Implementing Structured Data: Insights into Schema.org for Enhanced Visibility

 

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JB’s Digital Update 5th December 2023

2023-12-06T21:50:43+11:00Categories: Content Strategy & Creation, Digital Marketing, Email & Customer Relations, PPC & Paid Social, SEO, Social Media Management, Technology & Development|Tags: , , , , , , , |

This week's early Christmas crackers include: 🎄 ✅ Gmail, crushing the hopes and dreams of email marketers;  ✅ Omniscient Google becoming omnipresent;  ✅Google search adding Organisation structured data as a source of information;  ✅ Twitter, yet again, haemorrhaging advertisers and revenue; ✅ And Facebook's Meta Quest 3 [...]

JB’s Digital Update 31st October 2023

2024-01-12T06:55:19+11:00Categories: Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , |

The joys of digital for one more week! Google is testing ads in organic results, we go meh; some best practices for Google Ads; changes in social video trends and viewership; Meta, Google Amazon, Microsoft make heaps of money each quarter, Snap, not so much, but thanks for playing; Google continues its shift away from Rich Results without even a hint of self-realising irony. Read on and be educated, informed and entertained!

JB’s Digital Update 15th August 2023

2023-12-07T17:08:25+11:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Technology & Development, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , |

This week turned into a bit of an AI-Google fest, blathering on about the challenges of controlling AI access to your hard-crafted content, vs Google wanting full access. There are also changes to FAQ & How To's on the SERP, presumably due to spam, some sage advice re content pruning, and a good guide to AI-driven PMax Google Ads campaigns. Read it and educate yourself ;-)

TWIS SEO News & Updates 1st December 2017

2017-12-04T21:51:27+11:00Categories: SEO News, The Week In Search|Tags: , , , , , |

This week's SEO News and Updates are a fantastic read, some excellent issues, key actions and key insights: Events Structured Data Spam Penalty; PageSpeed Hype Is Getting Silly; Knowledge Panels Spreading; Google's SERP Snippets Lengthen; Generate a Direct Link For Local Reviews; As well as some exceptionally interesting SEO Bits & Pieces. #SEO #SEONews #StructuredData #KnowledgePanels #MetaTags #LocalSEO

SEO Bits & Pieces 24th November 2017

2017-12-02T07:46:39+11:00Categories: SEO News|Tags: , , , , |

Wa-hey! It's the joyous bundle of gooey Google news known as the SEO Bits & Pieces. It's chick-full of tasty niblets form the world of SEO and search, and should be read by all and sundry immediately and without delay. Read this exciting extract from TWIS SEO News & Updates 24th November 2017 right now. #SEO #SEONews #StructuredData #SERP #FakeReviews

Local SEO Ranking Factors: Reviews Most Important

2023-12-09T08:02:42+11:00Categories: SEO News, SEO Tutorials|Tags: , , , , , , , , |

Honestly, you wait ages for a major SEO Ranking Factors study and then two come along at once: this one is a good one on Local SEO Ranking Factors.  Somewhat unsurprisingly, it finds that Reviews (and websites!) are the most important local SEO Ranking Factors. It's not quite as contentious as another recent study... Read more in this extract from TWIS SEO News & Updates w/e 17th November 2017. #SEO #SEONews #LocalSEO #Reviews #RankingFactors

SEO Bits & Pieces w/e 03 November 2017

2017-11-11T07:56:48+11:00Categories: SEO News|Tags: , , , , , |

I love this week's SEO Bits & Pieces. It's an exciting cornucopia of SEO & search snippets covering some of the smaller things which happened during the week. They entertained me. Read more in this extract from TWIS SEO News & Updates 3rd November 2017. #SEO #SEONews #GoogleSearchConsole #StructuredData #InternationalSEO #RichSnippets

Google Wants To Drop Structured Data

2023-12-05T20:25:06+11:00Categories: SEO News|Tags: , , , , |

Just when you've started to get your head round Structured Data, Google wants to do without it. (That doesn't mean you shouldn't use it, you should). Eventually, Google's dream is to have flexible enough algorithms to be able to properly deconstruct and reconstruct the data trapped in all our web pages and apps. Using AI. All good fun, but a long way away yet. #SEO #SEONews #StructuredData #JSON #RichSnippets

TWIS SEO News & Updates w/e 3rd November 2017

2017-11-06T20:22:45+11:00Categories: SEO News, The Week In Search|Tags: , , , , , , |

