Diving into the Dynamic World of Video: Expert Insights for Visual Engagement

 

Dive into the dynamic world of Video and related topics with expert insights from Belmore Digital’s Expert Digital Marketing & SEO Consultancy.

JB’s Digital Update 11th June 2024

2024-06-12T06:40:01+10:00Categories: Analytics & Performance, Email & Customer Relations, JB's Digital Update, SEO, Social Media Management, Technology & Development, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , |

This week's update casts a gimlet eye over Google's latest AI Overview changes, customer loyalty motivations, mobile indexing issues, LinkedIn's new video ads and AI tools for B2B, and optimising your email programs. A mix of AI enhancements, marketing strategies, and practical tips to keep your digital efforts sharp and effective. Read on and let's get cracking.

JB’s Digital Update 20th May 2024

2024-05-22T11:56:03+10:00Categories: Content Strategy & Creation, CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , |

This week’s update brings you a mix of AI enhancements in search, a milestone for Netflix's ad tier, TikTok's new video experiment, and some unsettling news from Google’s deindexing spree. Keep up with the latest to stay ahead in the digital marketing game.

Video vs. Text Content: The Era of REELS and Popularity

2024-04-14T11:46:46+10:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, SEO, Social Media Management|Tags: , , , , , , , , , , , , , , , , , , , , , |

πŸ’‘πŸŒ The debate between video and text content rages on. Ready to elevate your content strategy? βœ¨πŸ“… Our comprehensive guide breaks down the strengths of each medium and provides a roadmap for leveraging them effectively. πŸ“πŸš€

Content Creation Ethics: Why Copying Content Is a Big No-No

2024-03-02T23:01:44+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, Email & Customer Relations, SEO, Social Media Management|Tags: , , , , , , , , , , , , , |

πŸ’¬ Do you want to use the power of content to communicate with your customers? Considering copying content for your website? Think again! It's not just illegal, but it can have severe consequences for your SEO and reputation. πŸ’‘πŸ“ Embrace the power of authentic content creation! πŸ“…

Unlock Your Business Potential with Belmore Digital’s Content Strategy and Creation Services

2023-12-07T16:18:49+11:00Categories: Analytics & Performance, Content Strategy & Creation, CRO and Conversions, Digital Marketing, SEO, Social Media Management|Tags: , , , , , , , , , , , , , |

πŸ’¬ Do you want to use the power of content to communicate with your customers? πŸ’‘ Let me help you to harness it with a super-effective content strategy and innovative creation. πŸ“ We'll help you to create and execute content that talks directly to your audience. πŸ“…

JB’s Digital Update 31st October 2023

2024-01-12T06:55:19+11:00Categories: Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , |

The joys of digital for one more week! Google is testing ads in organic results, we go meh; some best practices for Google Ads; changes in social video trends and viewership; Meta, Google Amazon, Microsoft make heaps of money each quarter, Snap, not so much, but thanks for playing; Google continues its shift away from Rich Results without even a hint of self-realising irony. Read on and be educated, informed and entertained!

JB’s Digital Update 22nd August 2023

2023-12-07T18:08:38+11:00Categories: Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: , , , , , , , , , , , , , , , , |

In this week's digital news roundup, we delve into Google Ads' new AI Assistant, Twitter's recent changes, and Google's stance on AI-generated content. We also explore YouTube's latest strategies against AdBlockers and its new linking features. Lastly, we touch upon some valuable insights from MozCon on Local SEO. Curious to know more about these developments and how they can impact your digital marketing strategy? Let's dive in and dissect what these updates could mean for your business. :)

JB’s Digital Update 6th June 2023

2023-06-07T20:42:41+10:00Categories: Content Strategy & Creation, Digital Marketing, JB's Digital Update, SEO, Social Media Management, Tips & Tricks|Tags: , , , , , |

This week we should be thinking about YouTube, that small, forgotten video site, Instagram (ditto), as well as how Google's Generative Search is going down with SEOs (not well) and how Facebook is strong-arming the Canadian government over news sites, yet again. Another fun week in the digital world, so read and enjoy!

JB’s Digital Update 7th Feb 2023

2023-12-07T15:34:05+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media Management|Tags: , , , , , , , , , , , |

Some JB updates to kick February off in style: Google is ditching Optimize, it may be rolling functionality into GA4, Zuck is becoming Mr Efficiency, Ads add Negatives at Account Level, Local Reviews are important (and not), Short Form Video is where it's at for 2023. You'd better believe it baby.

7 Essential Digital Marketing Strategies

2024-02-17T07:50:46+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media Management|Tags: , , |

If you are going to go Digital Marketing, you need to think long and hard about these seven core activities, which usually go hand-in-hand across the most effective digital marketing strategies. You don’t always need to do all of them, or all of them at once, but you definitely need to be across the majority of them, or else you are not maximising effort and returns.Β 

JB’s Digital Update 22nd Nov 2022

2023-12-07T17:33:21+11:00Categories: Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO News, Social Media Management|Tags: , , , , , , , |

'Tis the season to go shopping, tra-la-la-la-la-la. Meta, Google and YouTube have all launched new things to help businesses sell this holiday season. Google Business Profile gains an image edit thingie, and we'd better enjoy it all because there's a recession and hard work coming in 2023.

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