Implement Structured Data, especially schema.org, with expert insights from Belmore Digital’s Expert Digital Marketing & SEO Consultancy.
LocalBusiness schema that validates is present. Whether it works depends on properties JB finds empty on site after site: the subtype, the coordinates, the service area and the links to profiles elsewhere.
Local SEO: Get Found By Customers In Your Area Local SEO is the work that puts your business in front of nearby customers when they're searching for what you offer. Without it, those customers call your competitors instead. Local [...]
Not a technical deep-dive. A plain-language checklist to help business owners evaluate whether their GEO activity is covering the right ground.
Most schema implementations validate and do almost no GEO work. The properties that build entity associations (knowsAbout, sameAs, about, mentions) are consistently empty. Here's what full implementation actually looks like.
AI systems can't infer context or follow a discursive argument. Content written without that in mind may be well-written and uncitable simultaneously. Here's what the structure needs to look like, and why most of it is also better writing.
A GEO audit measures current state against defined target entity associations across six components, and produces a prioritised work programme, not a generic list of fixes. Here's what a real assessment covers.
GEO (Generative Engine Optimisation) is how businesses appear in AI-generated answers from Google, ChatGPT, and beyond. JB explains what it is, how it works, and why it matters.
Google's AI optimisation guide and the Ahrefs schema study both dropped this week, triggering the usual tribal warfare. Before you pick a side, read a 20-year SEO veteran's breakdown of what the evidence actually supports, what's commercially motivated, and the contradiction in Google's advice that nobody is talking about.
Search has fundamentally changed — and measuring SEO success by traffic alone is no longer enough. In 2026, visibility means being understood, trusted, and included in the moments that matter.
Schema likely contributes to how LLMs build and retrieve knowledge, but the confident "schema gets you cited" narrative is ahead of the evidence. Implement it as infrastructure. Don't expect it to be a competitive advantage on its own.
GEO: Appear in AI-Generated Answers Across Every Major AI Platform Helping Your Customers Find You by Building the Signals That Help AI Systems Generative Engine Optimisation is the practice of building the signals that help AI systems cite [...]
This week’s update covers why AI still misses key brand moments, how buyers now move between search and AI before deciding, smarter ways to make retargeting emails pay off, Meta’s push to clean up creator discovery, and why customer experience has become the most reliable growth lever going into 2026. The common thread? Clarity, connection, and joined-up thinking beat channel tricks every time.
Meta’s AI gets cleverer, loyalty programs admit they trained customers to chase discounts, marketers are told to put rules around AI before it runs the meeting, A/B testing reminds us evidence still beats opinions, and analytics finally stops forcing a choice between depth and scale. Big picture: the tools are getting smarter, but common sense is still doing most of the heavy lifting.
AI visibility has officially reached the boardroom, Google is quietly correcting some AI overreach, Threads has gone fully commercial, AI agents are already influencing how customers buy, and “LLM-only SEO” is proving to be a shortcut that doesn’t hold up. The big takeaway this week: AI isn’t breaking marketing — it’s exposing where the fundamentals were never solid to begin with.
AI-driven search results, zero-click queries, and structured data are reshaping SEO—but how can businesses still drive traffic and stay ahead? Search Engine Optimisation (SEO) in 2025 isn’t just about rankings—it’s about staying visible and relevant in a changing search landscape.
This week's early Christmas crackers include: 🎄 ✅ Gmail, crushing the hopes and dreams of email marketers; ✅ Omniscient Google becoming omnipresent; ✅Google search adding Organisation structured data as a source of information; ✅ Twitter, yet again, haemorrhaging advertisers and revenue; ✅ And Facebook's Meta Quest 3 [...]
The joys of digital for one more week! Google is testing ads in organic results, we go meh; some best practices for Google Ads; changes in social video trends and viewership; Meta, Google Amazon, Microsoft make heaps of money each quarter, Snap, not so much, but thanks for playing; Google continues its shift away from Rich Results without even a hint of self-realising irony. Read on and be educated, informed and entertained!
This week turned into a bit of an AI-Google fest, blathering on about the challenges of controlling AI access to your hard-crafted content, vs Google wanting full access. There are also changes to FAQ & How To's on the SERP, presumably due to spam, some sage advice re content pruning, and a good guide to AI-driven PMax Google Ads campaigns. Read it and educate yourself ;-)
What’s this about? Google is flexing its muscles with regard to structured data spam. If you are caught abusing the events markup, you may receive a manual action, blocking all rich snippet results from your domain appearing in SERPs. If you have been relying on [...]
This week's SEO News and Updates are a fantastic read, some excellent issues, key actions and key insights: Events Structured Data Spam Penalty; PageSpeed Hype Is Getting Silly; Knowledge Panels Spreading; Google's SERP Snippets Lengthen; Generate a Direct Link For Local Reviews; As well as some exceptionally interesting SEO Bits & Pieces. #SEO #SEONews #StructuredData #KnowledgePanels #MetaTags #LocalSEO
