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JB’s Digital Update 29th August 2023

Dianne Krizzel Torres2023-09-05T13:24:02+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: AI, Artificial Intelligence, backlinks, bots, ChatGPT, core updates, Crawling, disruption, GA4, Google, Google Ads, Google Analytics, Google Updates, Information Architecture, offsite seo, Python, robots, SERP, social media ads, Technical SEO, universal analytics, User Experience, Web Dev|

What an exciting AI filled week it’s been. Just like many other weeks recently. Some brands are now blocking GPTBot (until offered cash, no doubt), Lyft is slapping ads into its app, Meta is being useful, Google is actually stopping UA processing (sniff), and there’s been another Google Core Update to pontificate over. Interested? Dive in for more.

JB’s Digital Update 15th August 2023

Dianne Krizzel Torres2023-08-14T20:24:10+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Technology & Development, Virtual Chief Marketing Officer|Tags: AI, campaign management, ChatGPT, Content creator, content pruning, copyright, Crawling, eCommerce, FAQ, GA4, Google, Google Ads, Google Analytics, Performance Max, robots, schema, SERP, Structured Data, Web Spam|

This week turned into a bit of an AI-Google fest, blathering on about the challenges of controlling AI access to your hard-crafted content, vs Google wanting full access. There are also changes to FAQ & How To's on the SERP, presumably due to spam, some sage advice re content pruning, and a good guide to AI-driven PMax Google Ads campaigns. Read it and educate yourself ;-)