Well. Links are no longer the Big Thing in Google ranking - allegedly; Reddit flexes its new-found muscles over users ad choices; Google Optimize shutters as Google trashes yet another service; on the flip side Google is mentioned as "adjusting" bid prices for Google Ads; and Apple turns down little-known Bing in favour of $19 billion from Google as a defensive measure against Chrome.
What’s this about Direct Links to Google Reviews? I absolutely love this little hack for generating a direct link for customers to review your business on Google. This is useful for businesses large and small – you should use it now. Without stepping into the [...]
SEMRush caused a bit of a stir when they released their SEO Ranking Factors Study 2017. The big headline conclusion was that Direct Traffic was the biggest factor in SEO rankings. Unsurprisingly, this caused a bit of a furore and wild shouts of correlation does not equal causation. After stopping to think about it, I started to wonder *how* Google would go about using Direct Traffic as a ranking factor, and this post is where it led me. #SEO #SEONews #RankingFactors #SearchRankings #Google
I applaud SEMRush for publishing their SEO Ranking Factors Study, even if it caused a bit of a kerfuffle in SEO land. I think it's great when big toolsets use their processing power to produce information which is insightful and useful. Read more in this extract from TWIS SEO News & Updates 17th November 2017. #SEO #SEONews #RankingFactors #SERP
Honestly, you wait ages for a major SEO Ranking Factors study and then two come along at once: this one is a good one on Local SEO Ranking Factors. Somewhat unsurprisingly, it finds that Reviews (and websites!) are the most important local SEO Ranking Factors. It's not quite as contentious as another recent study... Read more in this extract from TWIS SEO News & Updates w/e 17th November 2017. #SEO #SEONews #LocalSEO #Reviews #RankingFactors
I'm excited by this week's SEO News and Updates by a factor of 84. That's roughly how many ranking factors have been covered by major providers. Reviews are the most important Local SEO factors; SEMRush's ranking factors cause a stir; Shopping season gets underway with a SERP update; Trust Indicators are coming to Google News; AMP spammers get 3 month's notice; As well as some exceptionally interesting SEO Bits & Pieces. #SEO #SEONews #LocalSEO #RankingFactors #KnowledgePanels #FakeNews #AMP
Find out about the latest updates to Google's Test My Site Tool in this post. It's a link / email magnet, but it does have some handy and redeeming features. If you would like to discuss the ways page speed could impact your web business, and improve traffic and conversions, please feel free to contact me. #SEO #MobileFirst #PageSpeed #TechnicalSEO
Read the 5 most important updates to SEO for w/e 12 May 2017: Pages Ranking for 1000+ Keywords; BrightEdge / SearchMetrics Patent Dispute; Adding Video Does Not Assist Rankings; Events Debut on US Mobile; How Google Crawls 404s; and a number of other interesting bits and pieces. #OrganicSERPs #Googlebot #ContentStrategy #StructuredData #Patents
Read the 5 most important updates to organic search w/e 5th May 2017: Chrome's Not Secure Warnings, RankBrain irrelevance to SEO, Google Job Search in the works, AdSense 300*250 ATF SEO issues and W3C Validation unimportant and a number of other interesting bits and pieces. #HTTPS #SEOStrategy #WebsiteStrategy #MobileStrategy #Googlebot
Basic SEO Meta Tags – An Introduction Basic SEO meta tags are sometimes thought of as all that is needed for good SEO rankings. Although, they have become less important over the years, they still set a strong foundation for a page’s SEO and can even control whether or not a [...]
Find Crawl Index focuses on the key SEO ranking factors which Google uses to rank websites, but can generally be applied to most search engines. If you understand what search engines want to do with their resources and what they want to surface to their users, then you can start to get [...]
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