How to Migrate a Website and Improve Traffic and Rankings

I’ve never believed that SEO migrations cause traffic and rankings drops.

If you approach and execute your SEO website migration correctly and well, you are likely to increase traffic and rankings. I’ve done it numerous times for big websites and small ones.

Generally, the bigger the technical cruft, the bigger the uptick you might see, if you can resolve the issues.

Read this tutorial to find out how to do it.

#SEO #SiteMigrations #Redirects #GoogleSearchConsole #XMLSitemaps
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A Python Script To Check Canonical Domain Redirects

So, I got really bored and frustrated checking a bunch of domains for a client to see if their domains 301 redirected all variants from http to https and from non-www to www. There are only so many times you can type:

curl -I http://domain.com

Using my limited knowledge of Python, I crafted this simple little script to do the leg work for me and report back its findings in a readable format which can be slapped straight into an email that even devs can understand (j/k).

#SEO #SEOTools #Python #CanonicalURLs #Redirects
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Google Redirect PageRank Dilution Myth

I’m full of back and forth this week, as Google yet again makes the point that 301 Redirects don’t dilute PageRank.

And yet again, a number of webmasters are keen to decry Google’s message-bearers – and they have yards of stats to “prove” it.

I’m kind of in the ‘Google’s right, but I don’t think they’re being wholly accurate’ camp, which is full of marshmallow, twinkly stars and the like.

Click the link to read about the dilution row rearing its head yet again.

#SEO #SEONews #Redirects #SiteMigrations #SEOMyths
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TWIS SEO News & Updates 22 Sept 2017

I enjoyed writing this week’s SEO News & Updates.

So much so, I thought I’d share them with you lovely people 😉

This week: Google likes the algo monitoring tools – kinda.

301 redirects don’t dilute PageRank. Or do they.

Bing says links still important. Who Bing?

Google doesn’t use disavow for linkspam. *cough*

This week Google says it doesn’t use click data for search rankings. Sigh.

As well as some toptastic SEO Bits & Pieces.

Read it all right now.

#SEO #SEONews #Redirects #PageRank #Links #Bing #LinkSpam #SERPRead More


How To Migrate Your Website From HTTP To HTTPS

It’s likely you have done the sensible thing of reading my post about how your website needs updating from HTTP to HTTPS, and now want to know how exactly to go about doing it.

Like all website migrations, it’s not always hard, sometimes it is a bit fiddly.

It is exacting and you want to do it right so you don’t lose traffic and rankings.

I’ve yet to lose traffic and rankings from a website migration of any size.

Read this post for the full guide on how to do it.

#SEO #HTTPS #Redirects #SiteMigrations
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HTTP to HTTPS Website Update Required

I want to help people deal with the upcoming Google Chrome update.

If your website is served on HTTP, you need to ensure it is served via HTTPS by October 17th 2017.

Google Chrome v62  will mark URLs served via HTTP as “Not Secure” when a user enters data into a form.

In Incognito mode, the URL will be marked as Not Secure when the page is loaded.

This will affect your website’s conversions, revenue and lower the user’s trust in your brand / site / service / product.

#SEO #HTTPS #Redirects #SiteMigrations #WebsiteSecurity #DataPrivacy
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How To Do SEO Website Migrations Properly

I’ve been listening to various SEOs and webmasters recently espousing how they do SEO Site Migrations and how they worry because they normally lose rankings and traffic for a while.

I don’t understand that. I’ve done a large number of site migrations and I have never lost traffic or rankings – not once.

In fact, the usual state of affairs is that I have gained traffic and rankings.

This tutorial covers how I do it, with an Excel checklist into the bargain.

#SEO #SEOTutorials #SiteMigrations #Redirects #HTTPS
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Google Local Restaurant Menu Tab

At last! Google Local, in the US at least, is showing a menu tab for some restaurants. I can’t wait to be rid of the horrible PDF download, pinch and zoom. Read about it & how to move from PDF to HTML and structured data.

If you would like to discuss ways to structured data can help your web visibility, please feel free to contact me.

#GoogleLocal #StructuredData #Redirects

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Google Incorrect 301 Redirect Advice

Wow. Google gave some incorrect 301 redirect advice, which you can read in this post. It centres around redirecting 404s and speaks from a Google perspective, rather than a webmaster / user perspective. 

If you would like to discuss the ways you should implement 301 redirects and the impact not doing them could have on your web business, please feel free to contact me.

#SEO #Redirects #SiteMigrations #TechnicalSEO

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