Technical SEO

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All content tagged as being related to Technical SEO and related topics.

JB’s Digital Update 10th Jan 2023

2023-01-10T20:19:06+11:00Categories: Digital Marketing, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, Social Media|Tags: , , , |

Happy New Year! So nice to be back in 2023, where everything is.... broadly the same: Meta has been fined by the EU, Google is fiddling with Ads, webmasters don't understand crawling, AI is taking over and Google Reviews love pictures. Let's get into it shall we?

JB’s 2023 Trends and Market Insights

2022-12-08T09:59:27+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, Google Ads, PPC & Paid Social, SEO, Social Media, Technology & Development|Tags: , , , , , , , , , , , , , , , |

What a year this has been! 2022 is coming to an end and that means everybody in the entire world has to forecast the important trends for next year. Yours truly included. Want to know ours? Of course you do. Read them here.

Google Dumping AJAX JavaScript Crawling Scheme

2022-08-13T17:19:12+10:00Categories: SEO News, Technology & Development|Tags: , , , , , , , |

What’s this about Google, Ajax and JavaScript?  Hooray! At long last Google is dumping escaped fragment URLs. JavaScript developers the world over can breathe a sigh of relief. Unless they ignored Google’s warning two years ago that they were going to End of Life it. [...]

Python SEO URL Checker for Canonicals & Redirects

2018-10-17T16:58:09+11:00Categories: SEO, SEO Tools|Tags: , , , , , |

So, I got really bored and frustrated checking a bunch of domains for a client to see if their domains 301 redirected all variants from http to https and from non-www to www. There are only so many times you can type: curl -I http://domain.com Using my limited knowledge of Python, I crafted this simple little script to do the leg work for me and report back its findings in a readable format which can be slapped straight into an email that even devs can understand (j/k). #SEO #SEOTools #Python #CanonicalURLs #Redirects

Google My Business Posts API Added

2018-10-17T16:53:35+11:00Categories: SEO News|Tags: , , , , , , , , , |

I'm really pleased that Google has finally added Posts to the GMB API. It makes them useful at last. It's partly due to the way of rolling out projects, and partly due to Google being a bit silly at times. Either way, I think these Google Posts have a real opportunity to help webmasters gain more SERP real estate, and increase click-throughs and action. Read more in this extract from TWIS SEO News & Updates 20th October 2017. #SEO #SEONews #GooglePosts #GoogleMyBusiness #SERP

Google: Four Things to Get Right for Mobile First Index

2017-09-12T17:18:09+10:00Categories: SEO News|Tags: , , , , , |

Well, Google is keen to give us teasers over the looming Mobile First Index. They are not complete answers, but are certainly pointers in the right direction. If you're not prepared for the Mobile First Index, you will be in for a shock, even though Google is planning on softening the blow as much as possible. Read more in this extract from TWIS SEO News & Updates w/e 08 Sept 2017. Oh, and don't forget to make sure your website is not just Mobile Friendly, but Mobile First. #SEO #SEONews #MobileFirst #GoogleUpdates #TechnicalSEO #UX

AMP Twitter – Apps Linking to AMP URLs

2018-11-13T15:42:10+11:00Categories: Digital Marketing, SEO, Social Media|Tags: , , , , , , , , |

AMP is extending its reach, with Twitter apps now linking to AMP variant URLs. It look like AMP is here to stay for a little while. Find out about this move and ways to implement this tricky little beast. If you would like to discuss ways to implement AMP and how it could impact your web business, please feel free to contact me. #SEO #AMP #SocialMedia #Twitter #PageSpeed

Menu Tab Hits Google My Business

2018-11-13T15:34:11+11:00Categories: SEO, SEO News|Tags: , , , , , |

At last! Google Local, in the US at least, is showing a menu tab for some restaurants. I can't wait to be rid of the horrible PDF download, pinch and zoom. Read about it & how to move from PDF to HTML and structured data. If you would like to discuss ways to structured data can help your web visibility, please feel free to contact me. #GoogleLocal #StructuredData #Redirects

Mobile First Index: Hidden Content will be fine says Google

2018-11-13T15:30:25+11:00Categories: SEO, SEO News, Technology & Development|Tags: , , , , , |

Google has claimed that hidden content will be fine under the looming Mobile First Index. I can't see it working for search rankings, but, as I say in this post, if that is the case, then welcome to spam land. If you would like to discuss ways to check your website and get it Mobile First ready, then please feel free to contact me. #SEO #MobileFirst #MobileStrategy

