How to Migrate a Website and Improve Traffic and Rankings

I’ve never believed that SEO migrations cause traffic and rankings drops.

If you approach and execute your SEO website migration correctly and well, you are likely to increase traffic and rankings. I’ve done it numerous times for big websites and small ones.

Generally, the bigger the technical cruft, the bigger the uptick you might see, if you can resolve the issues.

Read this tutorial to find out how to do it.

#SEO #SiteMigrations #Redirects #GoogleSearchConsole #XMLSitemaps
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Google Redirect PageRank Dilution Myth

I’m full of back and forth this week, as Google yet again makes the point that 301 Redirects don’t dilute PageRank.

And yet again, a number of webmasters are keen to decry Google’s message-bearers – and they have yards of stats to “prove” it.

I’m kind of in the ‘Google’s right, but I don’t think they’re being wholly accurate’ camp, which is full of marshmallow, twinkly stars and the like.

Click the link to read about the dilution row rearing its head yet again.

#SEO #SEONews #Redirects #SiteMigrations #SEOMyths
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Google M-Dot to Responsive Migration Guide

I’m afraid this is a poor guide from Google.

Still, it leaves more room for people like me who are good at SEO website migrations, especially as people rush towards SSL certificates at a rate of knots with Chrome62 looming.

Read this extract from TWIS SEO News & Updates w/e 15th Sept 2017 to find out what you should be doing.

#SEO #SEONews #SiteMigrations #HTTPS #SSL #Chrome62 #Redirects #Google
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TWIS SEO News & Updates 15 Sept 2017

What an exciting bunch of stories!

Google: click data influences rankings. Cor!

Google ending First Click Free. Booo!

Links important as ever for Google Rankings. Shock!

iOS 11 will link to canonical AMP URLs. Phew!

Google releases very basic guide to m-dot to responsive site migration. Hmmm.

And a whole heap of interesting and entertaining SEO Bits & Pieces.

Read the SEO News and Updates for w/e 15 Sept 2017 now.

#SEO #SEONews #SERP #FirstClickFree #LinkBuilding #AMP #SiteMigrations
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How To Migrate Your Website From HTTP To HTTPS

It’s likely you have done the sensible thing of reading my post about how your website needs updating from HTTP to HTTPS, and now want to know how exactly to go about doing it.

Like all website migrations, it’s not always hard, sometimes it is a bit fiddly.

It is exacting and you want to do it right so you don’t lose traffic and rankings.

I’ve yet to lose traffic and rankings from a website migration of any size.

Read this post for the full guide on how to do it.

#SEO #HTTPS #Redirects #SiteMigrations
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HTTP to HTTPS Website Update Required

I want to help people deal with the upcoming Google Chrome update.

If your website is served on HTTP, you need to ensure it is served via HTTPS by October 17th 2017.

Google Chrome v62  will mark URLs served via HTTP as “Not Secure” when a user enters data into a form.

In Incognito mode, the URL will be marked as Not Secure when the page is loaded.

This will affect your website’s conversions, revenue and lower the user’s trust in your brand / site / service / product.

#SEO #HTTPS #Redirects #SiteMigrations #WebsiteSecurity #DataPrivacy
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How To Do SEO Website Migrations Properly

I’ve been listening to various SEOs and webmasters recently espousing how they do SEO Site Migrations and how they worry because they normally lose rankings and traffic for a while.

I don’t understand that. I’ve done a large number of site migrations and I have never lost traffic or rankings – not once.

In fact, the usual state of affairs is that I have gained traffic and rankings.

This tutorial covers how I do it, with an Excel checklist into the bargain.

#SEO #SEOTutorials #SiteMigrations #Redirects #HTTPS
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TWIS How to Block Staging Server

Click here to discover how to block your staging server from Google’s index, and how to remove URLs if it does get indexed.

Contact me to get help removing your URLs from Google’s index, or preventing your staging and development URLs from getting indexed in the first place.

#SEO #SiteMigrations #WebDev #Redirects #Indexation #GoogleSearchConsole
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TWIS Chrome HTTP Warnings

Click to read the detail about Google’s upcoming Chrome HTTP Warnings and find out what you should be doing to migrate to HTTPS. 

Click here to contact me to discuss migrating to HTTPS. I have a wealth of successful migration experience we can use to make sure traffic and rankings are preserved, or increased.

#SEO #HTTPS #GoogleSearchConsole #GoogleChrome #SiteMigrations
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Google Incorrect 301 Redirect Advice

Wow. Google gave some incorrect 301 redirect advice, which you can read in this post. It centres around redirecting 404s and speaks from a Google perspective, rather than a webmaster / user perspective. 

If you would like to discuss the ways you should implement 301 redirects and the impact not doing them could have on your web business, please feel free to contact me.

#SEO #Redirects #SiteMigrations #TechnicalSEO

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TWIS SEO Update 23 June 2017

There are a few exciting bits of SEO News in this week’s TWIS SEO Update and it is well-worth a few minutes of your time to read: 
– Google For Jobs has gone live in the US; 
– Google Posts is live for SMBs in GMB; 
– Google admits it takes a while to digest major site migrations; 
– Now is the time to ditch your m-dot; 
– Google loves snacking on breadcrumbs; 
– As well as some terrifically transformative Bits & Pieces.

#SEO #GoogleJobs #GooglePosts #MobileFirst #SiteMigrations #Breadcrumbs… Read More


The Week In Search 05 May 2017

Read the 5 most important updates to organic search w/e 5th May 2017: Chrome’s Not Secure Warnings, RankBrain irrelevance to SEO, Google Job Search in the works, AdSense 300*250 ATF SEO issues and W3C Validation unimportant and a number of other interesting bits and pieces.

#HTTPS #SEOStrategy #WebsiteStrategy #MobileStrategy #Googlebot… Read More