Taking Control with robots.txt: Insights for Efficient Search Engine Crawls

 

Take control of search engine crawls with insights into robots.txt usage with Belmore Digital’s Expert Digital Marketing & SEO Consultancy.

Unlocking the Secrets of Robots.txt: Your Digital Guardian in the Online Realm

2024-03-01T08:54:22+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, SEO, Social Media Management, Technology & Development|Tags: , , , , , , , , , , |

🤖🗺️ Ever wondered how search engines navigate the intricate web to find the information you seek? 🔍 Embark on the journey of mastering the art of Robots.txt. Don't let your site roam freely – craft a powerful digital rulebook with our step-by-step guide with Belmore Digital. 🚀

JB’s Digital Update 7th November 2023

2024-01-12T04:41:47+11:00Categories: Content Strategy & Creation, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , , , |

It's definitely not No News November around here! Facebook is rolling out subscriptions in the EU; Google's experience for EEAT goes in ever-decreasing circles; Newspapers bemoan their lot, ignoring their naughty past; Google's search secrets are revealed (kinda); and users want to buy from Small Businesses, you just have to remind them to do it.  All that wrapped up in a handy blog post by me, your experienced, expert, JB ;-) Read on! 

JBs Digital Update 17th Oct 2023

2023-12-07T15:39:23+11:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , |

This week's digital fun and frolics take us to Google's SGE using your content unless you block Googlebot entirely; Google Ads releasing Demand Gen ads; thoughts on the dullness of B2B social media, the importance of Customer Lifetime Value; and some reminders about how to make content *interesting*. All that wrapped up in an amusing bundle by yours truly. Read it now, without delay, and enjoy. 

JB’s Digital Update 29th August 2023

2023-12-07T18:09:18+11:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development|Tags: , , , , , , , , , , , , , , , , , , , , |

What an exciting AI filled week it’s been. Just like many other weeks recently. Some brands are now blocking GPTBot (until offered cash, no doubt), Lyft is slapping ads into its app, Meta is being useful, Google is actually stopping UA processing (sniff), and there’s been another Google Core Update to pontificate over. Interested? Dive in for more. 

JB’s Digital Update 15th August 2023

2023-12-07T17:08:25+11:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Technology & Development, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , |

This week turned into a bit of an AI-Google fest, blathering on about the challenges of controlling AI access to your hard-crafted content, vs Google wanting full access. There are also changes to FAQ & How To's on the SERP, presumably due to spam, some sage advice re content pruning, and a good guide to AI-driven PMax Google Ads campaigns. Read it and educate yourself ;-)

Basic Google Search Console Setup

2024-02-03T06:12:41+11:00Tags: , , , , , , , |

Google Search Console – Quick Setup Tips Google Search Console is a fundamental element of any SEO project or task. It provides basic or detailed information regarding how your site is indexed by Google and if Google finds any issues with your site. #SEOGuides #SEOStrategy #GoogleSearchConsole [...]

SEO Ranking Factors: Find Crawl Index

2024-02-15T07:15:29+11:00Tags: , , , , , , , , , |

Find Crawl Index focuses on the key SEO ranking factors which Google uses to rank websites, but can generally be applied to most search engines. If you understand what search engines want to do with their resources and what they want to surface to their users, then you can start to [...]

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