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JB’s Digital Update 29th August 2023

Dianne Krizzel Torres2023-09-05T13:24:02+10:00Categories: Analytics & Performance, Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: AI, Artificial Intelligence, backlinks, bots, ChatGPT, core updates, Crawling, disruption, GA4, Google, Google Ads, Google Analytics, Google Updates, Information Architecture, offsite seo, Python, robots, SERP, social media ads, Technical SEO, universal analytics, User Experience, Web Dev|

What an exciting AI filled week it’s been. Just like many other weeks recently. Some brands are now blocking GPTBot (until offered cash, no doubt), Lyft is slapping ads into its app, Meta is being useful, Google is actually stopping UA processing (sniff), and there’s been another Google Core Update to pontificate over. Interested? Dive in for more.

JB’s Digital Update 22nd August 2023

Dianne Krizzel Torres2023-08-21T16:38:58+10:00Categories: Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: adblockers, AI, Artificial Intelligence, Content creator, content pruning, Digital Marketing, External Links, FAQ, generative search, Google, Google Ads, Google Analytics, SERP, SME, social media ads, Twitter, Video, YouTube|

In this week's digital news roundup, we delve into Google Ads' new AI Assistant, Twitter's recent changes, and Google's stance on AI-generated content. We also explore YouTube's latest strategies against AdBlockers and its new linking features. Lastly, we touch upon some valuable insights from MozCon on Local SEO. Curious to know more about these developments and how they can impact your digital marketing strategy? Let's dive in and dissect what these updates could mean for your business. :)