SEO News & Updates 15th December 2017

It’s the last Week In Search before Christmas, and even though it’s mid-December with the snow  / suntan laying deep and crisp and even, there are a few crackerjack stories you should read, if you know what’s good for you.

Read them now, they’ll make your hair shiny, soft and manageable.

Oh, and Happy Christmas! 🙂

#SEO #SEONews #MetaTags #MobileFirst #GoogleSearchConsole #SEOGuides
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Basic SEO Guides

Read about the launch of Basic SEO Guides v1 from Belmore Digital: Organic Digital Marketing. Find out how to start getting the basics of SEO covered. #SEO #SEOGuides #SEOStrategy… Read More


Basic SEO Guides

Basic SEO Guide – An Introduction This is the primary page in the Basic SEO Guide section. The guides introduce basic elements of a successful SEO campaign and links to explanations of the fundamentals. #SEOGuides #SEOStrategy #WebsiteStrategy #ContentStrategy… Read More


Basic SEO Guides Page Inclusions & Structure

Basic Page Inclusions & Structure – An Introduction The ideal with any page is to provide enough valuable information in the basic page inclusions to satisfy the user’s initial query and guide them to the next part of their journey (research / comparison / action). The user should not need to go back to Google… Read More


Basic SEO Guides Information Architecture

Basic SEO Information Architecture – An Introduction A good, quality, basic information architecture will help your SEO rankings and your users no end. A good IA helps to give structure to your site, to your content and a clear internal linking path through which to navigate. If done well, it also enable users to find… Read More


Basic SEO Guides Content Planning

Basic SEO Content Planning  Basic content planning is an important step in delivering your SEO web project to desired goals and objectives. Ranging from understanding the prospective user, understanding where they may be on their own user journey, and just plain writing down the keywords and topics you need to talk about and how to… Read More


Basic SEO Guides External Linking & Mentions

Basic External Linking – Introduction Even basic external linking is the lifeblood of the internet, with mentions a close second. Generating them and giving them is key to any website’s organic reach, demonstration of expertise and acquisition of authority. This basic guide will introduce the basic concepts and first steps in generating links, linking out and mentions.… Read More


Basic SEO Guides Internal Links

Basic SEO Internal Linking This page gives an introduction to basic SEO internal linking – that is linking to pages within the site. This should be done for information architecture, usability and optimisation reasons. #SEOGuides #SEOStrategy #InternalLinking… Read More


Basic SEO Guides Body Content

Basic Body Content Writing, or creating basic body content for SEO is a relatively straight-forward process – providing you are aware of a framework to use. These days content creation is much less about such horrors as keyword density and much more about creating useful content for the user. #SEOGuides #SEOStrategy #ContentStrategy #ContentPlanning… Read More


Basic SEO Guides Heading Tags

Basic HTML Heading Tags – An Introduction HTML heading tags are wonderful things, even basic heading tags. They shape and direct the page and content. They should be used wisely and well, and are part of a site’s SEO content planning and information architecture. This page discusses heading tags: H1, H2, H3 and H4 #SEOGuides… Read More


Basic SEO Guides Meta Tags

Basic SEO Meta Tags – An Introduction Basic SEO meta tags are sometimes thought of as all that is needed for good SEO rankings. Although, they have become less important over the years, they still set a strong foundation for a page’s SEO and can even control whether or not a page is indexed. This page… Read More


Basic SEO Guides XML Sitemaps

Basic XML Sitemaps – An Introduction Having at least one XML Sitemap is extremely important these days in alerting Google and other engines to the availability of quality content from them to find, crawl and index. They are not hugely complex, should be automated, and are an easy win. #SEOGuides #SEOStrategy #XMLSitemaps #Googlebot… Read More


Basic SEO Guides Robots.txt

Basic Robots.txt – An Introduction: This page gives an basic introduction to basic robots.txt, its usefulness for SEO, Google rankings and how to construct one. #SEOGuides #SEOStrategy #Robotstxt #Googlebot… Read More


Basic SEO Guides Google Search Console

Basic Google Search Console – An Introduction Google Search Console is a fundamental element of any SEO project or task. It provides basic or detailed information regarding how your site is indexed by Google and if Google finds any issues with your site. #SEOGuides #SEOStrategy #GoogleSearchConsole… Read More


Basic SEO Guides Setting Goals & Monitoring

Basic SEO Goal Setting & Monitoring – An Introduction Once you have read and understood this page, you will have got a handle on the first steps of Basic SEO and the importance to success of basic goal setting and monitoring their outcomes. #SEOGuides #SEOStrategy #DigitalKPIs… Read More


Basic SEO Guides Competitor Research

Basic SEO Competitor Analysis – An Introduction Doing basic competitor analysis before starting any SEO web build is vital. Getting this right enables a shortcut to what’s important to the search engine ranking factors for the target market, and what users are likely to like, as well as a shortcut to understanding the scale, or… Read More


Basic SEO Guides Keyword Research

Basic SEO Keyword Research – An Introduction Keyword research, even in a basic form, is the cornerstone of any SEO campaign, or content planning. Get it right and you will see invaluable insights into what your users want to find out about. You will also be able to use it to structure information architecture, internal… Read More


Find Crawl Index

  Find Crawl Index focuses on ranking websites on Google, but can generally be applied to most search engines. If you understand what search engines want to do with their resources and what they want to surface to their users, then you can start to get a handle on delivering it to them, so that your pages can… Read More