GEO vs SEO: What’s the Difference and Do You Need Both?
GEO and SEO are not alternatives. They are sequential layers of the same objective. JB explains what each does, where they share foundations, and why the "vs" framing is the wrong question.
Does Schema Markup Help LLMs? What the Evidence Actually Shows
Schema likely contributes to how LLMs build and retrieve knowledge, but the confident "schema gets you cited" narrative is ahead of the evidence. Implement it as infrastructure. Don't expect it to be a competitive advantage on its own.