Social Commerce

Social Media in 2026: Less Forgiving, More Powerful

Jeremy Beckett2026-05-20T09:23:22+10:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: Creator Content, Digital Trends 2026, Discovery, Engagement, Facebook, Instagram, Meta, SMM, Social Commerce, Social Media Management, Threads, TikTok|

Social media has not become less important — it has become less forgiving. Brands that still treat it as a content queue are quietly falling behind, while those that understand its role as a discovery surface and trust layer are gaining durable advantage.

JB’s Digital Update 23rd March 2026

Jeremy Beckett2026-03-23T12:03:13+11:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: AI Marketing Tools, Content Strategy, Data Analytics, Facebook, Google Ads, Google Algorithm, LinkedIn, Marketing Analytics, Marketing Strategy, Meta Ads, Paid Social Media, Performance, PPC, Social Commerce, Social Media Strategy, TikTok, TikTok Ads, YouTube|

This week’s update: Facebook retools ad formats; Google drops some AI-sponsored ads; YouTube's algorithm changes get more complicated; TikTok doubles down on commerce; and, in an unexpected twist, LinkedIn is becoming a hub for remote job seekers. Each shift reflects a growing trend: digital platforms reshaping their role in business—again.