Performance Measurement

JB’s Digital Update 15th June 2026

Jeremy Beckett2026-06-16T18:21:20+10:00Categories: Analytics & Performance, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: Advertising, Analytics, Attribution, Digital Marketing, Google, Google Ads, Google Maps, Local SEO, Marketing, Marketing News, Marketing Strategy, Meta, Paid Social Media, Performance Measurement, PPC, Reporting, Revenue, Search Marketing, Seasonal Marketing, SEO|

Google Analytics gets a little easier to work with, Google's AI Max migration slows down, attribution becomes harder to trust, Meta wants marketers thinking about Christmas already, and Local Services Ads keep expanding. Different stories, same theme: the platforms keep adding layers while marketers are left figuring out what actually matters.

Analytics in 2026: From Reporting to Decision Support

Jeremy Beckett2026-05-28T10:06:48+10:00Categories: Analytics & Performance, Digital Marketing & Strategy, Virtual Chief Marketing Officer|Tags: Analytics, Attribution, Dashboards, Data Strategy, Decision Intelligence, Digital Analytics, Digital Trends 2026, GA4, Performance Measurement, Server-Side Tracking|

Analytics did not become less reliable — it became more honest. The promise of complete visibility has faded, and in 2026, the organisations winning with data are not those chasing perfect measurement but those making better decisions with what is actually available.