Google Backtracks - Update Your Meta Descriptions

Whaaaaaat? You mean I have to update 50 squillion meta descriptions?

Yup, indirectly Google is saying with their spangly new 300 character snippets in search, you maybe, probably, could think about updating your meta descriptions to match.

That’s this Christmas sorted then. And the New Year. And quite a bit of Feb.

Read all about it in this extract from the marvellous TWIS SEO News & Updates 15th December 2017 – a bit of essential reading, if you ask me.

#SEO #SEONews #MetaTags #SERP
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SEO Bits & Pieces 8th December 2017

Hooray! Hooray and thrice Hooray!

It’s the SEO Bits & Pieces for 8th December 2017.

More juicy tidbits and snackettes from the world of search, Google and digital marketing.

Read more now in this extract from TWIS SEO News & Updates 8th December 2017.

It’ll make you wiser and more glamorous. 

#SEO #SEONews #Facebook #SERP
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Mobile SERPS No Organic Results

The next evolution of SERPs is being tested, and I don’t think it will go down well with webmasters.

How about SERPs with only 2-5 organic listings on mobile?

That would make the competition for first pages listings (and traffic) really quite intense.

And don’t forget this is part of Google’s shift towards delivering the answer in SERP.

Read more in this extract from TWIS SEO News & Updates 8th December 2017.

#SEO #SEONews #Google #MobileFirst #SERP
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Google Adds Features To Featured Snippets

Well, I’m shocked, shocked I say.

After making us all think Featured Snippets had been knocked on the head and replaced by Knowledge Panels, Google only go and add more features into the Featured Snippets!

Where will it all end?

Read more in this extract from TWIS SEO News & Updates 8th December 2017.

#SEO #SEONews #FeaturedSnippets #KnowledgePanels #SERP
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SEO News & Updates 8th December 2017

I’m really fascinated by this week’s SEO News and Updates for 8th December 2018.

Read it now 🙂

Journalists accept money for mentions of companies in their stories.

Google is dumping rendered AJAX crawling.

Featured Snippets and Knowledge Panels are slowly replacing organic listings until there are none left….

The SEO Bits & Pieces are wild fun as usual.

#SEO #SEONews #LinkSpam #Googlebot #JavaScript #FeaturedSnippets #SERP
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Knowledge Panels Gain From Featured Snippets

Oh noes! Poor Featured Snippets have been giving way really bland Knowledge Panels.

Re-arranging the deck chairs on a well-know boat springs to mind.

If you rely on crowd-sourced content, you are always going to find a fair degree of rubbish in it.

Putting it in a Knowledge Panel is like putting lipstick on a pig.

Read this extract from TWIS SEO News & Updates 1st December 2017.

#SEO #SEONews #FeaturedSnippets #KnowledgePanels #SERP
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Google SERP Snippets Lengthening

I don’t know many people who are pleased about Google lengthening snippets in SERPs.

Essentially, this is a drive to lessen traffic to a destination website by providing an immediate answer in search.

If websites are slow, have hordes of non-Google ads, and are not mobile-first, who would want to send traffic there anyway.

Anyway, back to rewriting meta descriptions then…

Read about it in this extract from TWIS SEO News & Updates 1st December 2017.

#SEO #SEONews #SERP #MetaTags
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SEO Bits Pieces 24th November 2017

Wa-hey! It’s the joyous bundle of gooey Google news known as the SEO Bits & Pieces.

It’s chick-full of tasty niblets form the world of SEO and search, and should be read by all and sundry immediately and without delay.

Read this exciting extract from TWIS SEO News & Updates 24th November 2017 right now.

#SEO #SEONews #StructuredData #SERP #FakeReviews
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Featured Snippets Disappearing

Google’s Featured Snippets are disappearing from SERPs.

They’re not gone wholly, but Google seems to be rolling back plenty and replacing with Knowledge Panels.

Perhaps Google has realised that webmasters have started to game these and the quality has suffered somewhat – a lot of those I see are poor.

Read more now in this extract from TWIS SEO News & Updates 24th November 2017.

#SEO #SEONews #FeaturedSnippets #KnowledgePanels #SERP
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Google Introduces 8 Trust Indicators for News Stories

In another effort to stem fake news, Google is working with a peak body, and news publishers to generate additional trust symbols to surface in search.

Naturally, this will favour Google’s new best mates the news publishers.

Read more in the extract from TWIS SEO News & Updates 17th November 2017.

