JB’s Digital Update 20th April 2026

Jeremy Beckett2026-04-20T12:16:43+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: Ad Strategy, Advertising, Agentic AI, AI Content, AI Marketing Tools, AI Overviews, ChatGPT, Content Marketing, Conversions, Dynamic Search Ads, GEO, Google Ads, Google Business Profile, Google Maps, Google Search, Local SEO, Marketing Strategy, Paid Ads, Paid Social Media, PPC, SEO, Technical SEO|

ChatGPT citations favour longer, structured content. Google introduces the idea of agentic optimisation for AI agents. Dynamic Search Ads are heading for retirement. PPC strategists are talking about profit instead of clicks. And Google Maps is now answering recommendation questions. Different announcements, same pattern. Discovery is slowly being filtered by machines first.

JB’s Digital Update 13th April 2026

Jeremy Beckett2026-04-13T13:46:56+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: A/B Testing, AI Content, AI Context, AI Marketing Tools, AI Prompts, Audience Targeting, Campaign Management, Content Marketing, Content Strategy, Customer Relations, Digital Marketing, Digital Strategy, Email Marketing, Generative Engine Optimisation, Generative Search, Google Ads, Google Business Profile, LinkedIn, Local SEO, Marketing, Marketing Strategy, Paid Ads, Paid Social Media, PPC, SEO, Technical SEO|

PPC “best practices” collapse under testing, AI works better with context than clever prompts, loyalty is often decided after purchase, messaging fails when the audience is wrong, and AI content still wins only when it’s good. Five different stories, one familiar pattern, the basics still run the show.

JB’s Digital Update 6th April 2026

Jeremy Beckett2026-04-21T14:23:43+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: AI Marketing Tools, Content Marketing, Content Strategy, Conversions, GEO, Google Ads, Google Business Profile, LinkedIn, Local SEO, Marketing, Marketing Strategy, Paid Ads, Paid Social Media, PPC, SEO, Technical SEO|

Micro-conversions may be quietly distorting PPC optimisation. AI is starting to reshape marketing teams and budgets. SEO teams are experimenting with practical AI workflows. LinkedIn is pushing long-form posts again. Different stories, same theme: tools keep shifting, but marketers still have to decide what actually matters.

JB’s Digital Update 30th March 2026

Jeremy Beckett2026-04-21T14:22:27+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: AI Marketing Tools, Content Marketing, Content Strategy, Conversions, Data Analytics, eCommerce, Instagram, Paid Ads, Paid Social Media, PPC, Revenue, Search Marketing, SEO, Site Migrations, Technical SEO|

AI search is rewarding machine-readable content, checkout friction is still quietly killing revenue, migrations continue to break perfectly good websites, Instagram adds carousel reordering (finally), and storytelling gets reframed as strategy again.

JB’s Digital Update 29th October 2025

Jeremy Beckett2025-10-30T11:56:36+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing & Strategy, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management|Tags: Conversions, Data Privacy, Digital Marketing, Digital Strategy, eCommerce, Email Conversions, Email Marketing, Email Strategy, Google, Google Analytics, Google Search, Google Search Console, Marketing, PPC, SEO, Social Media, Social Media Strategy, Technical SEO, TikTok|

This week, Google Maps ads level up with scrollable sitelinks, AI starts bargain-hunting on behalf of your customers, marketers are finally being forced to prove real impact, B2B brands rediscover the power of storytelling, and email quietly keeps every other channel alive and well.

JB’s Digital Update 30th September 2025

Jeremy Beckett2025-10-01T16:33:23+10:00Categories: CRO and Conversions, Digital Marketing & Strategy, Email & Customer Relations, PPC & Paid Social, SEO, Social Media Management|Tags: AI, AI Overviews, ChatGPT, Conversions, CRM, Digital Strategy, Email Marketing, Email Strategy, Facebook, Google, Google Search, Open AI, SEO, SEO Strategy, Social Media, Social Media Strategy, Technical SEO, TikTok|

ChatGPT’s lining up ads, Facebook and TikTok still rule the news feed, email needs a champion, CRO wins come from basics not magic, and AI Overviews look great but don’t deliver clicks. This week’s update is all about cutting through hype and focusing on what actually works — and what to watch next.

Navigating Technical SEO and Security for Enhanced Visibility

Jeremy Beckett2025-07-08T16:21:18+10:00Categories: Belmore Digital Case Studies, Development & Technology Case Studies, SEO Case Studies, Training & Upskilling Case Studies, Virtual Chief Digital Officer Case Studies|Tags: Content Quality, Crawling, Indexation, Organic SERPs, Organic Traffic, SEO, Technical SEO, Website, Website Security|

In a tightly regulated industry, one enterprise struggled to make its site visible without exposing security risks. Belmore Digital bridged the gap between SEO and IT—resolving domain, subdomain, and access issues while preserving enterprise-grade protections. The result: enhanced search visibility and zero compromises on security.