I'm excited by this week's SEO News & Updates. I think they make for really good reading, but I am biased: Google Goes Curvy On Mobile; Using Google Posts Impacts Rankings; Google Wants to Drop Structured Data; SMX AMA from Google's Gary; Cut Your Code To Improve Your Speed; As well as some devilishly distracting SEO Bits & Pieces. #SEO #SEONews #SERP #GooglePosts #StructuredData #AMA #PageSpeed

Google Issues Structured Markup Spam Manual Actions

2017-08-22T10:57:13+10:00Categories: SEO|Tags: , , , , |

Click here to read about the structured data spam manual actions Google has been issuing, and what you can do to recover, if you have been affected. Contact me if you would like to discuss implementing structured data properly on your website to maximise exposure in search (or recover from a spam manual action). #SEO #StructuredData #WebSpam #GooglePenalties #Reviews

TWIS SEO News & Updates w/e 18 Aug 2017

2017-10-12T20:38:03+11:00Categories: SEO News, The Week In Search|Tags: , , , , , |

Click here to read the very latest SEO News and Updates for w/e 18th August 2017. It is packed with a fine array of news, insights, and actions to keep your SEO tip-top: - Google Sends Out HTTPS Warnings; - Google Issues Structured Data Spam Manual Actions; - Google Releases 6 Second Video Previews in Mobile Search; - 33% Increase in Voice Search Languages; - How to Block Your Staging Server; - As well as some exceptionally interesting Bits & Pieces. #SEO #HTTPS #StructuredData #MobileSearch #VoiceSearch #WebDev

Digital Things of Interest 04 August 2017

2023-12-07T17:13:06+11:00Categories: Things of Interest|Tags: , , , , |

Read the Digital Things of Interest for 04 August 2017. The delectable delights include: - Google Play ranking factors; - Google offering $30 billion for Snap; - CommBank's Albert leaving blind people struggling; - Academia yarns about hypertext, semantics and knowledge graphs. #GooglePlay #Google #UserExperience #SemanticWeb #SocialMedia #KnowledgeGraph

Google Posts Not Quite Ready

2018-11-13T15:38:16+11:00Categories: SEO, SEO News|Tags: , , , , , , , |

Google Posts is a bit of a disappointment. It looked good, but appears to have been released in Not Quite Ready state. Read about the things that didn't make it to the production release, making Google Posts "meh", in its current state. If you would like to discuss whether you should be using Google Posts and how to take advantage of its current functionality, please feel free to contact me. #SEO #GooglePosts #GoogleMyBusiness #ProjectManagement

Menu Tab Hits Google My Business

2018-11-13T15:34:11+11:00Categories: SEO, SEO News|Tags: , , , , , |

At last! Google Local, in the US at least, is showing a menu tab for some restaurants. I can't wait to be rid of the horrible PDF download, pinch and zoom. Read about it & how to move from PDF to HTML and structured data. If you would like to discuss ways to structured data can help your web visibility, please feel free to contact me. #GoogleLocal #StructuredData #Redirects

Google For Jobs Goes Live

2024-02-08T07:44:41+11:00Categories: SEO, SEO News, Technology & Development|Tags: , , , , , |

Read the 9 things you should be doing to deal with the release of the brand-new Google For Jobs in SERPs and the ways to implement and manage it all, including the joys of Structured Data and XML Sitemaps. I'm not certain it brings great user benefits yet. #SEO #GoogleJobs #StructuredData #GoogleSearch

SEO News: The Week In Search w/e 12 May 2017

2024-02-07T09:49:27+11:00Categories: SEO, SEO News, The Week In Search|Tags: , , , , , , , , |

Read the 5 most important updates to SEO for w/e 12 May 2017: Pages Ranking for 1000+ Keywords; BrightEdge / SearchMetrics Patent Dispute; Adding Video Does Not Assist Rankings; Events Debut on US Mobile; How Google Crawls 404s; and a number of other interesting bits and pieces. #OrganicSERPs #Googlebot #ContentStrategy #StructuredData #Patents

SEO News: The Week In Search w/e 05 May 2017

2024-02-07T09:41:57+11:00Categories: SEO, SEO News, The Week In Search|Tags: , , , , , , , , , |

Read the 5 most important updates to organic search w/e 5th May 2017: Chrome's Not Secure Warnings, RankBrain irrelevance to SEO, Google Job Search in the works, AdSense 300*250 ATF SEO issues and W3C Validation unimportant and a number of other interesting bits and pieces. #HTTPS #SEOStrategy #WebsiteStrategy #MobileStrategy #Googlebot

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