketing, but there we go. Like the web in the late 90s, AI is this generation's paradigmatic shift. Read on, good info, enjoy. Like share and follow please :-)

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