Exploring Search Quality: Expert Insights into Improving Search Relevance

Explore Search Quality and related topics with expert insights from Belmore Digital’s Expert Digital Marketing & SEO Consultancy.

Writing for Real People: How Natural Language is Changing SEO

Jeremy Beckett2025-06-23T20:24:11+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Marketing Officer|Tags: Content Marketing, Content Planning, Content Quality, Content Strategy, Generative Search, Google Search, Keyword Research, Search Quality, Search Results, Social Search|

Search engines are smarter — and so are your users. If your content still sounds like it was written for robots, it’s time for a rewrite. When you make your content more human, you make it more findable. Here’s how to use natural, human language to boost SEO and actually connect with your audience.

JB’s Digital Update 7th November 2023

Jeremy Beckett2024-01-12T04:41:47+11:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: Advertising, Antitrust, Artificial Intelligence, Click Through Rates, eCommerce, EEAT, EU Fine, Facebook, Google My Business, Google Shopping, Google Updates, Instagram, Knowledge Graph, Knowledge Panels, Organic SERPs, Pay-to-Play, Robots TXT, Search Quality, SME|

It's definitely not No News November around here! Facebook is rolling out subscriptions in the EU; Google's experience for EEAT goes in ever-decreasing circles; Newspapers bemoan their lot, ignoring their naughty past; Google's search secrets are revealed (kinda); and users want to buy from Small Businesses, you just have to remind them to do it. All that wrapped up in a handy blog post by me, your experienced, expert, JB ;-) Read on!

JB’s Digital Update 12th September 2023

Jeremy Beckett2026-04-21T20:53:44+10:00Categories: Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: Advertising, Content Pruning, Content Strategy, Cookies, Data Analytics, Data Privacy, Digital Transformation, eCommerce, EEAT, GenZ, Google Ads, Google Chrome, Information Architecture, Performance Max, PPC, Search Quality, SEO, TikTok, URLs|

In advance of the upcoming shopping season, this seems to be the week of bizarre stats, from GenZ & TikTok to more than half of people preferring online and bricks shopping. There are also some important updates for PMax campaigns, Chrome and user privacy, some unhelpful commentary from Google on unhelpful content. Dive in to get fully up to speed with these!