Google is adding social profiles to Discover, AI still struggles with accuracy despite the money being poured into it, publishers remain uneasy about AI Overviews, TikTok wants a bigger role in real-world events, and Meta is expanding AI business messaging. Different stories, same trend: platforms are working hard to become the middleman in more of your customer relationships.
Paid media used to reward those who mastered platform controls. In 2026, it rewards those who design better systems. The shift from manual control to automation-led execution has changed everything — and most teams haven't fully caught up.
Faced with widespread public negativity toward insurers, a leading comparison site partnered with Belmore Digital to navigate social backlash. JB delivered a sentiment-driven strategy, empathetic response plans, and platform-specific insights—helping the brand engage confidently, defuse criticism, and rebuild trust on social media.
Search engines are smarter — and so are your users. If your content still sounds like it was written for robots, it’s time for a rewrite. When you make your content more human, you make it more findable. Here’s how to use natural, human language to boost SEO and actually connect with your audience.
When a social media crisis hits, the worst thing you can do is freeze. You can’t control what people say online — but you can control how you respond. And that makes all the difference. This guide breaks down how to prepare, respond fast, and rebuild trust without scrambling under pressure.
Paid social isn’t just about throwing money at ads. This guide shows you how to build smarter campaigns with precise targeting, platform-savvy copy, and integration across your digital strategy — all designed to deliver real results.
From trend tracking to multimedia, cultural nuance to algorithm shifts — this guide breaks down how to create content that actually gets noticed and delivers results. Clicks are good. Conversions are better.
Social media success isn’t about posting more—it’s about connecting better. In 2025, brands that prioritise interactive engagement, authenticity, and platform-specific strategies will stand out. Social media in 2025 isn’t about broadcasting—it’s about connecting, engaging, and being real. Is your social media strategy built for 2025?
This week, YouTube doubles down on AI and short-form content, Google Search Console clears up ‘Blocked by robots.txt’ confusion (sort of), Performance Max gets a long-awaited FAQ, viral video strategies for 2025 are dissected, and BuzzFeed decides to make its own social media platform (because apparently, we need another one).
Instagram keeps playing with its algorithm (because why not?), Gen Z shoppers are making Google nervous, and there’s no excuse for running out of Instagram content ideas. Meanwhile, SEO is all about user intent (again), and Google Ads needs a refresh before it drains your budget. Here’s what’s happening and what it means for your digital marketing strategy.
Big changes in the digital landscape this week! Google finally deletes Universal Analytics, YouTube reveals AI-driven ad insights, social search reshapes brand engagement, Reddit debuts Conversation Ads, and Facebook warns about phishing threats. Stay ahead with the latest and greatest important updates from yours truly, JB. 🥸
