Google Backtracks - Update Your Meta Descriptions

Whaaaaaat? You mean I have to update 50 squillion meta descriptions?

Yup, indirectly Google is saying with their spangly new 300 character snippets in search, you maybe, probably, could think about updating your meta descriptions to match.

That’s this Christmas sorted then. And the New Year. And quite a bit of Feb.

Read all about it in this extract from the marvellous TWIS SEO News & Updates 15th December 2017 – a bit of essential reading, if you ask me.

#SEO #SEONews #MetaTags #SERP
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SEO Bits & Pieces 8th December 2017

Hooray! Hooray and thrice Hooray!

It’s the SEO Bits & Pieces for 8th December 2017.

More juicy tidbits and snackettes from the world of search, Google and digital marketing.

Read more now in this extract from TWIS SEO News & Updates 8th December 2017.

It’ll make you wiser and more glamorous. 

#SEO #SEONews #Facebook #SERP
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Mobile SERPS No Organic Results

The next evolution of SERPs is being tested, and I don’t think it will go down well with webmasters.

How about SERPs with only 2-5 organic listings on mobile?

That would make the competition for first pages listings (and traffic) really quite intense.

And don’t forget this is part of Google’s shift towards delivering the answer in SERP.

Read more in this extract from TWIS SEO News & Updates 8th December 2017.

#SEO #SEONews #Google #MobileFirst #SERP
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Knowledge Panels Gain From Featured Snippets

Oh noes! Poor Featured Snippets have been giving way really bland Knowledge Panels.

Re-arranging the deck chairs on a well-know boat springs to mind.

If you rely on crowd-sourced content, you are always going to find a fair degree of rubbish in it.

Putting it in a Knowledge Panel is like putting lipstick on a pig.

Read this extract from TWIS SEO News & Updates 1st December 2017.

#SEO #SEONews #FeaturedSnippets #KnowledgePanels #SERP
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Google SERP Snippets Lengthening

I don’t know many people who are pleased about Google lengthening snippets in SERPs.

Essentially, this is a drive to lessen traffic to a destination website by providing an immediate answer in search.

If websites are slow, have hordes of non-Google ads, and are not mobile-first, who would want to send traffic there anyway.

Anyway, back to rewriting meta descriptions then…

Read about it in this extract from TWIS SEO News & Updates 1st December 2017.

#SEO #SEONews #SERP #MetaTags
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Google To Crack Down on AMP Spammers

In a continuation of the traditional cat & mouse game of search, Google is about to put a stop to those sites which put teaser content up on AMP pages, rather than the same content as the canonical URL.

Oddly, they are giving three month’s notice of the change.

Possibly this is because some of the offenders are their new best mates, the big news publishers.

Read more in this extract from TWIS SEO News & Updates 17th November 2017.

#SEO #SEONews #AMP #webspam #CanonicalURLs #SERP
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Google Search Goes Curvy On Mobile

Google has gone all curvy with its new mobile layout.

It’s a pretty big look and feel update, but not a major change to SERP.

I haven’t got the stats one way or another, but I would estimate that the “boxed” design mean click gravitate towards the top of the listings.

Read this extract from TWIS SEO News & Updates 3rd November 2017.

#SEO #SEONews #Google #SERP #WebDesign
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Google Mobile First Index Live For A Few Sites

I’m kind of enjoying this approach from Google, of slowly rolling out the Mobile First Index.

Don’t scare the horses springs to mind.

I think we’ll see it gather pace in the next few months, once teething issues are ironed out, but it will still take a very long time for the Mobile First Index to roll out fully, if it ever does.

Read this extract from TWIS SEO News & Updates 27th October 2017.

#SEO #SEONews #MobileFirst #GoogleUpdates #SERP
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Google Testing New SiteLinks Layout

The numerous shades of blue company is at it again, testing new SiteLinks layouts which look suspiciously like they are Mobile First ones.

You think anything may be in the offing?

I wonder if single-column, left-aligned, link lists have worked for any big companies in the past. Hmmm. Mobile first AND retro in one fell swoop.

Read this extract from TWIS SEO News & Updates 20th October 2017.

#SEO #SEONews #SERP #MobileFirst
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