JB’s Digital Update 22nd June 2026

Zyrene Fernandez2026-06-22T15:27:09+10:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing & Strategy, GEO - Generative Engine Optimisation, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: Advertising, AI, AI Search, Audience Targeting, Automation, data, Digital Marketing, Digital Strategy, Google, Google Ads, Google Maps, Local SEO, Meta, Paid Ads, PPC, SEO, SEO Tools, Social Media Strategy, Threads|

Google quietly opted advertisers into new customer list targeting, Maps became a little louder, Ad Manager gained an AI assistant, Threads crossed 500 million users, and trust in AI search slipped again. Different stories, same pattern: platforms keep asking for more trust while giving users more reasons to be cautious.

Social Media in 2026: Less Forgiving, More Powerful

Jeremy Beckett2026-05-20T09:23:22+10:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: Creator Content, Digital Trends 2026, Discovery, Engagement, Facebook, Instagram, Meta, SMM, Social Commerce, Social Media Management, Threads, TikTok|

Social media has not become less important — it has become less forgiving. Brands that still treat it as a content queue are quietly falling behind, while those that understand its role as a discovery surface and trust layer are gaining durable advantage.

JB’s Digital Update 26th January 2026

Jeremy Beckett2026-01-27T18:01:31+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: AI, AI Marketing Tools, AI Overviews, Content Quality, Content Strategy, Digital Strategy, Marketing Strategy, Meta Ads, Paid Ads, Paid Social Media, PPC, SEO, SEO Strategy, Social Media, Structured Data, Threads|

AI visibility has officially reached the boardroom, Google is quietly correcting some AI overreach, Threads has gone fully commercial, AI agents are already influencing how customers buy, and “LLM-only SEO” is proving to be a shortcut that doesn’t hold up. The big takeaway this week: AI isn’t breaking marketing — it’s exposing where the fundamentals were never solid to begin with.

JB’s Digital Update 6th May 2025

Jeremy Beckett2026-04-28T06:48:48+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management|Tags: Content Strategy, Conversions, Data Analytics, Digital Strategy, Digital Technology, Facebook, Google Ads, Google Analytics, Instagram, Meta, Paid Ads, Paid Social Media, PPC, Social Media, Social Media Conversions, Social Media Strategy, Threads, TikTok, Video, YouTube|

Website planning still gets ignored (and still matters), AI Overviews are sending traffic but not delivering value, TikTok wants to chat with your leads, Bing’s having a moment, and Instagram’s scheduler myths get busted. This week? Less waffle, more results.

JB’s Digital Update 29th April 2025

Jeremy Beckett2026-04-28T06:47:20+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing & Strategy, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management|Tags: Content Strategy, Conversions, Data Analytics, Digital Strategy, Digital Technology, Facebook, Google Ads, Google Analytics, Instagram, Meta, Paid Ads, Paid Social Media, PPC, Social Media, Social Media Conversions, Social Media Strategy, Threads, TikTok, Video, YouTube|

This week, we’ve got Instagram’s new video editor, YouTube's 20th birthday updates, ads hitting Threads, CRM data transforming PPC, and ways to tackle that pesky bounce rate. Let’s dig into how these changes impact your marketing strategy.

JB’s Digital Update 4th February 2025

Jeremy Beckett2025-02-04T17:08:04+11:00Categories: Content Strategy & Creation, Digital Marketing & Strategy, JB's Digital Update, SEO, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: AI, Artificial Intelligence, Content Marketing, Content Strategy, Digital Marketing, Digital Strategy, Google, Google Penalties, Google Updates, Meta, Paid Ads, Social Media Conversions, Social Media Strategy, Technical SEO, Technology Strategy, Threads|

Google’s out here moving goalposts again, SEO “experts” are rushing audits like they’re late for a flight, Meta wants to stuff ads into every corner of the internet, and HubSpot just learned the hard way that Google doesn’t care about your content empire. Oh, and there’s a new AI model trying to shake up the big players. Buckle up—this week’s update is a ride.

JB’s Digital Update 16th April 2024

Jeremy Beckett2026-04-21T20:44:27+10:00Categories: Digital Marketing & Strategy, JB's Digital Update, Technology & Development|Tags: Artificial Intelligence, Content Quality, Email Marketing, Email Strategy, Facebook, Google, Google Search, Hashtags, Keyword Research, LinkedIn, Meta, Organic SERPs, Search Rankings, Threads|

From LinkedIn’s clever tracking tweaks to Google’s new forum flair, Meta’s ad chaos, and Facebook’s fresh API tease—catch up on this week’s critical digital marketing updates!

JB’s Digital Update 12th December 2023

Jeremy Beckett2024-05-15T18:39:10+10:00Categories: JB's Digital Update|Tags: Artificial Intelligence, Content Quality, Email Conversions, Email Marketing, Email Strategy, Google, Google Search, Hashtags, Keyword Research, Organic SERPs, Ranking Factors, Search Rankings, Threads, Web Spam|

It feels like 2005 all over again with big happenings in email, social and search: 🎄 ✅ Google and Yahoo get serious about bulk email senders - I though they had already!; ✅ Threads is developing nicely with tags and Twitter expats; ✅ Google’s Search boss reveals the inner workings of search; ✅ A blast from the past as Google Groups surface again; ✅ AI gets a run at cold email. Now you have nicely personalised spam. 🌟All that wrapped up in a handy video and blog post by me, your Christmas grinch, JB ;-) Read on and enjoy! 🌟 ❤️ Don’t forget to like, share, follow, subscribe, wherever you see this post ❤️

JB’s Digital Update 14th November 2023

Jeremy Beckett2023-12-07T16:50:59+11:00Categories: Digital Marketing & Strategy, Email & Customer Relations, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management|Tags: Amazon, Customer Journey, eCommerce, Fake Reviews, Google Reviews, Google Updates, Influencer Marketing, Instagram, Marketing Strategy, Meta, Newsletter, Reviews, Threads, Xitter|

It didn’t take 5 months to write this week’s digital update! 📣 ✅ Meta Built Threads in 5 Months - What Were They Doing?; ✅ Google’s Reviews Update Here But Now Going Dark; ✅ Amazon in the FTC Naughty Corner this week; ✅ Google Ads Gives You Full Funnel Options - Use Them; ✅ And remember that email automations are an easy win for CRM. 🌟All that wrapped up in a handy blog post by me, your wise, wizened, JB ;-) Read on and enjoy! 🌟

JB’s Digital Update 18th July 2023

Jeremy Beckett2023-07-19T11:13:56+10:00Categories: JB's Digital Update, Social Media Management|Tags: Meta, Metaverse, Reddit, Threads, Twitter|

Unless you’ve been hiding out under a rock, or sitting on a desert island carelessly whittling away, you will have noticed that all is not well in the rarified lands of social media and billionaire willy-wavers. Let’s have a look at three things that have been going on and what the future may hold for those of you who need to know for social media management purposes.

Exploring Threads and Digital Conversations: Navigating Trends with Expert Guidance