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JB’s Digital Update 22nd August 2023

Dianne Krizzel Torres2023-08-21T16:38:58+10:00Categories: Content Strategy & Creation, Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO, Social Media, Technology & Development, Virtual Chief Digital Officer, Virtual Chief Marketing Officer|Tags: adblockers, AI, Artificial Intelligence, Content creator, content pruning, Digital Marketing, External Links, FAQ, generative search, Google, Google Ads, Google Analytics, SERP, SME, social media ads, Twitter, Video, YouTube|

In this week's digital news roundup, we delve into Google Ads' new AI Assistant, Twitter's recent changes, and Google's stance on AI-generated content. We also explore YouTube's latest strategies against AdBlockers and its new linking features. Lastly, we touch upon some valuable insights from MozCon on Local SEO. Curious to know more about these developments and how they can impact your digital marketing strategy? Let's dive in and dissect what these updates could mean for your business. :)

JB’s Digital Update 6th June 2023

Jeremy Beckett2023-06-07T20:42:41+10:00Categories: Content Strategy & Creation, Digital Marketing, JB's Digital Update, SEO, Social Media, Tips & Tricks|Tags: Artificial Intelligence, Facebook, Google Bard, Instagram, Video, YouTube|

This week we should be thinking about YouTube, that small, forgotten video site, Instagram (ditto), as well as how Google's Generative Search is going down with SEOs (not well) and how Facebook is strong-arming the Canadian government over news sites, yet again. Another fun week in the digital world, so read and enjoy!

JB’s Digital Update 7th Feb 2023

Jeremy Beckett2023-02-06T16:29:17+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, Google Ads, JB's Digital Update, PPC & Paid Social, SEO, Social Media|Tags: Artificial Intelligence, Content Planning, Content Strategy, GA4, Google Optimise, Keyword Planner, Local Search, Local SEO, Meta, Reels, Reviews, TikTok, Video|

Some JB updates to kick February off in style: Google is ditching Optimize, it may be rolling functionality into GA4, Zuck is becoming Mr Efficiency, Ads add Negatives at Account Level, Local Reviews are important (and not), Short Form Video is where it's at for 2023. You'd better believe it baby.

7 Essential Digital Marketing Strategies

Jeremy Beckett2022-12-19T20:32:30+11:00Categories: Analytics & Performance, CRO and Conversions, Digital Marketing, PPC & Paid Social, SEO, Social Media|Tags: Content Marketing, marketing strategy, Video|

If you are going to go Digital Marketing, you need to think long and hard about these seven core activities, which usually go hand-in-hand across the most effective digital marketing strategies. You don’t always need to do all of them, or all of them at once, but you definitely need to be across the majority of them, or else you are not maximising effort and returns.

JB’s Digital Update 22nd Nov 2022

Jeremy Beckett2022-11-23T10:24:15+11:00Categories: Digital Marketing, JB's Digital Update, PPC & Paid Social, SEO News, Social Media|Tags: Facebook, Google Local, Instagram, Local SEO, Reels, Small Biz, Video, YouTube|

'Tis the season to go shopping, tra-la-la-la-la-la. Meta, Google and YouTube have all launched new things to help businesses sell this holiday season. Google Business Profile gains an image edit thingie, and we'd better enjoy it all because there's a recession and hard work coming in 2023.