AI systems can't infer context or follow a discursive argument. Content written without that in mind may be well-written and uncitable simultaneously. Here's what the structure needs to look like, and why most of it is also better writing.
A GEO audit measures current state against defined target entity associations across six components, and produces a prioritised work programme, not a generic list of fixes. Here's what a real assessment covers.
GEO (Generative Engine Optimisation) is how businesses appear in AI-generated answers from Google, ChatGPT, and beyond. JB explains what it is, how it works, and why it matters.
