All content tagged as being related to SERP (search engine results pages) and related topics.

Google Increases SERP Snippets

2022-08-13T17:20:24+10:00Categories: SEO News|Tags: , , , |

What’s this about? I don’t know many people who are pleased about Google lengthening snippets in SERPs. Essentially, this is a drive to lessen traffic to a destination website (who clicks anymore?) by providing an immediate answer in search. It is also about providing a [...]

SEO Bits & Pieces 24th November 2017

2017-12-02T07:46:39+11:00Categories: SEO News|Tags: , , , , |

Wa-hey! It's the joyous bundle of gooey Google news known as the SEO Bits & Pieces. It's chick-full of tasty niblets form the world of SEO and search, and should be read by all and sundry immediately and without delay. Read this exciting extract from TWIS SEO News & Updates 24th November 2017 right now. #SEO #SEONews #StructuredData #SERP #FakeReviews

Featured Snippets Disappearing From SERPs

2017-12-02T07:24:46+11:00Categories: SEO News|Tags: , , , , |

Google's Featured Snippets are disappearing from SERPs. They're not gone wholly, but Google seems to be rolling back plenty and replacing with Knowledge Panels. Perhaps Google has realised that webmasters have started to game these and the quality has suffered somewhat - a lot of those I see are poor. Read more now in this extract from TWIS SEO News & Updates 24th November 2017. #SEO #SEONews #FeaturedSnippets #KnowledgePanels #SERP

Google Introduces 8 Trust Indicators to News Stories

2017-11-24T18:00:33+11:00Categories: SEO News|Tags: , , , , |

In another effort to stem fake news, Google is working with a peak body, and news publishers to generate additional trust symbols to surface in search. Naturally, this will favour Google's new best mates the news publishers. Read more in the extract from TWIS SEO News & Updates 17th November 2017. #SEO #SEONews #GoogleNews #FakeNews #SERP

Google’s Mobile Product Panel Expands Massively

2017-11-24T17:41:18+11:00Categories: SEO News|Tags: , , , , |

Google almost always gives an ecommerce update just before the Thanksgiving turkey goes in the oven, and just in time for the shopping season kick-off. This one focuses on product panels on mobile and enlarges them with space for an ad or two. It's getting harder to spot organic results. Read more about it in this extract from TWIS SEO News & Updates 17th November 2017. #SEO #SEONews #SERP #Mobile #KnowledgePanels

Google To Crack Down on AMP Spammers

2017-11-23T19:41:23+11:00Categories: SEO News|Tags: , , , , , |

In a continuation of the traditional cat & mouse game of search, Google is about to put a stop to those sites which put teaser content up on AMP pages, rather than the same content as the canonical URL. Oddly, they are giving three month's notice of the change. Possibly this is because some of the offenders are their new best mates, the big news publishers. Read more in this extract from TWIS SEO News & Updates 17th November 2017. #SEO #SEONews #AMP #webspam #CanonicalURLs #SERP

Website Ranking Factors 2017 from SEMRush Cause A Stir

2018-10-17T16:47:18+11:00Categories: SEO News|Tags: , , , |

I applaud SEMRush for publishing their SEO Ranking Factors Study, even if it caused a bit of a kerfuffle in SEO land. I think it's great when big toolsets use their processing power to produce information which is insightful and useful. Read more in this extract from TWIS SEO News & Updates 17th November 2017. #SEO #SEONews #RankingFactors #SERP

Google Gives News Publishers New Knowledge Graph Panels

2017-11-14T21:06:22+11:00Categories: SEO News|Tags: , , , , , |

I'm really pleased that Google is taking steps to try and counter fake news. It's about time. Even if they are only little ones, it's better than nothing. These new publisher Knowledge Graph panels should give users more certainty about the source of their information before clicking share. Read this extract from TWIS SEO News & Updates w/e 10th November 2017. #SEO #SEONews #FakeNews #KnowledgeGraph #SERP #Google

Google Releases New Curvy Mobile Results

2017-11-07T21:21:37+11:00Categories: SEO News|Tags: , , , , |

Google has gone all curvy with its new mobile layout. It's a pretty big look and feel update, but not a major change to SERP. I haven't got the stats one way or another, but I would estimate that the "boxed" design mean click gravitate towards the top of the listings. Read this extract from TWIS SEO News & Updates 3rd November 2017. #SEO #SEONews #Google #SERP #WebDesign

TWIS SEO News & Updates w/e 3rd November 2017

2017-11-06T20:22:45+11:00Categories: SEO News, The Week In Search|Tags: , , , , , , |

I'm excited by this week's SEO News & Updates. I think they make for really good reading, but I am biased: Google Goes Curvy On Mobile; Using Google Posts Impacts Rankings; Google Wants to Drop Structured Data; SMX AMA from Google's Gary; Cut Your Code To Improve Your Speed; As well as some devilishly distracting SEO Bits & Pieces. #SEO #SEONews #SERP #GooglePosts #StructuredData #AMA #PageSpeed

Google’s Mobile First Index Live For a Few Sites

2017-11-03T09:13:11+11:00Categories: SEO News|Tags: , , , , |

I'm kind of enjoying this approach from Google, of slowly rolling out the Mobile First Index. Don't scare the horses springs to mind. I think we'll see it gather pace in the next few months, once teething issues are ironed out, but it will still take a very long time for the Mobile First Index to roll out fully, if it ever does. Read this extract from TWIS SEO News & Updates 27th October 2017. #SEO #SEONews #MobileFirst #GoogleUpdates #SERP

Google Makes International Searches Harder

2017-11-02T10:36:14+11:00Categories: SEO News|Tags: , , , , |

I love change and convenience, but not all changes are convenient, and not all make life better. This is one of them, as Google makes searching outside of your country a bit harder and more of a faff to do. Settings changes are the order of the days rather than just heading to Read this extract from TWIS SEO News & Updates 27th October 2017. #SEO #SEONews #SERP #Google #InternationalSEO

New SiteLinks Format Being Tested By Google

2017-10-27T21:11:43+11:00Categories: SEO News|Tags: , , , |

The numerous shades of blue company is at it again, testing new SiteLinks layouts which look suspiciously like they are Mobile First ones. You think anything may be in the offing? I wonder if single-column, left-aligned, link lists have worked for any big companies in the past. Hmmm. Mobile first AND retro in one fell swoop. Read this extract from TWIS SEO News & Updates 20th October 2017. #SEO #SEONews #SERP #MobileFirst

Go to Top