JB’s Digital Update 25th May 2026

Jeremy Beckett2026-05-25T12:20:06+10:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: AI, AI Marketing Tools, AI Optimisation, AI Overviews, AI Search, B2B Marketing, Content Creation, Content Marketing, Content Strategy, Customer Relations, Google, Google Ads, Google I/O, Marketing Strategy, Paid Ads, Paid Social Media, Reddit, Search Marketing, SEO|

AI search keeps absorbing Reddit, Google wants ads inside conversations, nearly half the web may already be AI-written, and B2B buyers trust automation far less than marketers hoped. The common thread is fairly obvious. Platforms keep compressing discovery into AI systems while audiences become steadily more suspicious of what they are being shown.

JB’s Digital Update 11th May 2026

Jeremy Beckett2026-05-12T15:15:11+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development|Tags: Ad Blocking, AI, AI Governance, AI Search, Broad Match, Campaign Management, Content Strategy, Digital Marketing, Google Ads, Google Analytics, Marketing, Marketing Analytics, Marketing Strategy, Negative Keywords, Organic Traffic, Paid Ads, Paid Social Media, Reddit, SEO, SMB Marketing, SME, Social Media, Social Media Strategy|

Another week of marketers trying to regain control: negative keywords still matter, publishers are blocking AI crawlers, AI governance has entered the meeting room, Reddit wants SMB ad dollars, and marketing leaders are quietly rebuilding workflows around AI. Same pattern underneath all of it really, less blind adoption, more caution around who actually benefits.

JB’s Digital Update 24th September 2025

Jeremy Beckett2025-09-24T16:34:57+10:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, PPC & Paid Social, SEO, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: AI, AI Marketing Tools, AIO, Automated Bidding, Brand Management, Content Marketing, Content Planning, Content Strategy, Digital Marketing, GEO, Google Ads, Paid Social Media, PPC, Product Strategy, Reddit, ROAS, SEO, SEO Strategy, SEO Tools|

AI hype hasn’t killed SEO, Google’s giving Smart Bidding more freedom, service packaging is the new profit engine, Reddit’s become AI’s favourite answer source, and Amazon Ads just handed us an AI creative assistant. This week’s theme? Shiny toys vs solid fundamentals — knowing where to experiment, and where to stick with what works.

JB’s Digital Update 29th July 2025

Jeremy Beckett2025-07-28T20:47:09+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: AI, AI Overviews, Content Strategy, Conversions, Digital Marketing, Digital Strategy, Google, LinkedIn, Marketing Strategy, Paid Ads, Reddit, SEO, TikTok|

SEO still delivers, LinkedIn wants to be TikTok, Google gives us a long-overdue data tool, Reddit's more powerful than you think, and AI Mode isn't going away. Marketers, this week is all about realigning your efforts for the next wave—before your competitors do.

JB’s Digital Update 24th June 2025

Jeremy Beckett2025-06-24T12:16:30+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO|Tags: Artificial Intelligence, Back Link Profile, Content Strategy, Conversions, Digital Strategy, Landing Pages, Local SEO, Marketing, Paid Ads, PPC, Reddit, SEO, Short Form Video, Video, YouTube, YouTube Shorts|

This week: Local PR gets new SEO legs, Google makes a play for retail dollars, YouTube turns Shorts into a shopfront, SEO still refuses to die, and landing pages remind us that conversions don’t happen by accident. AI might be running the show, but good marketing hasn’t changed that much.

JB’s Digital Update 21st August 2024

Jeremy Beckett2024-08-21T17:00:52+10:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development|Tags: Ad Spend, Ad Strategy, AI Overviews, Antitrust, Content Strategy, Crawling, Paid Ads, Paid Social Media, Pay-Per-Click, Reddit, YouTube|

It’s been a little while! Unfortunately, I had to take some time out to deal with some family matters, but I’m baaaack :-) This week in JB’s Digital Update: Google’s AI shakes up search, YouTube Shorts teaches us the art of blending in, Reddit’s CEO throws shade at Microsoft, ad prices continue to climb, and Google faces a legal smackdown for antitrust violations. Get the lowdown on how these developments could affect your digital strategy and bring it down low. Or something.

JB’s Digital Update 25th June 2024

Jeremy Beckett2024-06-24T18:44:04+10:00Categories: Analytics & Performance, Content Strategy & Creation, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer|Tags: Ad Strategy, Content Planning, Facebook, Google Analytics, Reddit, Social Search, Universal Analytics, Website Security, YouTube|

Big changes in the digital landscape this week! Google finally deletes Universal Analytics, YouTube reveals AI-driven ad insights, social search reshapes brand engagement, Reddit debuts Conversation Ads, and Facebook warns about phishing threats. Stay ahead with the latest and greatest important updates from yours truly, JB. 🥸

JB’s Digital Update 3rd Oct 2023

Jeremy Beckett2023-12-07T17:02:54+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer|Tags: A/B Testing, Ad Strategy, Advertising, Antitrust, Apple, Back Link Profile, Bing, GA4, Google Ads, Google Chrome, Linking Strategy, Ranking Factors, Reddit, Technology Strategy, Universal Analytics|

Well. Links are no longer the Big Thing in Google ranking - allegedly; Reddit flexes its new-found muscles over users ad choices; Google Optimize shutters as Google trashes yet another service; on the flip side Google is mentioned as "adjusting" bid prices for Google Ads; and Apple turns down little-known Bing in favour of $19 billion from Google as a defensive measure against Chrome.

JB’s Digital Update 18th July 2023

Jeremy Beckett2023-07-19T11:13:56+10:00Categories: JB's Digital Update, Social Media Management|Tags: Meta, Metaverse, Reddit, Threads, Twitter|

Unless you’ve been hiding out under a rock, or sitting on a desert island carelessly whittling away, you will have noticed that all is not well in the rarified lands of social media and billionaire willy-wavers. Let’s have a look at three things that have been going on and what the future may hold for those of you who need to know for social media management purposes.

JB’s Digital Update 20th June 2023

Jeremy Beckett2023-12-07T17:33:16+11:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, Social Media Management, Technology & Development, Things of Interest|Tags: Ad Strategy, Advertising, Artificial Intelligence, Conversions, Dummy Spits, Facebook, Metaverse, Reddit, SME|

A slightly quiet week, unless you're a mod on Reddit, sticking it to the man. But still, some interesting digital marketing info around AI, more AI, how AI can make your dinner, and good old landing page performance. Read on Macduff! And please: like share and follow!

Exploring Reddit: Insights into Online Communities