Navigating Price-Sensitive Search in the Insurance Sector

Jeremy Beckett2025-07-08T16:37:36+10:00Categories: Analytics & Performance Case Studies, Belmore Digital Case Studies, Conversions & CRO Case Studies, Development & Technology Case Studies, Digital Marketing Case Studies, SEO Case Studies, Social Media Management Case Studies, Training & Upskilling Case Studies, Virtual Chief Marketing Officer Case Studies|Tags: Content Marketing, Content Planning, Content Quality, Content Strategy, Internal Linking, Keyword Research, Organic SERPs, Organic Traffic, SEO, SEO Strategy, Technical SEO, Website Quality, Website Strategy|

How do you win in price-sensitive search without turning into a discount brand? Belmore Digital helped a major Australian insurer strike that balance—ranking for high-intent, cost-related queries while maintaining brand positioning. Through careful keyword analysis, content strategy, and cross-team buy-in, visibility improved without compromising identity.

Local SEO Realignment for a Global Brand

Jeremy Beckett2025-07-08T16:28:36+10:00Categories: Analytics & Performance Case Studies, Belmore Digital Case Studies, Content Strategy & Creation Case Studies, Development & Technology Case Studies, Digital Marketing Case Studies, SEO Case Studies|Tags: Brand Management, Content Marketing, Content Strategy, Internal Linking, International SEO, Local SEO, SEO, SEO Strategy, Technical SEO|

When a global consumer brand’s international site kept outranking its Australian domain, Belmore Digital stepped in. Through technical SEO, content localisation, and targeted off-site signals, the team reestablished local authority—ensuring the right site showed up for the right users in the right market.

Strategic SEO Positioning Against Larger Competitors

Jeremy Beckett2025-07-08T16:28:44+10:00Categories: Analytics & Performance Case Studies, Belmore Digital Case Studies, Content Strategy & Creation Case Studies, Conversions & CRO Case Studies, Development & Technology Case Studies, Digital Marketing Case Studies, SEO Case Studies, Virtual Chief Marketing Officer Case Studies|Tags: Digital Marketing, Digital Strategy, Marketing, Marketing Budgets, Marketing Strategy, SEO, SEO Strategy, Technical SEO, Website, Website Strategy|

In a crowded market dominated by big-budget brands, a smaller local firm partnered with Belmore Digital to carve out meaningful search visibility. Through precise competitor analysis, targeted content, and agile strategy, the client gained ground where it mattered—earning top rankings and real-world results without overspending.

Resolving JavaScript Rendering Issues for Improved Search Visibility

Jeremy Beckett2025-07-08T16:27:44+10:00Categories: Analytics & Performance Case Studies, Belmore Digital Case Studies, Content Strategy & Creation Case Studies, Development & Technology Case Studies, Digital Marketing Case Studies, SEO Case Studies, Training & Upskilling Case Studies, Virtual Chief Digital Officer Case Studies|Tags: JavaScript, Organic SERPs, Organic Traffic, SEO, Technical SEO, Training, Upskilling, User Experience, UX, Website, Website Strategy|

When a sleek website redesign caused a severe drop in organic traffic, Belmore Digital stepped in. Through a mix of technical SEO, stakeholder education, and server-side rendering, the team resolved complex JavaScript rendering issues—bringing the site back into search engine visibility and putting traffic back on track.

JB’s Digital Update 8th July 2025

Jeremy Beckett2025-07-08T15:27:02+10:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: AI, Chatbots, Digital Strategy, GenZ, Google Ads, Google Search Console, Marketing Strategy, Paid Ads, PPC, ROAS, SEO, Social Media, Technical SEO, TikTok, TikTok Ads, WhatsApp, YouTube|

7× ROAS from Rare Beauty’s AI campaigns, WhatsApp chatbots creeping into ads, and YouTube spilling audience secrets—plus updates from Google and TikTok that might quietly change how you work. This week’s update is all signal, no fluff.

Maximising Content ROI Through Search for a Superannuation Provider

Jeremy Beckett2025-06-23T21:01:49+10:00Categories: Analytics & Performance Case Studies, Belmore Digital Case Studies, Content Strategy & Creation Case Studies, Conversions & CRO Case Studies, Digital Marketing Case Studies, SEO Case Studies, Virtual Chief Marketing Officer Case Studies|Tags: Content Planning, Content Strategy, Enterprise SEO, Keyword Research, ROI, Technical SEO, User Experience, User Journey|

Belmore Digital helped a leading superannuation provider align its content strategy with SEO best practice—maximising the value of existing content and embedding search considerations into future planning. Through stakeholder education and targeted optimisation, JB guided the client toward long-term visibility in the user journey.

