Search Intent

The 3 Google Ads Mistakes That Are Quietly Draining Your Budget

Jeremy Beckett2026-05-12T15:28:33+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing & Strategy, PPC & Paid Social|Tags: Broad Match, Conversions, Google, Google Ads, Google Search, Keyword Research, Landing Pages, Macro Conversions, Marketing Budgets, Match Types, Micro Conversions, Negative Keywords, Paid Ads, Search Intent|

Most Google Ads problems come down to the same handful of issues. No conversion tracking, broad match keywords with no negative list, and paid traffic going to a homepage instead of a landing page. Here is what each one costs you and how to fix it.

JB’s Digital Update 4th November 2025

Jeremy Beckett2025-11-04T11:39:27+11:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing & Strategy, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Virtual Chief Marketing Officer|Tags: AEO, AI, Attribution, Blogging, Content Strategy, Conversions, CRM, Customer Journey, Digital Marketing, Email Strategy, Lead Generation, Marketing Strategy, Meta Ads, Paid Social Media, Performance, PPC, Search Intent, SEO|

This week: AI is forcing clarity back into blogging, Meta’s gunning for better Q5 leads, attribution models are finally growing up, SEO and PPC are learning to share, and email marketing gets a much-needed wake-up call. The theme? Less noise, more strategy — and a reminder that the basics done well still outperform shiny new toys.