Mobile First Index Will Be A Staged Rollout

2018-11-13T15:22:49+11:00Categories: SEO, SEO News|Tags: , , , , , , |

So, Google will be rolling out its Mobile First Index to individual sites in a staged rollout. This is such a slowly, slowly approach, that you can't help but wonder if the project is stalling, or if the change will be so substantial it will be earth-shattering for search results, even though Google is PR-heavy on the "nothing substantial will change" message. Read about it now. You need to get your site Mobile First ready, as being mobile friendly is just not enough. If you would like to discuss ways to become Mobile First, or check current status, please feel free to contact me. #SEO #MobileFirst #MobileSearch #MobileStrategy

Google Gives Incorrect 301 Redirect Advice

2018-11-13T15:05:15+11:00Categories: SEO|Tags: , , , , , |

Wow. Google gave some incorrect 301 redirect advice, which you can read in this post. It centres around redirecting 404s and speaks from a Google perspective, rather than a webmaster / user perspective.  If you would like to discuss the ways you should implement 301 redirects and the impact not doing them could have on your web business, please feel free to contact me. #SEO #Redirects #SiteMigrations #TechnicalSEO

SEO News & Updates: TWIS w/e 07 July 2017

2018-11-13T14:57:45+11:00Categories: SEO, SEO News, The Week In Search|Tags: , , , , , , , , , , |

There's a bunch of interesting SEO news covered in TWIS w/e 07 July 2017. Not many specific updates, but some entertaining thoughts, opinions, and some slightly daft questions from webmasters. You should read it to find out more about these topics:  - New Adsense Native Ads Potentially Breach Webmaster Guidelines; - Why is LinkSpam Being Ignored?; - Mobile First Staged Rollout; - Google Posts Not Quite Ready; - Hidden Content "Fine" in Mobile First; - As well as some remarkably riveting Bits & Pieces. #SEO #GoogleAdsense #MobileFirst #LinkSpam #GooglePosts

Google Test My Site Tool Updated

2018-11-13T14:55:02+11:00Categories: SEO, SEO Tools|Tags: , , , , , , , |

Find out about the latest updates to Google's Test My Site Tool in this post. It's a link / email magnet, but it does have some handy and redeeming features. If you would like to discuss the ways page speed could impact your web business, and improve traffic and conversions, please feel free to contact me. #SEO #MobileFirst #PageSpeed #TechnicalSEO

SEO News & Updates: TWIS w/e 30 June 2017

2018-11-12T13:25:52+11:00Categories: SEO, SEO News, The Week In Search|Tags: , , , , , |

Read the latest SEO News & Updates for w/e 30th June 2017:  - Google releases big update 25th June; - Canadian Supreme Court Orders Global Google De-Indexation;  - Google's Mobile Test Tool Updated;  - Google News Gets A Facelift;  - Google Gives Very Incorrect 301 Redirect Advice;  - As well as some exceptionally enlightening Bits & Pieces. #SEO #GoogleUpdates #MobileFirst #PageSpeed #GoogleNews #TechnicalSEO

Mobile First Index: Align Your Mobile & Desktop Sites

2018-11-12T13:20:00+11:00Categories: SEO, SEO Tutorials|Tags: , , , , , , , |

Find out the reasons why you should get your Mobile and Desktop Sites Aligned Now in this post. It is becoming critical that your sites are adjusted to the Mobile First Index before it launches. It could seriously impact your web business. #SEO #MobileFirst #MobileSearch #MobileStrategy

Google For Jobs Goes Live

2018-11-12T13:10:30+11:00Categories: SEO, SEO News, Technology & Development|Tags: , , , , , |

Read the 9 things you should be doing to deal with the release of the brand-new Google For Jobs in SERPs and the ways to implement and manage it all, including the joys of Structured Data and XML Sitemaps. I'm not certain it brings great user benefits yet. #SEO #GoogleJobs #StructuredData #GoogleSearch

Mobile First Index Is Not Mobile Friendly

2018-11-12T13:07:35+11:00Categories: SEO, Technology & Development|Tags: , , , , , , |

With Google's Mobile First Index looming, it really is time to get your mobile websites fully in order. Just being mobile friendly is not enough and, unless Google backflips completely, you need to get ahead of the game on this one. Click the link to read why Google's Mobile First Index is not Mobile Friendly. #SEO #MobileFirst #MobileSearch #PageSpeed

Featured Snippets Not In Google Search Console

2018-11-12T13:02:55+11:00Categories: SEO|Tags: , , , , |

In this free thought-piece, you can read actionable insights into the reasons for Google not surfacing Featured Snippet Data in Google Search Console. You can find this data in other ways, and whether you should be targeting Featured Snippets in the first place, is still up for debate. Click the link to read. #SEO #FeaturedSnippets #GoogleSearchConsole #ContentStrategy

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