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Strategies to Boost Revenue: Expert Insights for Business Growth

 

Explore strategies to boost Revenue and related topics with expert insights from Belmore Digital’s Expert Digital Marketing & SEO Consultancy.

JB’s Digital Update 15th June 2026

2026-06-16T18:21:20+10:00Categories: Analytics & Performance, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , , , , |

Google Analytics gets a little easier to work with, Google's AI Max migration slows down, attribution becomes harder to trust, Meta wants marketers thinking about Christmas already, and Local Services Ads keep expanding. Different stories, same theme: the platforms keep adding layers while marketers are left figuring out what actually matters.

JB’s Digital Update 30th March 2026

2026-04-21T14:22:27+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , |

AI search is rewarding machine-readable content, checkout friction is still quietly killing revenue, migrations continue to break perfectly good websites, Instagram adds carousel reordering (finally), and storytelling gets reframed as strategy again.

JB’s Digital Update 2nd March 2026

2026-03-02T13:24:02+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, Email & Customer Relations, JB's Digital Update, SEO, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , |

AI can now run your A/B tests. SEO traffic is no longer proof of influence. AI has made average content the default. Your contact page might be hurting local rankings. Gmail just made unsubscribing effortless.

JB’s Digital Update 23rd February 2026

2026-02-23T17:24:15+11:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing & Strategy, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , , , , |

Measurement must drive decisions. CRM data should shape messaging. SEO must prove revenue. Product feeds matter. AI is changing discovery. This week’s update is about accountability across modern marketing.

JB’s Digital Update 31st October 2023

2024-01-12T06:55:19+11:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , |

The joys of digital for one more week! Google is testing ads in organic results, we go meh; some best practices for Google Ads; changes in social video trends and viewership; Meta, Google Amazon, Microsoft make heaps of money each quarter, Snap, not so much, but thanks for playing; Google continues its shift away from Rich Results without even a hint of self-realising irony. Read on and be educated, informed and entertained!

JB’s Digital Update 1st August 2023

2026-04-21T20:56:29+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, Social Media Management|Tags: , , , , , , , , , , , |

This week all manner of excitement unleashed itself on Twitter / X / X-TAFKAT as it rebranded itself in a very janky manner - this will be a case study in future years; Google, FB and others had recession-defying ad revenue increases; TikTok is muscling in on text, Google Ads is pushing us inexorably towards Performance Max campaigns, and I go on a bit of a rant about the idiocy of email open rates. Fun!

Direct Bookings Now Available Through Google My Business

2017-11-03T09:51:34+11:00Categories: SEO News|Tags: , , , , |

Although frustrating that this is US only, local businesses being able to take bookings direct from search is fantastic. This means local businesses can take at least 1 or 2 clicks out of the funnel, which almost always improves revenue and conversions. Hopefully, it'll go global soon. Read this extract from TWIS SEO News & Updates 27 October 2017. #SEO #SEONews #GoogleMyBusiness #Revenue #Conversions

Google Launches Mobile Payments

2023-12-07T16:15:08+11:00Categories: SEO News|Tags: , , , , , |

At long last, Google is getting in on the Mobile Payment action to make our lives easier, and to enable us to buy more stuff, lifting revenue & conversions on the way hopefully. This will work across Android and Chrome and is similar to Apple Pay & Samsung Pay. Unfortunately many retailers and still make purchases difficult to transact via your mobile device - too many form fields! Read this extract from TWIS SEO News & Updates 27 October 2017. #SEO #SEONews #Google #Mobile #Revenue #Conversions

Google Ending First Click Free

2017-09-21T22:11:52+10:00Categories: SEO News|Tags: , , , , , |

I think Google ending First Click Free will set the cat amongst the pigeons. If news publishers can rank with user-inaccessible content, what about other websites? I do feel sorry for new publishers though. Those glass-walled offices in big city-centres can;t be cheap. Read this SEO update from TWIS SEO News & Updates w/e 15 Sept 2017 and find out your options if First Click Free ends. #SEO #SEONews #FirstClickFree #GoogleNews #Revenue #AdStrategy

Adsense Bans Pop Ups & Pop Unders

2018-11-13T15:26:07+11:00Categories: Digital Marketing & Strategy|Tags: , , , |

Google Adsense is banning ads from appearing on pop ups and pop unders. They are also banning Adsense entirely from being served on sites which use pop unders. Good. Read more about it here. If you would like to discuss ways these changes to Google Adsense could impact your web business, please feel free to contact me. #GoogleAdsense #DigitalMarketing #AdStrategy #Revenue

Facebook Messenger Ads Released

2023-12-05T19:38:24+11:00Categories: Digital Marketing & Strategy, Social Media Management|Tags: , , , , , , , |

Facebook is about to infuse Messenger with ads. There will be three types which will be available to all advertisers, and which cannot be blocked by users. You can read about the details of these ads in this post. If you would like to discuss ways Facebook Messenger Ads could impact your web business, please feel free to contact me. #Facebook #FacebookMessenger #DigitalMarketing #AdBlocking

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