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OpenAI gears up with a search engine, Apple enhances Business Connect, Google amps up Performance Max with AI, prepares a new search reputation policy, and plans to pause low-activity keywords. Dive into what these changes mean for your marketing strategy!
What’s this about? At last! Google has almost revealed how we will know when our sites are being served from the looming Mobile First Index. The answer, as always, will be in your log files. Those unassuming heroes of the internet which hold so many [...]
What’s this about? Whaaaaaat? You mean I have to update 50 squillion meta descriptions? Yup, indirectly Google is saying with their spangly new 300 character snippets in search, you maybe, probably, could think about updating your meta descriptions to match. That’s this Christmas sorted then. [...]
What are the latest SEO News & Updates for 15th December 2017? It’s the last Week In Search before Christmas, and even though it’s mid-December with the snow / suntan laying deep and crisp and even, there are a few crackerjack stories you should read, [...]
What’s this about? Hooray! Hooray and thrice Hooray! It’s the SEO Bits & Pieces for 8th December 2017. More juicy tidbits and snackettes from the world of search, Google and digital marketing. Read more now in this extract from TWIS SEO News & Updates 8th [...]
What’s this about? Ho ho ho! Mince pies, reindeer sandwiches and Google’s Santa Tracker are the order of the day. The JavaScript borked my browser unfortunately. Tch. This is an extract from TWIS SEO News & Updates 8th December 2017. #SEO #SEONews #Google #JavaScript [...]
What’s this about? The next evolution of SERPs is being tested, and I don’t think it will go down well with webmasters. How about SERPs with only 2-5 organic listings on mobile? That would make the competition for first pages listings (and traffic) really quite [...]
What’s this about? Well, I’m shocked, shocked I say. After making us all think Featured Snippets had been knocked on the head and replaced by Knowledge Panels, Google only go and add more features into the Featured Snippets! Where will it all end? Read more [...]
What’s this about Google, Ajax and JavaScript? Hooray! At long last Google is dumping escaped fragment URLs. JavaScript developers the world over can breathe a sigh of relief. Unless they ignored Google’s warning two years ago that they were going to End of Life it. [...]
What’s this about? I was pretty much unsurprised by these revelations that numerous dross-content-churn “publications” had writers who took money to mention companies, brands or products. These are one step back from Paid Links (there may have even been some linking involved) and Google is [...]
What are the latest SEO News & Updates for 8th December 2017? I’m really fascinated by this week’s SEO News and Updates for 8th December 2018. I’m a touch unsurprised by revelations that journalists accept money for mentions of companies, brands or products in their [...]
What’s this about? Yippee!! It’s the SEO Bits & Pieces for 1st December 2017. How about that as a fantastic way to start your Monday? Matt Cutts is a bit miffed with Google, but they have launched a donate button for charities directly in SERP. [...]
What’s this about? Oh noes! Poor Featured Snippets have been giving way to really bland Knowledge Panels. Re-arranging the deck chairs on a well-know boat springs to mind. If you rely on crowd-sourced content, you are always going to find a fair degree of rubbish [...]
What’s this about? I don’t know many people who are pleased about Google lengthening snippets in SERPs. Essentially, this is a drive to lessen traffic to a destination website (who clicks anymore?) by providing an immediate answer in search. It is also about providing a [...]
What’s this about Direct Links to Google Reviews? I absolutely love this little hack for generating a direct link for customers to review your business on Google. This is useful for businesses large and small – you should use it now. Without stepping into the [...]
What’s this about? A few webmasters are getting a bit het up about Page Speed and showing off their technical chops in doing so. PageSpeed is important, no doubt, but anything you do needs to be scalable and there are no awards for having the [...]
What’s this about? Google is flexing its muscles with regard to structured data spam. If you are caught abusing the events markup, you may receive a manual action, blocking all rich snippet results from your domain appearing in SERPs. If you have been relying on [...]
This week's SEO News and Updates are a fantastic read, some excellent issues, key actions and key insights: Events Structured Data Spam Penalty; PageSpeed Hype Is Getting Silly; Knowledge Panels Spreading; Google's SERP Snippets Lengthen; Generate a Direct Link For Local Reviews; As well as some exceptionally interesting SEO Bits & Pieces. #SEO #SEONews #StructuredData #KnowledgePanels #MetaTags #LocalSEO
Wa-hey! It's the joyous bundle of gooey Google news known as the SEO Bits & Pieces. It's chick-full of tasty niblets form the world of SEO and search, and should be read by all and sundry immediately and without delay. Read this exciting extract from TWIS SEO News & Updates 24th November 2017 right now. #SEO #SEONews #StructuredData #SERP #FakeReviews
In a stunning revelation, Google has said that internal link text matters. Or at least it's part of the mix. Or how about this for a wild and crazy idea? Labelling links correctly helps users and search engines contextualises the link and provides a better user experience for all concerned. Read all about it in this extract from TWIS SEO News & Updates 24th November 2017. #SEO #SEONews #InternalLinks #UX #Googlebot
