JB’s Digital Update 25th November 2025

Jeremy Beckett2025-11-25T10:37:49+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, JB's Digital Update, SEO, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: AI, AI Marketing Tools, AI Overviews, Content Marketing, Content Planning, Content Strategy, Conversions, Creators, CRO, Google, Google Ads, Heatmaps, Influencers, Marketing, Marketing Strategy, Martech, Paid Social Media, Performance, SEMRush, SEO|

This week: SEO steps up from “task” to “coordination system,” Google’s AI answers tell users to double-check everything, creator content proves its real value when amplified, Crazy Egg rolls out free heatmaps, and Adobe buys Semrush for nearly $2B.