#SEO #SEONews #GoogleNews #FakeNews #SERP
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Google's Mobile Product Panel Expands Massively

Google almost always gives an ecommerce update just before the Thanksgiving turkey goes in the oven, and just in time for the shopping season kick-off.

This one focuses on product panels on mobile and enlarges them with space for an ad or two. It’s getting harder to spot organic results.

Read more about it in this extract from TWIS SEO News & Updates 17th November 2017.

#SEO #SEONews #SERP #Mobile #KnowledgePanels
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Google To Crack Down on AMP Spammers

In a continuation of the traditional cat & mouse game of search, Google is about to put a stop to those sites which put teaser content up on AMP pages, rather than the same content as the canonical URL.

Oddly, they are giving three month’s notice of the change.

Possibly this is because some of the offenders are their new best mates, the big news publishers.

Read more in this extract from TWIS SEO News & Updates 17th November 2017.

#SEO #SEONews #AMP #webspam #CanonicalURLs #SERP
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SEMRush Ranking Factors 2017 Cause A Stir

I applaud SEMRush for publishing their SEO Ranking Factors Study, even if it caused a bit of a kerfuffle in SEO land.

I think it’s great when big toolsets use their processing power to produce information which is insightful and useful.

Read more in this extract from TWIS SEO News & Updates 17th November 2017.

#SEO #SEONews #RankingFactors #SERP
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SEO Bits & Pieces 10th November 2017

Hooray! It’s SEO Bits & Pieces time! What a cracking way to start the week!

Chock full of nibbly SEO goodness all about changes to the Google algorithm, images, javascript and fake reviews, read this extract from TWIS SEO News & Updates w/e 10th November 2017.

#SEO #SEONews #SERP #JavaScript #FakeReviews #TechnicalSEO
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Google New News Publishers Knowledge Graph

I’m really pleased that Google is taking steps to try and counter fake news. It’s about time.

Even if they are only little ones, it’s better than nothing.

These new publisher Knowledge Graph panels should give users more certainty about the source of their information before clicking share.

Read this extract from TWIS SEO News & Updates w/e 10th November 2017.

#SEO #SEONews #FakeNews #KnowledgeGraph #SERP #Google
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Google Search Goes Curvy On Mobile

Google has gone all curvy with its new mobile layout.

It’s a pretty big look and feel update, but not a major change to SERP.

I haven’t got the stats one way or another, but I would estimate that the “boxed” design mean click gravitate towards the top of the listings.

Read this extract from TWIS SEO News & Updates 3rd November 2017.

#SEO #SEONews #Google #SERP #WebDesign
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SEO News & Updates 3rd November 2017

I’m excited by this week’s SEO News & Updates.

I think they make for really good reading, but I am biased:

Google Goes Curvy On Mobile;
Using Google Posts Impacts Rankings;
Google Wants to Drop Structured Data;
SMX AMA from Google’s Gary;
Cut Your Code To Improve Your Speed;
As well as some devilishly distracting SEO Bits & Pieces.

#SEO #SEONews #SERP #GooglePosts #StructuredData #AMA #PageSpeed
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Google Mobile First Index Live For A Few Sites

I’m kind of enjoying this approach from Google, of slowly rolling out the Mobile First Index.

Don’t scare the horses springs to mind.

I think we’ll see it gather pace in the next few months, once teething issues are ironed out, but it will still take a very long time for the Mobile First Index to roll out fully, if it ever does.

Read this extract from TWIS SEO News & Updates 27th October 2017.

#SEO #SEONews #MobileFirst #GoogleUpdates #SERP
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Google International Search Harder

I love change and convenience, but not all changes are convenient, and not all make life better.

This is one of them, as Google makes searching outside of your country a bit harder and more of a faff to do.

Settings changes are the order of the days rather than just heading to google.cc.tld.

Read this extract from TWIS SEO News & Updates 27th October 2017.

#SEO #SEONews #SERP #Google #InternationalSEO
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Google Testing New SiteLinks Layout

The numerous shades of blue company is at it again, testing new SiteLinks layouts which look suspiciously like they are Mobile First ones.

You think anything may be in the offing?

I wonder if single-column, left-aligned, link lists have worked for any big companies in the past. Hmmm. Mobile first AND retro in one fell swoop.

Read this extract from TWIS SEO News & Updates 20th October 2017.

#SEO #SEONews #SERP #MobileFirst
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