How to Read Your GEO Performance: What to Track and What to Ignore
GEO measurement is harder than SEO measurement. Anyone claiming otherwise is glossing over something. Here's what actually means something, and what doesn't.
The Business Case for GEO: What AI Search Means for Your Revenue
AI-generated answers are already influencing buying decisions. JB makes the commercial case for GEO: the compounding advantage, the cost of inaction, and where it fits in your marketing investment.