Google Events Structured Data Penalty

Google is flexing its muscles with regard to structured data spam.

If you are caught abusing the events markup, you may receive a manual action, blocking all rich snippet results from your domain appearing in SERPs.

If you have been relying on rich snippets to drive traffic this could have a severe impact on your business.

Read more in this superb extract from TWIS SEO News & Updates 1st December 2017.

#SEO #SEONews #StructuredData #RichSnippets #Webspam #GooglePenalties
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SEO News & Updates 1st December 2017

This week’s SEO News and Updates are a fantastic read, some excellent issues, key actions and key insights:

Events Structured Data Spam Penalty;
PageSpeed Hype Is Getting Silly;
Knowledge Panels Spreading;
Google’s SERP Snippets Lengthen;
Generate a Direct Link For Local Reviews;
As well as some exceptionally interesting SEO Bits & Pieces.

#SEO #SEONews #StructuredData #KnowledgePanels #MetaTags #LocalSEO
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SEO Bits Pieces 24th November 2017

Wa-hey! It’s the joyous bundle of gooey Google news known as the SEO Bits & Pieces.

It’s chick-full of tasty niblets form the world of SEO and search, and should be read by all and sundry immediately and without delay.

Read this exciting extract from TWIS SEO News & Updates 24th November 2017 right now.

#SEO #SEONews #StructuredData #SERP #FakeReviews
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Reviews Most Important Local SEO Ranking Factors

Honestly, you wait ages for a major SEO Ranking Factors study and then two come along at once: this one is a good one on Local SEO Ranking Factors. 

Somewhat unsurprisingly, it finds that Reviews (and websites!) are the most important local SEO Ranking Factors. It’s not quite as contentious as another recent study…

Read more in this extract from TWIS SEO News & Updates w/e 17th November 2017.

#SEO #SEONews #LocalSEO #Reviews #RankingFactors
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SEO Bits & Pieces 3rd November 2017

I love this week’s SEO Bits & Pieces.

It’s an exciting cornucopia of SEO & search snippets covering some of the smaller things which happened during the week.

They entertained me.

Read more in this extract from TWIS SEO News & Updates 3rd November 2017.

#SEO #SEONews #GoogleSearchConsole #StructuredData #InternationalSEO #RichSnippets
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Google Wants To Drop Structured Data

Just when you’ve started to get your head round Structured Data, Google wants to do without it.

(That doesn’t mean you shouldn’t use it, you should).

Eventually, Google’s dream is to have flexible enough algorithms to be able to properly deconstruct and reconstruct the data trapped in all our web pages and apps. Using AI.

All good fun, but a long way away yet.

#SEO #SEONews #StructuredData #JSON #RichSnippets
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SEO News & Updates 3rd November 2017

I’m excited by this week’s SEO News & Updates.

I think they make for really good reading, but I am biased:

Google Goes Curvy On Mobile;
Using Google Posts Impacts Rankings;
Google Wants to Drop Structured Data;
SMX AMA from Google’s Gary;
Cut Your Code To Improve Your Speed;
As well as some devilishly distracting SEO Bits & Pieces.

#SEO #SEONews #SERP #GooglePosts #StructuredData #AMA #PageSpeed
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TWIS Structured Data Markup Spam

Click here to read about the structured data spam manual actions Google has been issuing, and what you can do to recover, if you have been affected.

Contact me if you would like to discuss implementing structured data properly on your website to maximise exposure in search (or recover from a spam manual action).

#SEO #StructuredData #WebSpam #GooglePenalties #Reviews
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The Week In Search 18 August 2017

Click here to read the very latest SEO News and Updates for w/e 18th August 2017. It is packed with a fine array of news, insights, and actions to keep your SEO tip-top:

– Google Sends Out HTTPS Warnings;
– Google Issues Structured Data Spam Manual Actions;
– Google Releases 6 Second Video Previews in Mobile Search;
– 33% Increase in Voice Search Languages;
– How to Block Your Staging Server;
– As well as some exceptionally interesting Bits & Pieces.

#SEO #HTTPS #StructuredData #MobileSearch #VoiceSearch #WebDev
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Google Posts Not Quite Ready

Google Posts is a bit of a disappointment. It looked good, but appears to have been released in Not Quite Ready state. Read about the things that didn’t make it to the production release, making Google Posts “meh”, in its current state.

If you would like to discuss whether you should be using Google Posts and how to take advantage of its current functionality, please feel free to contact me.

#SEO #GooglePosts #GoogleMyBusiness #ProjectManagement

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Google Local Restaurant Menu Tab

At last! Google Local, in the US at least, is showing a menu tab for some restaurants. I can’t wait to be rid of the horrible PDF download, pinch and zoom. Read about it & how to move from PDF to HTML and structured data.

If you would like to discuss ways to structured data can help your web visibility, please feel free to contact me.

#GoogleLocal #StructuredData #Redirects

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Google For Jobs Goes Live

Read the 9 things you should be doing to deal with the release of the brand-new Google For Jobs in SERPs and the ways to implement and manage it all, including the joys of Structured Data and XML Sitemaps. I’m not certain it brings great user benefits yet.

#SEO #GoogleJobs #StructuredData #GoogleSearch… Read More


Google Assistant iPhone

Read actionable insights about Google’s launch of Google Assistant, which will integrate with Google Lens, in an effort to let Apple users embrace the full glory of Google’s ecosystem and entice them to dump Siri…

#SEO #GoogleAssistant #MobileSearch #Apple #iPhone… Read More


Google Lens Visual Search Tool

Read actionable insights to deal with Google’s Visual Search Tool – Google Lens, a rather nifty app that allows you to search for things in your mobile’s camera viewfinder and (if the structured data is right) act upon the results…

#SEO #GoogleLens #MobileSearch #StructuredData… Read More


TWIS 12 May 2017

Read the 5 most important updates to SEO for w/e 12 May 2017: Pages Ranking for 1000+ Keywords; BrightEdge / SearchMetrics Patent Dispute; Adding Video Does Not Assist Rankings; Events Debut on US Mobile; How Google Crawls 404s; and a number of other interesting bits and pieces.

#OrganicSERPs #Googlebot #ContentStrategy #StructuredData #Patents… Read More


The Week In Search 05 May 2017

Read the 5 most important updates to organic search w/e 5th May 2017: Chrome’s Not Secure Warnings, RankBrain irrelevance to SEO, Google Job Search in the works, AdSense 300*250 ATF SEO issues and W3C Validation unimportant and a number of other interesting bits and pieces.

#HTTPS #SEOStrategy #WebsiteStrategy #MobileStrategy #Googlebot… Read More


The Week In Search SEO News 31 Mar 2017

What’s happened this week? Rich, structured, pickings this week as schema.org 3.2 is released, Rich Cards Go Global, and podcasts get rich markup. Also, mobile interstitials get clarified and Google Optimise is released for free. #StructuredData #RichSnippets #OrganicSERPs #MobileStrategy #CRO #GoogleOptimise… Read More