Direct Link for Local Business Reviews

I absolutely love this little hack for generating a direct link for customers to review your business on Google.

This is useful for businesses large and small – you should use it now.

Without stepping into the mire of review solicitation, you can encourage customers to click the link and go straight to giving a review. How fantastic is that?

Read more in this extract from TWIS SEO News & Updates 1st Dec 2017.

#SEO #SEONews #LocalSEO #GoogleMyBusiness #Reviews
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Reviews Most Important Local SEO Ranking Factors

Honestly, you wait ages for a major SEO Ranking Factors study and then two come along at once: this one is a good one on Local SEO Ranking Factors. 

Somewhat unsurprisingly, it finds that Reviews (and websites!) are the most important local SEO Ranking Factors. It’s not quite as contentious as another recent study…

Read more in this extract from TWIS SEO News & Updates w/e 17th November 2017.

#SEO #SEONews #LocalSEO #Reviews #RankingFactors
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Yelp Review Solicitation Crackdown

I’m really not sure about Yelp’s hardline stance on review solicitation.

I think it runs the risk of causing honest operators to sink down the Yelp listings, wile letting the spammers surf the line between right and wrong.

If you are a local business soliciting Yelp reviews, you’d better be aware of this development.

Read more in this extract from TWIS SEO News & Updates w/e 10th November 2017.

#SEO #SEONews #Reviews #Yelp #FakeReviews #LocalSearch
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TWIS SEO News & Updates 10th November 2017

I think this week’s SEO News & Updates make for good reading.

Enjoy the in-depth analysis and insights on the following topics:

News Publishers Get New Google Knowledge Panel;
Yelp Review Solicitation;
You can now tweeeeet 280 characters;
Few strong pages better than many weak ones?;
No need to disavow links – issue 475;
As well as some exceptionally fabulous SEO Bits & Pieces.

#SEO #SEONews #KnowledgePanels #Yelp #Reviews #Twitter #ContentStrategy #LinkDisavowal
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TWIS Structured Data Markup Spam

Click here to read about the structured data spam manual actions Google has been issuing, and what you can do to recover, if you have been affected.

Contact me if you would like to discuss implementing structured data properly on your website to maximise exposure in search (or recover from a spam manual action).

#SEO #StructuredData #WebSpam #GooglePenalties #Reviews
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SEO Mid 2017 Local SEO

Read this thought-piece to get an understanding of the changes in Local SEO in 2017, how it is getting slightly creepy, and how it’s really starting to connect with social.

#SEO #LocalSEO #Reviews #SoLoMo… Read More