JB’s Digital Update 4th July 2025

Jeremy Beckett2025-07-04T14:43:56+10:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: AI Overviews, Artificial Intelligence, Broad Match, Content Strategy, Conversions, Digital Strategy, Google, Google Ads, Instagram, Marketing, Marketing Strategy, Match Types, Paid Ads, PPC, SEO, Social Media, Technical SEO, URLs|

AI is crowding out your ads, Broad Match experiments just got easier, Instagram’s trying to replace your video editor, URLs still matter more than you think, and marketing can’t be held responsible if it’s kept out of the room.

JB’s Digital Update 4th February 2025

Jeremy Beckett2025-02-04T17:08:04+11:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, JB's Digital Update, SEO, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: AI, Artificial Intelligence, Content Marketing, Content Strategy, Digital Marketing, Digital Strategy, Google, Google Penalties, Google Updates, Meta, Paid Ads, Social Media Conversions, Social Media Strategy, Technical SEO, Technology Strategy, Threads|

Google’s out here moving goalposts again, SEO “experts” are rushing audits like they’re late for a flight, Meta wants to stuff ads into every corner of the internet, and HubSpot just learned the hard way that Google doesn’t care about your content empire. Oh, and there’s a new AI model trying to shake up the big players. Buckle up—this week’s update is a ride.

JB’s Digital Update 16th December 2024

Jeremy Beckett2024-12-16T19:11:19+11:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, JB's Digital Update, SEO, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: Content Marketing, Content Strategy, Digital Marketing, Digital Strategy, Google, Google Updates, Meta, Pinterest, SEO, Social Media, Social Media Conversions, Social Media Strategy, Technical SEO, Technology Strategy, TikTok|

Google’s out to catch shady site abusers, Gen Z is ditching search for shiny visuals, and Instagram thinks scheduling DMs will save the world (or at least your inbox). Meanwhile, Australia’s picking a fight with Big Tech (again), and Google is keeping us all on edge with relentless updates. Brace yourselves—it’s been a week.

JB’s Digital Update 9th December 2024

Jeremy Beckett2025-03-24T15:02:59+11:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: Black Friday, Content Marketing, Content Strategy, Digital Marketing, Digital Strategy, eCommerce, Facebook, Google, Meta, Paid Social Media, Pay-Per-Click, PPC, SEO, Social Media, Social Media Conversions, Social Media Strategy, Technical SEO, Technology Strategy, TikTok|

This week’s update is packed with TikTok dramas, technical SEO must-dos, Meta’s performance pep talks, Google’s shopping tweaks, and tips to sort the wheat from the chaff in B2B PPC leads. If you’re ready to stay ahead of the curve, read on.

The Foundations of SEO: A Practical Guide for Business Growth

Jeremy Beckett2024-10-21T20:37:00+11:00Categories: Digital Marketing & Strategy, SEO|Tags: Back Link Profile, Competitor Research, Digital Marketing, Digital Strategy, External Links, Internal Linking, Keyword Research, Link Building, Linking Strategy, SEO, SEO Strategy, Technical SEO|

Search Engine Optimisation (SEO) is essential for any successful digital marketing strategy. It involves enhancing your website to boost visibility when potential customers search for products or services you offer. However, SEO goes beyond simply sprinkling keywords throughout your content. Get ready to unlock the full potential of your online presence!

JB’s Digital Update 5th September 2023

Jeremy Beckett2026-04-21T20:49:52+10:00Categories: Digital Marketing & Strategy, JB's Digital Update|Tags: Customer Engagement, Customer Relations, Data Analytics, Google, Google Ads, Influencer Marketing, Information Architecture, Keep In Touch, Keyword Research, LinkedIn, Market Research, Meta, Page Speed, SERP, Technical SEO, Technology Strategy|

Not a great deal happened this week aside from some interesting / silly / astute opinions being posted, while Google & Meta both took action against spammers and scammers in their own different ways. This way for more information on CRM, Time on Site, Google Ads, Meta and how to actually do useful Keyword Research…

Elevate Your Online Presence with Belmore Digital’s Proven SEO Excellence

Jeremy Beckett2026-04-21T20:52:34+10:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, SEO, Technology & Development|Tags: Back Link Profile, Content Strategy, Google, Keyword Research, Lead Generation, Organic Traffic, Sales, SEO, SERP, Technical SEO, User Experience, Web Dev|

🚀 SEO is the key to standing out. Belmore Digital, a leading SEO agency in the Australia, offers a holistic approach that goes beyond the basics. 🌐📊 Don't miss out! Partner with Belmore Digital and supercharge your online presence today. 📈💼

Mastering Technical SEO: In-Depth Strategies for Digital Excellence