JB’s Digital Update 24th September 2025

Jeremy Beckett2025-09-24T16:34:57+10:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, PPC & Paid Social, SEO, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: AI, AI Marketing Tools, AIO, Automated Bidding, Brand Management, Content Marketing, Content Planning, Content Strategy, Digital Marketing, GEO, Google Ads, Paid Social Media, PPC, Product Strategy, Reddit, ROAS, SEO, SEO Strategy, SEO Tools|

AI hype hasn’t killed SEO, Google’s giving Smart Bidding more freedom, service packaging is the new profit engine, Reddit’s become AI’s favourite answer source, and Amazon Ads just handed us an AI creative assistant. This week’s theme? Shiny toys vs solid fundamentals — knowing where to experiment, and where to stick with what works.