All content tagged as being related to Technical SEO and related topics.
Happy New Year! So nice to be back in 2023, where everything is.... broadly the same: Meta has been fined by the EU, Google is fiddling with Ads, webmasters don't understand crawling, AI is taking over and Google Reviews love pictures. Let's get into it shall we?
What a year this has been! 2022 is coming to an end and that means everybody in the entire world has to forecast the important trends for next year. Yours truly included. Want to know ours? Of course you do. Read them here.
What’s this about Google, Ajax and JavaScript? Hooray! At long last Google is dumping escaped fragment URLs. JavaScript developers the world over can breathe a sigh of relief. Unless they ignored Google’s warning two years ago that they were going to End of Life it. [...]
What’s this about a Python Website 404 Checker? I hate wasting time doing the same thing over and over and over again*. So I wrote this little python tool to check for a 404 Header Response for a made-up URL on a domain to save [...]
So, I got really bored and frustrated checking a bunch of domains for a client to see if their domains 301 redirected all variants from http to https and from non-www to www. There are only so many times you can type: curl -I http://domain.com Using my limited knowledge of Python, I crafted this simple little script to do the leg work for me and report back its findings in a readable format which can be slapped straight into an email that even devs can understand (j/k). #SEO #SEOTools #Python #CanonicalURLs #Redirects
Hooray! It's SEO Bits & Pieces time! What a cracking way to start the week! Chock full of nibbly SEO goodness all about changes to the Google algorithm, images, javascript and fake reviews, read this extract from TWIS SEO News & Updates w/e 10th November 2017. #SEO #SEONews #SERP #JavaScript #FakeReviews #TechnicalSEO
I'm really pleased that Google has finally added Posts to the GMB API. It makes them useful at last. It's partly due to the way of rolling out projects, and partly due to Google being a bit silly at times. Either way, I think these Google Posts have a real opportunity to help webmasters gain more SERP real estate, and increase click-throughs and action. Read more in this extract from TWIS SEO News & Updates 20th October 2017. #SEO #SEONews #GooglePosts #GoogleMyBusiness #SERP
Well, Google is keen to give us teasers over the looming Mobile First Index. They are not complete answers, but are certainly pointers in the right direction. If you're not prepared for the Mobile First Index, you will be in for a shock, even though Google is planning on softening the blow as much as possible. Read more in this extract from TWIS SEO News & Updates w/e 08 Sept 2017. Oh, and don't forget to make sure your website is not just Mobile Friendly, but Mobile First. #SEO #SEONews #MobileFirst #GoogleUpdates #TechnicalSEO #UX
AMP is extending its reach, with Twitter apps now linking to AMP variant URLs. It look like AMP is here to stay for a little while. Find out about this move and ways to implement this tricky little beast. If you would like to discuss ways to implement AMP and how it could impact your web business, please feel free to contact me. #SEO #AMP #SocialMedia #Twitter #PageSpeed
At last! Google Local, in the US at least, is showing a menu tab for some restaurants. I can't wait to be rid of the horrible PDF download, pinch and zoom. Read about it & how to move from PDF to HTML and structured data. If you would like to discuss ways to structured data can help your web visibility, please feel free to contact me. #GoogleLocal #StructuredData #Redirects
Google has claimed that hidden content will be fine under the looming Mobile First Index. I can't see it working for search rankings, but, as I say in this post, if that is the case, then welcome to spam land. If you would like to discuss ways to check your website and get it Mobile First ready, then please feel free to contact me. #SEO #MobileFirst #MobileStrategy
So, Google will be rolling out its Mobile First Index to individual sites in a staged rollout. This is such a slowly, slowly approach, that you can't help but wonder if the project is stalling, or if the change will be so substantial it will be earth-shattering for search results, even though Google is PR-heavy on the "nothing substantial will change" message. Read about it now. You need to get your site Mobile First ready, as being mobile friendly is just not enough. If you would like to discuss ways to become Mobile First, or check current status, please feel free to contact me. #SEO #MobileFirst #MobileSearch #MobileStrategy
Wow. Google gave some incorrect 301 redirect advice, which you can read in this post. It centres around redirecting 404s and speaks from a Google perspective, rather than a webmaster / user perspective. If you would like to discuss the ways you should implement 301 redirects and the impact not doing them could have on your web business, please feel free to contact me. #SEO #Redirects #SiteMigrations #TechnicalSEO
There's a bunch of interesting SEO news covered in TWIS w/e 07 July 2017. Not many specific updates, but some entertaining thoughts, opinions, and some slightly daft questions from webmasters. You should read it to find out more about these topics: - New Adsense Native Ads Potentially Breach Webmaster Guidelines; - Why is LinkSpam Being Ignored?; - Mobile First Staged Rollout; - Google Posts Not Quite Ready; - Hidden Content "Fine" in Mobile First; - As well as some remarkably riveting Bits & Pieces. #SEO #GoogleAdsense #MobileFirst #LinkSpam #GooglePosts
Find out about the latest updates to Google's Test My Site Tool in this post. It's a link / email magnet, but it does have some handy and redeeming features. If you would like to discuss the ways page speed could impact your web business, and improve traffic and conversions, please feel free to contact me. #SEO #MobileFirst #PageSpeed #TechnicalSEO
Read the latest SEO News & Updates for w/e 30th June 2017: - Google releases big update 25th June; - Canadian Supreme Court Orders Global Google De-Indexation; - Google's Mobile Test Tool Updated; - Google News Gets A Facelift; - Google Gives Very Incorrect 301 Redirect Advice; - As well as some exceptionally enlightening Bits & Pieces. #SEO #GoogleUpdates #MobileFirst #PageSpeed #GoogleNews #TechnicalSEO
Find out the reasons why you should get your Mobile and Desktop Sites Aligned Now in this post. It is becoming critical that your sites are adjusted to the Mobile First Index before it launches. It could seriously impact your web business. #SEO #MobileFirst #MobileSearch #MobileStrategy
Read the 9 things you should be doing to deal with the release of the brand-new Google For Jobs in SERPs and the ways to implement and manage it all, including the joys of Structured Data and XML Sitemaps. I'm not certain it brings great user benefits yet. #SEO #GoogleJobs #StructuredData #GoogleSearch
With Google's Mobile First Index looming, it really is time to get your mobile websites fully in order. Just being mobile friendly is not enough and, unless Google backflips completely, you need to get ahead of the game on this one. Click the link to read why Google's Mobile First Index is not Mobile Friendly. #SEO #MobileFirst #MobileSearch #PageSpeed
In this free thought-piece, you can read actionable insights into the reasons for Google not surfacing Featured Snippet Data in Google Search Console. You can find this data in other ways, and whether you should be targeting Featured Snippets in the first place, is still up for debate. Click the link to read. #SEO #FeaturedSnippets #GoogleSearchConsole #ContentStrategy
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